Big Village, A Bright Mountain Company, Joins Indie Agency News as Preferred Data and Insights Partner
MWN-AI** Summary
Bright Mountain Media, Inc. (OTCQB: BMTM) has announced that its subsidiary, Big Village, has been designated as a Preferred Data and Insights Partner within the Indie Agency News (IAN) newly launched Preferred Partner Program, aimed at helping independent agencies enhance their data capabilities. As competition intensifies with the Big 5 agency holding companies, independent agencies often struggle with limited resources and infrastructure to match these larger players.
The Preferred Partner Program provides independent agencies with a vetted selection of partners across various domains, including data, media, and technology. This partnership allows Big Village to offer its Audience Intelligence platform, designed to improve audience targeting by providing insights into customers' behaviors, media consumption, and attitudes. These capabilities are vital for agencies trying to differentiate themselves from larger competitors, as highlighted by Big Village's President, Andy Davidson.
Big Village's Audience Intelligence tools streamline the data analysis process, equipping agencies with ready-made audience segments and customized onboarding features. This empowers agencies to make informed media planning decisions, thus enhancing their effectiveness in targeted campaigns. Davidson noted that the partnership introduces actionable insights for independent agencies, enabling them to better serve their clients.
As a Preferred Partner, Big Village is committed to providing thought leadership and valuable resources to overcome obstacles like fragmented data and consumer behavior shifts. Doug Zanger, the founder of Indie Agency News, emphasized that Big Village possesses the expertise necessary to assist independent agencies in building robust, sustainable businesses. This collaboration underscores IAN's mission to create a supportive ecosystem for independent agencies, thereby enhancing their long-term growth and resilience in a competitive landscape. For more insights about the Preferred Partner Program, visit indieagency.news.
MWN-AI** Analysis
Big Village’s recent partnership with Indie Agency News as a Preferred Data and Insights Partner could signify a pivotal move for independent agencies navigating the increasingly data-driven marketing landscape. The integration of Big Village’s Audience Intelligence platform into the Indie Agency News ecosystem aims to empower independent agencies, enabling them to harness advanced data tools usually reserved for larger holding companies.
For independent agencies challenged by resource limitations, this partnership presents a substantial opportunity to enhance their competitive stance. The Audience Intelligence platform provides agencies with robust capabilities to analyze audience behaviors, media habits, and attitudes effectively. By utilizing ready-made audience segments and custom onboarding features, agencies can elevate their media planning precision, which is critical in distinguishing themselves in a saturated market.
Moreover, as independent agencies strive for differentiation, having access to Big Village’s insights could translate into improved client outcomes and more significant campaign effectiveness. As noted by industry leaders, data-driven decision-making is no longer optional but a requirement for performance excellence. This shift underscores the importance of Big Village’s tools in equipping agencies to make informed decisions that resonate with their target audiences.
Looking ahead, independent agencies should view this partnership as a gateway to innovate their service offerings and improve client engagement. By leveraging the resources provided by Big Village, agencies can address challenges like fragmented data and shifting consumer behaviors head-on, ensuring they remain relevant amid evolving market dynamics.
In summary, independent agencies should actively consider integrating Big Village’s solutions into their operations, as this could not only close the existing data gap with their larger competitors but also facilitate long-term sustainability and growth within the industry. The partnership exemplifies a growing trend where collaboration among smaller players can yield substantial competitive advantages in a challenging marketplace.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Partnership gives independent agencies access to Audience Intelligence tools designed to sharpen targeting and close the data gap with holding company competitors
Boca Raton, FL, Feb. 18, 2026 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) ("Bright Mountain" or the "Company"), a marketing services platform, today announced that Big Village has become a Preferred Data and Insights Partner within Indie Agency News' newly launched Preferred Partner Program.
Independent agencies are under increasing pressure to match the data capabilities of the Big 5 holding companies — often without the infrastructure or budgets to do it. A new partnership between Big Village, a Bright Mountain company, and Indie Agency News aims to change that equation.
About the Preferred Partner Program
The Indie Agency News Preferred Partner Program connects independent agencies with vetted partners across strategy, data, media, technology, and operations. This gives agency leaders trusted resources to help them grow, modernize, and compete more effectively.
A limited number of vendors are selected for this program, and each must be verified by active Indie Agency News members.
What Big Village Brings to Indie Agencies
Big Village's Audience Intelligence platform is an always-on system that helps agencies ensure their campaigns align with brand strategies. Ready-made audience segments—plus a custom onboarding feature—enable agencies to examine behaviors, media habits, and attitudes of a brand's target audiences, then translate that precision directly into media planning and programmatic targeting.
For many independent agencies, this kind of capability can serve as a meaningful differentiator when competing with larger, holding-company-backed competitors.
"Independent agencies are challenged to differentiate themselves in a crowded market and to stand out from the Big 5 agency holding companies and their subsidiaries," said Andy Davidson, President and Chief Data Officer at Big Village. "Our partnership with Indie Agency News allows us to introduce these agencies to the Audience Intelligence platform, which can help them differentiate by delivering immediately actionable insights that ensure their clients are targeting the right audiences with their initiatives."
Going Forward
As a Preferred Partner, Big Village will contribute thought leadership, insights, and resources tailored for independent agencies navigating challenges such as fragmented data, shifting consumer behavior, and rising demands for accountability and performance.
"Preferred Partners are selected because they understand the real-world challenges indie agencies face," said Doug Zanger, founder and Editor-in-Chief at Indie Agency News. "Big Village brings deep expertise in audience intelligence and decision-making, which aligns well with our mission to help independent agencies build stronger, more sustainable businesses."
The partnership reinforces Indie Agency News' commitment to curating a trusted ecosystem of partners that provide tangible value, while giving agencies access to tools and expertise that support long-term growth, differentiation, and resilience.
For more information about the Indie Agency News Preferred Partner Program, visit indieagency.news.
Forward-Looking Statements for Bright Mountain Media, Inc.
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties. Such forward-looking statements can be identified by the use of words such as “should,” “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes,” and similar words. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to successfully integrate acquisitions, and the realization of any expected benefits from such acquisitions. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Bright Mountain’s Annual Report on Form 10-K for the year ended December 31, 2024 and our other filings with the SEC. Bright Mountain does not undertake any duty to update any forward-looking statements except as may be required by law.
Contact / Investor Relations:
Douglas Baker
Email: corp@otcprgroup.com
Tel: (561) 807-6350
https://otcprgroup.com
About Bright Mountain and Big Village
Bright Mountain Media, Inc. (OTCQB: BMTM) brings together a diverse portfolio of companies to deliver a full spectrum of advertising, marketing, technology, and media services—united by data-driven insights. Subsidiaries include Deep Focus Agency, LLC, MediaHouse, Inc., BV Insights, LLC, CL Media Holdings, LLC, and Bright Mountain, LLC d/b/a BrightStream.
Big Village is a research and analytics business that helps brands and agencies to better understand customer behavior, intentions, and attitudes to drive effective marketing and innovation. We provide fast-track learning and human-led decision support to help brands genuinely commit to knowing their customers and succeed. With over 80 years of experience in delivering high-quality data and insights, we design, build, and manage consumer insights projects and programs that enable always-on learning and generate growth for brands.
About Indie Agency News
Indie Agency News (IAN) is a digital media platform founded in 2023 dedicated to supporting, connecting, and providing visibility for independent advertising and marketing agencies worldwide. It serves as a specialized news source, covering industry trends, profiling independent creative work, and fostering a community of non-holding-company agencies.
FAQ**
How does the partnership between Bright Mountain Media Inc BMTM and Big Village specifically address the challenges faced by independent agencies in competing with larger holding companies in terms of audience intelligence?
In what ways does Bright Mountain Media Inc BMTM's Preferred Partner Program enhance the capabilities of independent agencies, particularly through the resources provided by Big Village's Audience Intelligence platform?
What key insights and thought leadership can Bright Mountain Media Inc BMTM's Big Village offer to independent agencies navigating the complexities of fragmented data and evolving consumer behavior?
How will the collaboration between Bright Mountain Media Inc BMTM and Indie Agency News help independent agencies build more sustainable business models amidst increasing pressure from the Big 5 holding companies?
**MWN-AI FAQ is based on asking OpenAI questions about Bright Mountain Media Inc (OTC: BMTM).
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