BODi Reignites an Icon in New York with the High-Impact Debut of P90X Generation Next
MWN-AI** Summary
BODi (NASDAQ: BODI), the innovative leader in home fitness, recently reignited excitement for its iconic program, P90X, with the launch of P90X Generation Next on February 12, 2026. The unveiling took place at a packed pop-up event titled "The P90X Factory," held at Bathhouse Studios in Manhattan, where attendees experienced an immersive fitness journey guided by BODi Super Trainer Waz Ashayer.
This engaging event showcased four dynamic workout sessions of P90X Generation Next, reimagined using modern exercise science while preserving the intensity and discipline that made the original P90X a cultural phenomenon. Participants were dressed in ASRV apparel and Reebok training shoes, utilizing equipment provided by Core Home Fitness. Not only did attendees push their limits during workouts, but they also had the opportunity to recover in the Recovery Lounge featuring Hyperice products and enjoy nutritional refueling with Shakeology smoothies and new supplements set to launch later in March.
Carl Daikeler, CEO and co-founder of BODi, emphasized that the P90X Factory is a pivotal moment for the program, aiming to revitalize its brand while attracting new fans. The nostalgic connection to the original P90X resonated with attendees, with many recalling their experiences with the program over a decade ago.
P90X Generation Next is now available on BODi’s digital platform through subscriptions starting at $9.99 per month, providing access to a wide array of workouts, including the complete P90X catalog. BODi continues to evolve by focusing on helping individuals lead healthier lives while adapting to the busy schedules of modern-day consumers. For more information, visit BODi.com.
MWN-AI** Analysis
BODi (NASDAQ: BODI) has made a strategic move to reinvigorate its iconic P90X brand with the debut of P90X Generation Next, an evolution that could significantly influence the company's market position. The immersive launch event, led by BODi Super Trainer Waz Ashayer, demonstrated not only the physical prowess of the new program but also the nostalgic power of the original P90X, appealing to both long-time fans and a new generation.
The strategic focus on community engagement and experiential marketing at “The P90X Factory” underscores BODi's commitment to fostering a holistic fitness ecosystem, incorporating not just workout sessions but also recovery, nutrition, and lifestyle enhancements via partnerships with brands like Reebok and Hyperice. This comprehensive approach can serve to enhance customer retention and broaden their subscriber base. The emphasis on integrating modern exercise science with the well-established discipline synonymous with P90X positions BODi favorably ahead of competitors in the crowded fitness market.
As BODi rolls out its new line of branded supplements, anticipated to launch alongside the program, investors should watch for potential sales boosts driven by product line expansions. The subscription model also provides a steady revenue stream, making the service accessible at a low monthly price, which could attract a diverse audience eager for affordable workout solutions.
Considering the current market dynamics, including the resurgence of interest in home fitness and the nostalgic element of the early 2000s fitness trends, BODi is well-positioned to capitalize on these factors. Investors should monitor the uptake of P90X Generation Next and associated products, particularly as the initial media buzz translates into financial performance over the coming quarters. This is a crucial moment for BODi, with the potential for significant gains if they effectively leverage the reimagined P90X brand.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
The immersive experience led by BODi Super Trainer, Waz Ashayer, brought the iconic program to life in a packed live setting
BODi (NASDAQ: BODI), the brand that pioneered home fitness programming, officially unveiled P90X Generation Next on February 12, 2026, at a pop-up event dubbed “The P90X Factory” in New York City. The immersive event brought together media, creators, and fitness executives for an in-person experience of this contemporary version of the legendary program.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260226827335/en/
Across four extreme sessions, BODi Super Trainer and program lead Waz Ashayer led attendees through a P90X Generation Next workout.
Hosted at Bathhouse Studios in Manhattan’s East Village, the event delivered high energy, serious sweat, and a first look at both the next evolution of P90X, reimagined with cutting-edge exercise science for a new generation, and the first look at the new line of P90X-branded supplements. Attendees were outfitted in ASRV apparel and Reebok training shoes ahead of each class, with dumbbells and adjustable workout benches provided by Core Home Fitness .
Across four extreme sessions, BODi Super Trainer and program lead Waz Ashayer led attendees through a P90X Generation Next workout that showcased the training system’s modern evolution while honoring intensity and discipline that made P90X a cultural phenomenon.
“The P90X Factory marks more than a launch. It signals a renewed cultural moment for one of the most iconic programs in fitness history,” said Carl Daikeler, CEO and co-founder of BODi. “With upcoming product extensions, including P90X Supplements, and sustained media momentum, P90X Generation Next is poised to energize longtime fans while capturing an entirely new audience.”
Following each class, attendees were invited to:
- Recover in P90X brand partner Hyperice ’s Recovery Lounge outfitted with their product line, including Normatec Legs, Hyperboot by Nike x Hyperice, Venom Back, Hypervolt massage guns, and the Vyper roller, complete with hands-on massage therapists
- Refuel with Shakeology 0g Added Sugar smoothies along with the first sampling of P90X’s new supplement line launching late March 2026, including pre-workout, protein powder, creatine and hydration - each featuring a “P90X-Factor” ingredient for extreme results and efficacy
- Enjoy complimentary bites from Acai Berry and Impact Kitchen
- Receive on-site fitting for Reebok’s new smart ring biometric tracker
- Walk away with a curated swag bag that featured the P90X supplement line, available to consumers in March, as well as access to a complimentary trial of BODi’s platform to experience the entire P90X Generation Next program firsthand
“You could feel the intensity in the room from the first rep,” said Waz Ashayer, BODi Super Trainer and lead for P90X Generation Next. “Watching more than 100 people push themselves past their limits reminded me exactly why P90X became a phenomenon. P90X Generation Next is an incredible evolution, and is built to help people raise their standards of personal performance all over again.”
The event showcased BODi’s full ecosystem, bringing together workouts, recovery, nutrition, and community all in one place. The launch tapped into the timely “early 2000s comeback” cultural conversation while proving that the next generation of P90X will be a phenomenon of its own.
Media and creators highlighted the nostalgic appeal of P90X, recalling watching their parents do the original program or completing it themselves more than a decade ago, while embracing the modernized approach of P90X Generation Next.
The P90X Generation Next program is now available through a subscription to BODi’s digital platform, available at bodi.com . Subscribers can access the all-new program and the entire P90X catalog of 145 total workouts, including the original P90X, for just $9.99 per month, which is just $.33 per day. For those who want access to the full BODi library including performance nutrition plans, over 8,000 workouts and 140+ complete step-by-step programs covering fitness, strength training, weight loss, cardio, flexibility, body shaping, yoga, pilates and dance, including the entire P90X and P90X Generation Next collection, they can subscribe for just $19/month or save with the discounted annual subscription for just $179/year.
About BODi and The Beachbody Company
BODi, formerly known as Beachbody, has been a pioneer in structured, step-by-step home fitness and nutrition programs for nearly three decades, with iconic programs like P90X, INSANITY, 21 Day Fix and the original premium superfood supplement, Shakeology. Since its inception, BODi has helped more than 30 million people reach life-changing results. Today, BODi continues to evolve with a simple mission: help people achieve their goals and lead healthy, fulfilling lives, especially busy, time-strapped people who want to fit healthy habits into everyday life with proven solutions. The BODi community empowers millions to stay motivated and accountable, supporting healthy weight management, improved metabolic function, increased mental and physical well-being, better sleep, as well as evidence-based habits that enhance healthspan and longevity.
To subscribe and shop, visit BODi.com . For company and investor information, please visit TheBeachbodyCompany.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20260226827335/en/
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FAQ**
How does BODi's introduction of P90X Generation Next align with its broader strategy for growth as "The Beachbody Company Inc. Class A BODI" seeks to capture both nostalgic fans and a new generation of fitness enthusiasts?
With the launch of P90X-branded supplements, what impact does "The Beachbody Company Inc. Class A BODI" expect on revenue streams and customer engagement?
How does "The Beachbody Company Inc. Class A BODI" plan to leverage the immersive event marketing strategy showcased during the launch of P90X Generation Next for future product releases and brand enhancement?
Can you elaborate on the expected performance metrics for the subscription model for P90X Generation Next, especially considering the competitive landscape for "The Beachbody Company Inc. Class A BODI" in the digital fitness market?
**MWN-AI FAQ is based on asking OpenAI questions about The Beachbody Company Inc. Class A (NYSE: BODI).
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