Shell Canada Joins Scene+ Loyalty Program
MWN-AI** Summary
Shell Canada Limited has announced its partnership with the Scene+ loyalty program, enhancing opportunities for customers to save and earn rewards on everyday purchases. This initiative, launched on January 26, 2026, pairs Shell with Scotiabank and Tangerine, empowering eligible Scene+ members to accumulate points on gas, groceries, entertainment, and travel. The Scene+ program already boasts over 15 million members, and the new collaboration promises to make visits to Shell locations more rewarding.
Kent Martin, General Manager of Shell Canada Mobility and Convenience, emphasized that this partnership aims to enhance customer experiences by providing savings and rewards at over 1,400 Shell stations across Canada. Members can now earn Scene+ points on fuel, car washes, and selected convenience store purchases, positioning Shell as a key player in the fuel loyalty market.
Tracey Pearce, President of Scene+, highlighted the program's commitment to listening to member feedback, which indicated a demand for a fuel loyalty partner. With the support of Scotiabank's and Tangerine's financial clients, these partnerships will unlock significant savings and benefits, allowing customers to make more of their everyday spending.
The rollout of these offerings will commence in Alberta on March 3, 2026, and expand nationwide by May 26, 2026. Additionally, existing AIR MILES® users at Shell will still be able to earn rewards until respective deadlines in March and May, thanking them for their longstanding loyalty.
Overall, this collaboration signals a strategic move to enhance customer value, combining the strengths of major brands to enrich the Canadian consumer experience through accessibility and rewards in their daily transactions.
MWN-AI** Analysis
The recent partnership between Shell Canada and the Scene+ loyalty program signifies a strategic move that can greatly benefit consumers while offering unique investment opportunities for savvy investors. With over 15 million members, Scene+ is a major player in Canada’s loyalty market, co-owned by reputable companies like Scotiabank and Cineplex. This collaboration enables Shell customers to earn rewards at more than 1,400 locations nationwide, enhancing customer retention and engagement.
For investors, this partnership could signify a potential upward trend in Shell’s market performance. As the demand for loyalty programs grows, especially among fuel consumers looking for value-added services, Shell's integration into Scene+ may bolster its sales figures. Notably, this initiative allows Scotiabank and Tangerine clients to access instant fuel savings while earning points more rapidly—creating a compelling reason for customers to choose Shell.
Investors should consider the potential increase in foot traffic at Shell locations, which could translate to higher revenue and greater loyalty among consumers. Given the economic environment’s focus on cost savings, Shell’s partnership places it favorably in the consumer’s mind, especially if competitors lack similar loyalty offers.
However, it’s crucial to remain cautious. As the gasoline market fluctuates, driven by geopolitical tensions and supply chain issues, it's advisable to monitor Shell's performance relative to these external factors. Investors might also want to keep an eye on customer feedback regarding the complexity of integrating these loyalty benefits into daily usage.
In conclusion, this partnership presents an attractive opportunity for investors as it may drive sales and customer loyalty in the competitive energy sector. However, closely watching market dynamics and customer reception will be essential for measuring the long-term success of this strategy.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Canada NewsWire
Together with Scotiabank and Tangerine, Shell Introduces New Ways to Save and Earn with Scene+
CALGARY, AB, Jan. 26, 2026 /CNW/ - Shell Canada Limited (Shell), a subsidiary of Shell plc, is joining the Scene+ loyalty partner network – teaming up with Scene+, Scotiabank and Tangerine to unlock new ways for eligible members to save and earn rewards on everyday essentials like fuel, groceries, entertainment, banking and travel – creating more opportunities for Canadians to put rewards to work for them in places they shop every day.
Scene+ is one of Canada's leading loyalty programs with over 15 million members. Co-owned by Scotiabank, Empire Company Limited and Cineplex Inc., Scene+ is fueling more rewards with Shell, making it easier for members to earn Scene+ points on everyday trips to the pump.
"Partnering with Scene+, Scotiabank and Tangerine is a major step forward for our loyalty and partner programs, creating the best experience for our customers to save and earn rewards when they visit Shell," said Kent Martin, General Manager, Shell Canada Mobility and Convenience. "Through these partnerships, in addition to instant savings, customers will soon be able to earn and redeem rewards on fuel, car washes and eligible convenience store purchases at more than 1,400 Shell locations nationwide – making every visit more rewarding."
"We listened to our members when they told us they wanted a fuel loyalty partner. As a leader in the fuel industry, Shell is an ideal partner for our ecosystem," said Tracey Pearce, President, Scene+. "Whether you're fueling up for a road trip, picking up groceries, having a night out, or booking your next vacation, our expanded Scene+ partners, the breadth of our footprint – both online and off – and the ability to accelerate your loyalty rewards while using payment cards that earn Scene+ points, help you make your everyday experience even more rewarding."
As part of this exclusive offering, Scotiabank and Tangerine clients with eligible payment cards will unlock even more everyday value and benefits, including instant savings at the pump at participating Shell locations.
"This marks a significant milestone for Scotiabank and Scene+ in our journey to deliver greater relevance, more value, and a seamless loyalty experience for Canadians," said Simona Salter, Executive Vice President, Cards, Loyalty, Payments and Client Experience at Scotiabank. "With Shell joining Scene+, our clients can make everyday spending even more rewarding with their Scotiabank card – unlocking new ways to earn faster, save instantly and reward themselves in ways that matter most to them."
"At Tangerine, we're committed to delivering value that's relevant to everyday life for Canadians," said Gaurav Singh, Senior Vice President of Client Solutions and Retail Banking at Tangerine. "This new offering provides seamless instant savings on fuel purchases and benefits that go further – so every trip to the pump moves you forward."
Canadians want more from their everyday purchases and, together, Shell, Scene+, Scotiabank and Tangerine deliver by bringing more rewards and savings to members.
The new offering will roll out in Alberta on March 3, 2026, expanding nationwide on May 26, 2026.
To learn more about the program, visit https://www.shell.ca/loyalty
Shell customers can continue to earn and redeem AIR MILES® at Shell locations through March 2, 2026, in Alberta, and through May 25, 2026, across the rest of Canada. Shell thanks AIR MILES for years of partnership in rewarding Canadian customers. For more information visit AIR MILES® Reward Program | Shell Canada
About the Partners:
About Scene+
Scene+ is a leading loyalty program, intentionally curated to meet the needs of its members by making everyday more rewarding. The program is co-owned by Scotiabank, Empire Company Limited and Cineplex Inc., and offers its more than 15 million members the opportunity to earn points in a wide variety of ways, in a manner that suits their buying habits and lifestyle. Through its relationship with Scotiabank, Scene+ members have an opportunity to fully unlock the value of Scene+ membership and accelerate their points-earning potential with eight options on credit or debit cards that give members access to a whole new level of rewards and value. Participating Empire Company Limited's family of brands including Sobeys, IGA, Safeway, Foodland and FreshCo; participating Cineplex Inc. venues include Cineplex Theatres, The Rec Room, and Playdium. For the full list of partners participating in the program and for more info, go to sceneplus.ca
About Scotiabank
Scotiabank's vision is to be our clients' most trusted financial partner and deliver sustainable, profitable growth. Guided by our purpose: "for every future," we help our clients, their families and their communities achieve success through a broad range of advice, products, and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. With assets of approximately $1.5 trillion (as at October 31, 2025), Scotiabank is one of the largest banks in North America by assets, and trades on the Toronto Stock Exchange (TSX: BNS) and New York Stock Exchange (NYSE: BNS). For more information, please visit http://www.scotiabank.com and follow us on X @Scotiabank.
About Tangerine Bank
Tangerine is one of Canada's leading digital banks, empowering over two million Clients to reach their goals and move their finances forward. Known for its uncomplicated digital and mobile experience, Tangerine offers everyday banking products without any unnecessary hoops to jump through. From saving and spending to investing and borrowing, Tangerine's products are designed to meet the unique needs of Canadians. Tangerine's commitment to putting Clients first has earned the bank recognition as the #1 Bank in Canada by Forbes in 2025 and the most awarded midsize Bank by the J.D. Power Canada Retail Banking Satisfaction Study for 14 consecutive years as of 2025**. Tangerine Bank was launched as ING DIRECT Canada in 1997. In 2012, Tangerine was acquired by Scotiabank and operates independently as a wholly owned subsidiary. Tangerine is a registered trademark of The Bank of Nova Scotia, used under license.
For more information, visit www.tangerine.ca or connect with us on social on Instagram, LinkedIn, or TikTok.
**Tangerine has won more awards than any other brand among midsize banks in the J.D. Power Canada Retail Banking Satisfaction Studies from 2006-2025. Visit jdpower.com/awards for more information.
Enquiries
Americas Media Relations: Contact Shell Americas Media Team
Cautionary Note
The companies in which Shell plc directly and indirectly owns investments are separate legal entities. In this media release "Shell", "Shell Group" and "Group" are sometimes used for convenience to reference Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this media release refer to entities over which Shell plc either directly or indirectly has control. The terms "joint venture", "joint operations", "joint arrangements", and "associates" may also be used to refer to a commercial arrangement in which Shell has a direct or indirect ownership interest with one or more parties. The term "Shell interest" is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.
Forward-Looking statements
This media release contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as "aim"; "ambition"; ''anticipate''; "aspire", "aspiration", ''believe''; "commit"; "commitment"; ''could''; "desire"; ''estimate''; ''expect''; ''goals''; ''intend''; ''may''; "milestones"; ''objectives''; ''outlook''; ''plan''; ''probably''; ''project''; ''risks''; "schedule"; ''seek''; ''should''; ''target''; "vision"; ''will''; "would" and similar terms and phrases. There are a number of factors that could affect the future operations of Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this media release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks, including climate change; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, judicial, fiscal and regulatory developments including tariffs and regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; (m) risks associated with the impact of pandemics, regional conflicts, such as the Russia-Ukraine war and the conflict in the Middle East, and a significant cyber security, data privacy or IT incident; (n) the pace of the energy transition; and (o) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this report are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Shell plc's Form 20-F and amendment thereto for the year ended December 31, 2024 (available at www.shell.com/investors/news-and-filings/sec-filings.html and www.sec.gov). These risk factors also expressly qualify all forward-looking statements contained in this media release and should be considered by the reader. Each forward-looking statement speaks only as of the date of this media release, January 26, 2026. Neither Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this media release.
Shell's net carbon intensity
Also, in this media release we may refer to Shell's "net carbon intensity" (NCI), which includes Shell's carbon emissions from the production of our energy products, our suppliers' carbon emissions in supplying energy for that production and our customers' carbon emissions associated with their use of the energy products we sell. Shell's NCI also includes the emissions associated with the production and use of energy products produced by others which Shell purchases for resale. Shell only controls its own emissions. The use of the terms Shell's "net carbon intensity" or NCI is for convenience only and not intended to suggest these emissions are those of Shell plc or its subsidiaries.
Shell's net-zero emissions target
Shell's operating plan and outlook are forecasted for a three-year period and ten-year period, respectively, and are updated every year. They reflect the current economic environment and what we can reasonably expect to see over the next three and ten years. Accordingly, the outlook reflects our Scope 1, Scope 2 and NCI targets over the next ten years. However, Shell's operating plan and outlook cannot reflect our 2050 net-zero emissions target, as this target is outside our planning period. Such future operating plans and outlooks could include changes to our portfolio, efficiency improvements and the use of carbon capture and storage and carbon credits. In the future, as society moves towards net-zero emissions, we expect Shell's operating plans and outlooks to reflect this movement. However, if society is not net zero in 2050, as of today, there would be significant risk that Shell may not meet this target.
Forward-Looking non-GAAP measures
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SOURCE Shell Canada
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FAQ**
How does the collaboration between Shell Canada and Scene+ enhance the value provided to loyalty program members, and what specific benefits can customers expect regarding fuel purchases at Shell locations, particularly for Bank of Nova Scotia (The) BNS:CC cardholders?
With over 15 million members already in Scene+, how does Shell Canada’s entry into this loyalty program affect competition in the fuel market, especially considering Bank of Nova Scotia (The) BNS:CC's involvement for eligible transactions?
What strategies are Scotiabank and Tangerine implementing to promote the new rewards opportunities at Shell locations, and how will they specifically cater to customers using Bank of Nova Scotia (The) BNS:CC payment cards?
Considering Shell's ongoing partnership with AIR MILES, how will the transition to Scene+ affect current loyalty program members, and what implications does this have for consumers who previously utilized Bank of Nova Scotia (The) BNS:CC offerings at Shell?
**MWN-AI FAQ is based on asking OpenAI questions about Bank of Nova Scotia (The) (TSXC: BNS:CC).
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