Booking Holdings Announces a Massive 25-for-1 Stock Split. Here's What Investors Need to Know
2026-02-19 16:01:01 ET
Online travel agency Booking Holdings (NASDAQ: BKNG) has long been one of the priciest stocks on the market. The parent company of Booking.com, Priceline, Kayak, and OpenTable, was trading for more than $4,200 per share as of the market close on Wednesday -- but that's all about to change.
In conjunction with its fourth-quarter financial report, Booking announced plans for its first-ever forward stock split . Here's what investors need to know.
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