Wall Street's First Blockbuster Stock Split Announcement of 2026 Is Here -- and This Industry Leader Has Skyrocketed Over 27,000% in 25 Years
Source: Motley Fool
2026-02-19 20:16:00 ET
Although artificial intelligence (AI) has been dominating headlines for the last three years, it's not the only trend making waves on Wall Street. Investors have also been gravitating to industry-leading companies conducting stock splits.
A stock split is an event that allows a publicly traded company to adjust its share price and outstanding share count by the same factor, without affecting its market cap or underlying operating performance. After a seven-week wait, we have our first blockbuster stock split announcement of the year, courtesy of online travel company Booking Holdings (NASDAQ: BKNG) .
Image source: Getty Images.
Booking Holdings Inc.
NASDAQ: BKNG
BKNG Trading
-1.98% G/L:
$4302 Last:
123,681 Volume:
$4377.52 Open:
BKNG Latest News
March 03, 2026 05:26:00 am
1 Stock-Split Stock -- Up 27,500% in 25 Years -- That's a No-Brainer Buy in March and 1 to Avoid
BKNG Stock Data
$138,738,530,156
31,911,477
N/A
1068
N/A
Hotels, Lodging & Leisure
Consumer Discretionary
US
Norwalk
