BODi and Super Trainer Shaun T Launch "DIG IN," a Low-Impact Cardio and Functional Strength Training Program Delivering Major Results in Just 30 Minutes a Day
MWN-AI** Summary
BODi has officially launched "DIG IN," an innovative fitness program led by renowned Super Trainer Shaun T. This low-impact cardio and functional strength training hybrid is designed to deliver significant results in just 30 minutes a day, drawing inspiration from Shaun T's iconic programs like "INSANITY" and "DIG DEEPER."
DIG IN integrates 13 structured workouts over a 30-day period, strategically alternating rest days to promote recovery and muscle building. The program consists of five focused formats, targeting specific muscle groups including chest, arms, legs, and total-body sculpting. Participants are recommended to use light, medium, and heavy dumbbells alongside a bench to maximize their training sessions.
Carl Daikeler, CEO and co-founder of BODi, emphasized Shaun T’s unique ability to motivate people to dig deep and commit to their fitness goals. The low-impact approach of DIG IN makes it accessible for those looking to transform their bodies without the intensity typically associated with high-impact workouts. Shaun T himself notes that this program reflects his personal fitness journey, combining focused resistance training with smarter cardio techniques.
To promote the new program, BODi is hosting its biggest sale of the year, offering an annual subscription at $99 (a savings of $80) and discounts of up to 75% on various products. BODi subscribers can also join the exclusive DIG IN Test Group, starting on December 1, 2025, and receive a completion t-shirt upon submission of their results by January 11, 2026.
For those interested in Shaun T’s training philosophies, BODi is also offering a special subscription for only $9.99 per month, granting access to all of Shaun T’s programs. This initiative reinforces BODi's commitment to empowering individuals to achieve their fitness goals through structured and supportive community programs.
MWN-AI** Analysis
BODi's recent launch of "DIG IN," a low-impact cardio and functional strength training program designed by Shaun T, presents a potentially lucrative opportunity for investors and subscribers amid a growing trend toward accessible, short-duration fitness regimens. As fitness enthusiasts seek effective ways to maintain health within busy schedules, the program's appeal lies in its ability to blend 30-minute workouts with comprehensive strength training principles, catering to a diverse audience from beginners to seasoned athletes.
Launching in conjunction with BODi's largest sale of the year, offering substantial discounts on subscriptions, positions this program to capitalize on increased consumer interest. The inclusion of a test group serves as an effective marketing strategy, allowing participants to experience results firsthand, fostering community engagement, and generating positive word-of-mouth.
Investors should observe subscriber growth metrics, particularly given the $80 discount on annual subscriptions, bringing the price down to an attractive $99. This strategy not only incentivizes current members to renew but also aims to capture new subscribers during prime shopping periods like Black Friday and Cyber Monday. Furthermore, the additional offer of a low-cost subscription for Shaun T’s extensive program portfolio at just $9.99 per month adds potential recurring revenue streams.
In terms of competitive positioning, BODi’s emphasis on low-impact workouts aligns with a rising preference for health and wellness solutions that minimize injury risk, setting it apart from high-intensity programs. As the commitment to health and wellness continues to grow, BODi is well-positioned to expand its market share in the home fitness industry.
In conclusion, both BODi's innovative programming and strategic sales approach make a strong case for potential growth. Investors should watch for subscriber changes and overall engagement as indicators of success in this evolving fitness landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Inspired by Shaun T’s legendary “INSANITY” and “DIG DEEPER” workouts, DIG IN combines low-impact cardio and targeted strength training for powerful, total-body transformation.
Launching alongside BODi’s biggest sale of the year offering $80 off the $179 annual subscription and up to 75% off site-wide.
BODi (NASDAQ: BODI), today announced the launch of DIG IN , an all-new program from world-renowned fitness instructor and BODi Super Trainer Shaun T . Building on the cardio of legacy program INSANITY, DIG IN reimagines Shaun T’s most iconic moves into a 30-minute, low-impact cardio and functional strength training hybrid designed to sculpt muscle, burn fat, and deliver total-body transformation. The 30-day program also integrates the targeted strength training principles from Shaun T’s DIG DEEPER, creating a balanced and powerful routine.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251118117233/en/
BODi and Super Trainer Shaun T launch “DIG IN,” a low-impact cardio and functional strength training program delivering major results in just 30 minutes a day.
BODi subscribers will train almost every day, with strategic rest days built in to recover and rebuild. DIG IN features 13 structured workouts that repeat in a refined sequence over 30 days, spanning five focused formats: chest, arms and legs, back, legs and glutes, and total-body-sculpting sessions in just half an hour per session. Light, medium, and heavy dumbbells, along with a bench, are recommended equipment.
“Shaun T has always had a unique ability to meet people where they are and show them what’s possible when they dig deep and really commit,” said Carl Daikeler, CEO and co-founder of BODi. “With DIG IN, he’s created a program that pairs the results-driven intensity he’s known for with a low-impact approach to cardio that makes transformation more accessible and sustainable. It’s a game-changer for anyone ready to take their fitness to the next level.”
Shaun T trains the way he lives; with intensity, balance, and purpose. His real-life workouts combine superset strength training and low-impact cardio intervals to push the body while building strength, endurance, and confidence. DIG IN mirrors his personal approach to fitness, delivering the same energy, motivation, and mindset coaching that have made him one of the most influential voices in fitness, inspiring BODi subscribers to train hard, stay consistent, and show up both physically and mentally.
“DIG IN was born from my own transformation. I rebuilt my body by combining focused resistance training with smarter, low-impact cardio, and the results changed everything for me,” said Shaun T. “Now I’m bringing that same blueprint to BODi subscribers. Anyone who does this program will build strength, burn fat, and move smarter, all while staying motivated by the energy I bring to every session. I’ve created programs that have helped millions of people change their lives, but DIG IN is the one that reflects where I am today, and it’s designed to help everyone achieve the results they’ve been wanting.”
Join the DIG IN Test Group
BODi test groups are designed to validate the incredible results people can achieve through BODi programs, highlighting the power of consistency, community, and a well-designed program. For the first time, BODi is inviting all of its subscribers to join the DIG IN Test Group inside the BODi Experience Community . The test group is now accepting participants, with the official start date set for December 1, 2025. Participants who complete the full program and submit results by January 11, 2026, will earn an exclusive, free DIG IN Test Group completion t-shirt. DIG IN Test Group participation is exclusively available to BODi subscribers.
Dig In to BODi’s Exclusive Black Friday / Cyber Monday Sale
Now through December 21, 2025, BODi is running its Black Friday / Cyber Monday Sale, offering annual subscriptions with access to its entire library of more than 140 structured, step-by-step programs, including DIG IN, for $99 (a savings of $80). Subscribers will also receive over $100 worth of free gifts and also can enjoy up to 75% off sitewide on best selling nutrition, supplements, and equipment. No code required.
For those who want to train exclusively with Shaun T programs, BODi is also offering the Shaun T Super Trainer Subscription for just $9.99 per month (U.S. only). This plan gives members access to all 19 of Shaun T’s proven fitness programs, from classics including INSANITY ® , LET’S GET UP!, and T25 ® , to newer fan favorites like DIG DEEPER and Transform :20, as well as his latest program, DIG IN.
To learn more about DIG IN, join the DIG IN Test Group, and take advantage of BODi’s Black Friday / Cyber Monday Sale, visit BODi.com .
About BODi and The Beachbody Company
BODi, formerly known as Beachbody, has been a pioneer in structured, step-by-step home fitness and nutrition programs for nearly three decades, with iconic programs like P90X, INSANITY, 21 Day Fix and the original premium superfood supplement, Shakeology. Since its inception, BODi has helped more than 30 million people reach life-changing results. Today, BODi continues to evolve with a simple mission: help people achieve their goals and lead healthy, fulfilling lives, especially busy, time-strapped people who want to fit healthy habits into everyday life with proven solutions. The BODi community empowers millions to stay motivated and accountable, supporting healthy weight management, improved metabolic function, increased mental and physical well-being, better sleep, as well as evidence-based habits that enhance healthspan and longevity.
To subscribe and shop, visit BODi.com . For company and investor information, please visit TheBeachbodyCompany.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20251118117233/en/
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FAQ**
How does the launch of DIG IN align with The Beachbody Company Inc. Class A BODI's long-term growth strategy and market positioning in the competitive fitness industry?
What metrics will The Beachbody Company Inc. Class A BODI use to evaluate the success of the DIG IN program over the next fiscal quarters?
How does the pricing structure of the DIG IN program compare to other offerings from The Beachbody Company Inc. Class A BODI, and what impact could this have on subscriber growth?
Can you elaborate on the expected customer engagement and retention metrics post-launch of DIG IN for The Beachbody Company Inc. Class A BODI amidst their current sales promotions?
**MWN-AI FAQ is based on asking OpenAI questions about The Beachbody Company Inc. Class A (NYSE: BODI).
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