Farnam Answers Challenge of Evolving Flies With the Launch of Endure® Gold Killer Fly & Mosquito Control, a Next-generation Advancement in Equine Fly Control
MWN-AI** Summary
Farnam, a trusted leader in equine care for eight decades and part of Central Garden & Pet Company, has launched Endure® Gold Killer Fly & Mosquito Control—an advanced equine fly spray featuring two novel, EPA-approved active ingredients: acetamiprid and etofenprox. This groundbreaking product represents a significant innovation in equine fly control, offering horse owners a long-lasting, science-backed solution tailored for modern pest management.
Endure® Gold is designed to combat flies, ticks, and mosquitoes, utilizing a new mode of action that helps manage insect resistance. This careful formulation allows for effective pest control while minimizing the chance of resistance buildup—a critical consideration highlighted by experts like Dr. Chris Holderman. The product is intended as part of an Integrated Pest Management plan, advocating for the rotation of active ingredients to sustain effectiveness.
Kevin Tompkins, Vice President & General Manager for Equine at Central Garden & Pet, expressed enthusiasm for the launch, noting that the six active ingredients contribute to a superior fly control experience for horse owners. The new formula is suitable for various equines, including horses, ponies, and donkeys, providing flexible and powerful protection.
As the equestrian community prepares for peak fly season, Endure® Gold's introduction is emblematic of Farnam’s commitment to progress, blending extensive industry experience with modern scientific advancements. With its innovative solutions, Farnam continues to strengthen the bond between horse owners and their horses by ensuring comfort and optimal performance. For further insights on this product and Farnam's full line of solutions, visit their website or follow their social media channels.
MWN-AI** Analysis
Farnam's recent launch of Endure® Gold Killer Fly & Mosquito Control marks a significant advancement in equine pest management and presents a strategic opportunity for market positioning within the growing equine care sector. The introduction of two new EPA-approved active ingredients—acetamiprid and etofenprox—provides a strong competitive edge as equestrian owners face the persistent challenge of fly and mosquito control.
Market analysts should note that the equine sector is increasingly focused on the efficacy and longevity of pest control solutions. Traditional fly sprays often contribute to insecticide resistance, a concern that Endure Gold directly addresses through its innovative formulation designed for rotational use in Integrated Pest Management (IPM) programs. This positions Farnam not just as a product provider but as a thought leader in sustainable management practices.
As peak fly season approaches, the timing of Endure Gold’s release is strategic, ensuring brand visibility and maximized sales potential during high-demand periods. The broad approval for use on various equine species—including horses, ponies, foals, and donkeys—enhances market appeal and product accessibility.
Investors should consider the historical stability and growth trajectory of Farnam within the equine care industry, supported by its 80-year legacy and established distribution channels via retailers like Tractor Supply Co. and eCommerce platforms. Central Garden & Pet's backing also signals a robust operational capacity and a commitment to innovation, fostering confidence in Farnam’s potential market expansion.
In conclusion, analyzing Farnam's proactive approach to evolving pests through the Endure® Gold launch reveals a strategic move that aligns with modern consumer needs. Investors and market stakeholders should watch closely for the product's performance in the market, as its success could be indicative of further innovations within the equine care landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Featuring two new-to-horse active ingredients and a breakthrough mode of action, Endure ® Gold Killer Fly & Mosquito Control delivers long-lasting, science-backed protection designed for modern fly control management.
As flies continue to adapt, Farnam is answering with innovation. Today, Farnam–a trusted leader in equine care for 80 years and part of the Central Garden & Pet Company portfolio–announced the launch of Endure ® Gold Killer Fly & Mosquito Control , a groundbreaking and unique new equine fly spray with a revolutionary approach to equine fly control.
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Made to annihilate flies, ticks, and mosquitoes with brand-new, EPA-approved ingredients never before used in equine care.
Endure ® Gold Killer Fly & Mosquito Control represents a significant advancement in the category as the first EPA-approved fly spray for horses to feature acetamiprid and etofenprox , two new killer active ingredients, never before used in equine fly control. The formula delivers a new, field-tested mode of action designed to help manage resistant insect pests while providing fast knockdown and extended protection.
“We’re incredibly excited to launch Endure Gold, a groundbreaking new fly spray that brings an advanced, next-level formula to the market,” said Kevin Tompkins, Vice President & General Manager, Equine at Central Garden & Pet . “With six active ingredients—including two that have never been used in horse products—Endure Gold delivers a superior experience horse owners are going to love. It’s a powerful example of Farnam’s ongoing commitment to innovation and our promise to make everything for the ride better for horse owners.”
Designed for a New Era of Fly Control
Backed by science and developed at Farnam’s leading Research and Development facility, Endure ® Gold Killer Fly & Mosquito Control supports a smarter, more strategic approach to equine fly control that prioritizes effectiveness over time, not just short-term relief.
“Applying the same fly spray over and over can lead to insecticide resistance in pest populations,” said Chris Holderman, Ph.D., Senior Manager, Product Development at Central Life Sciences . “Endure Gold was developed to be a rotational product, one that’s included in an Integrated Pest Management plan. Rotating modes of action for pest control slows down development of insecticide resistance.”
By introducing acetamiprid—a modern ingredient with a new mode of action—and etofenprox, an ingredient exclusive to Farnam for use on horses , Endure ® Gold Killer Fly & Mosquito Control helps horse owners reduce reliance on the same chemistry season after season while fitting easily into rotational fly control programs. Approved for use on horses, ponies, foals, miniature horses, donkeys and mules, it offers a flexible, long-lasting solution for all equines.
Innovation Rooted in Experience
Endure ® Gold Killer Fly & Mosquito Control will arrive on retail shelves and across eCommerce channels nationwide as peak fly season begins.
As Farnam prepares to celebrate its 80th anniversary , the introduction of Endure ® Gold Killer Fly & Mosquito Control underscores the brand’s commitment to progress, combining decades of equine expertise with modern science to deliver innovative solutions that help keep horses comfortable, protected, and performing at their best.
For more information on Endure ® Gold Killer Fly & Mosquito Control and Farnam’s full line of fly control solutions, visit www.farnam.com and follow along on Instagram, Facebook, and YouTube at @farnamhorse.
About Farnam
Farnam has been a leading supplier of quality horse care products for 80 years and is on a mission to continually strengthen the bond between horse owners and their horses with proven, effective, trusted, and innovative horse care solutions. Widely recognized as a pioneer in the horse care industry, Farnam offers an ever-expanding range of premium products from head to hoof. Farnam ® products can be found at Tractor Supply Co., Amazon, Independent Feed and Tack Dealers, Farm Chain retailers, Chewy and other eCommerce retailers globally. Farnam is owned by Central Garden & Pet Company. For more information, please visit www.farnam.com .
@farnamhorse
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro ® , Aqueon ® , Best Bully Sticks ® , Cadet ® , C&S ® , Farnam ® , Ferry-Morse ® , Kaytee ® , Nylabone ® , Pennington ® , Sevin ® and Zo?con ® . With fiscal 2025 net sales of $3.1 billion, the company has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture that incorporates sustainability. Central is headquartered in Walnut Creek, California, and employs more than 6,000 people, primarily across North America. Visit www.central.com to learn more.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260303510846/en/
Media Contact
Whitney Voigt, Mooslyvania Agency
whitney.voigt@moosylvania.com
(314) 644-7945
FAQ**
How does the introduction of Endure ® Gold Killer Fly & Mosquito Control potentially impact the stock performance of Central Garden & Pet Company Class A Common Stock Nonvoting CENTA given its innovative approach in pest management?
What strategies does Central Garden & Pet Company Class A Common Stock Nonvoting CENTA plan to implement to effectively market the new Endure ® Gold product to increase brand loyalty amongst equine consumers?
Considering the ongoing challenge of insecticide resistance, how might the success of Endure ® Gold Killer Fly & Mosquito Control influence the long-term growth trajectory for Central Garden & Pet Company Class A Common Stock Nonvoting CENTA?
What are the projected financial implications for Central Garden & Pet Company Class A Common Stock Nonvoting CENTA as a result of launching Endure ® Gold, particularly in terms of market share in the equine care product segment?
**MWN-AI FAQ is based on asking OpenAI questions about Central Garden & Pet Company (NASDAQ: CENT).
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