Comcast Business Highlights Technology Powering Modern Businesses in Launch of New Multichannel Brand Campaign, Taps Billy Horschel as Brand Ambassador
MWN-AI** Summary
Comcast Business has unveiled a new multichannel brand campaign titled “Powering the Engine of Modern Business,” which emphasizes its role as a leading global technology partner for enterprises. Launched during the week of THE PLAYERS® Championship 2025, the campaign showcases Comcast’s advanced technology solutions through three engaging TV spots. These advertisements feature cameos from notable figures, including PGA golfer Billy Horschel, golf legend Tom Watson, and Golf Channel’s Rich Lerner, all narrated by Josh Brolin.
Central to the campaign is a two-year partnership with Horschel, who will serve as a brand ambassador and prominently display the Comcast Business logo during PGA TOUR events throughout 2025 and 2026. The campaign highlights how Comcast Business enhances operational efficiency for various industries, from restaurants to hospitals, enabling them to become more streamlined and customer-friendly.
The commercials depict scenarios showcasing Comcast’s offerings, from rapid service delivery to secure networking solutions, illustrating how modern businesses can thrive on advanced technologies. Eileen Diskin, Chief Marketing Officer at Comcast Business, noted that the campaign represents the evolution of their brand, underlining their commitment to providing real-time support and innovation to clients.
Additionally, Comcast Business' technology infrastructure plays a pivotal role in supporting the PGA TOUR, facilitating everything from international broadcasts to maintaining golf course operations. As part of its effort to create a seamless experience, Comcast Business remains a key partner for marquee sporting events.
The campaign is set to be promoted across various platforms including TV, digital, and social media, with creative development managed by Goodby Silverstein & Partners. Through this initiative, Comcast Business aims to solidify its position as the backbone for diverse enterprises in today's fast-paced business environment.
MWN-AI** Analysis
Comcast Business has recently launched an ambitious multichannel brand campaign titled “Powering the Engine of Modern Business,” aimed at showcasing its extensive technology solutions tailored for enterprises. This strategic initiative aligns the company’s branding with the growing demand for advanced technological capabilities among businesses, from small local firms to large-scale enterprises like the PGA TOUR.
Significantly, the campaign features esteemed golf personalities, including Billy Horschel, Tom Watson, and Rich Lerner, enhancing its visibility through the influential platform that THE PLAYERS® Championship offers. With a commitment to becoming a key technology partner in varied sectors, Comcast Business demonstrates its relevance in an increasingly digital landscape where seamless connectivity and advanced networking solutions are paramount.
The ads underscore the transformative potential of Comcast's solutions, highlighting efficiency in operations for various industries, including retail and healthcare. It emphasizes the growing trend of businesses relying on robust digital infrastructure, cybersecurity, and expert partnerships to thrive. For investors, this development signals a proactive approach by Comcast Business to solidify its leadership in the enterprise technology space, which could present exciting growth opportunities.
Furthermore, the company's recognition as the backbone of significant events, such as THE PLAYERS Championship, suggests a strong market position and the potential for ongoing contracts that ensure steady revenue streams. As the campaign rolls out through TV, digital, and social media, Comcast's strategic alignment with high-visibility events like professional sports could translate to heightened brand awareness and attract new clients.
Given these factors, stakeholders should monitor Comcast Business's performance and client acquisition metrics closely, as this campaign demonstrates a forward-thinking approach that embraces the demands of modern businesses. Overall, this initiative holds promise for future growth and innovation within the enterprise technology sector.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
‘Powering the Engine of Modern Business’ campaign showcases advanced technology behind real, future-forward experiences delivering results for enterprise customers
Debuting the week of THE PLAYERS® Championship 2025, three new TV spots feature cameos from Billy Horschel, Golf Channel’s Rich Lerner and golf legend Tom Watson
Comcast Business today announced the launch of a new multichannel brand campaign, titled “Powering the Engine of Modern Business,” highlighting its capabilities as a global enterprise technology partner. Debuting today, the campaign includes three TV spots depicting real-world scenarios the company has deployed for its customers. The TV spots feature cameos from Billy Horschel, golf legend Tom Watson and Golf Channel’s Rich Lerner, with narration from Josh Brolin. Comcast Business also announced a new two-year agreement with eight-time PGA TOUR event winner Billy Horschel as brand ambassador ahead of the return to his hometown tournament, THE PLAYERS® Championship .
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250307003846/en/
"This new campaign reflects the evolution of the Comcast Business brand as a global technology solutions partner, demonstrating not just what could be possible, but what we’re actively doing for customers across industries today,” said Eileen Diskin, Chief Marketing Officer, Comcast Business. “And as our new Comcast Business brand ambassador, the confidence, swagger and roll-up-your-sleeves mentality Billy brings to the golf course aligns perfectly with how we approach our customers’ needs every day, and our partnership with THE PLAYERS Championship and the PGA TOUR couldn’t be a better launch platform.”
The campaign’s three playfully scripted spots bring Comcast Business’ capabilities to life through a series of vignettes depicting experiences the company is making possible for customers today from small businesses to large enterprises including the PGA TOUR and THE PLAYERS Championship. Narrated by Josh Brolin, the spots demonstrate how Comcast Business helps transform companies into “seamlessly-restocking, frictionless-paying, poke-bowl-ordering, line-skipping” models of service and efficiency. Whether it’s retailers, restaurants, hotels, hospitals – or even the PGA TOUR – businesses all rely on leading connectivity and networking, advanced cybersecurity, and expert partnership. Comcast Business keeps their complex networks running like engines of modern business.
Comcast Business “Powering the Engine of Modern Business Anthem”
To celebrate the second year as a Proud Partner of THE PLAYERS Championship, the campaign includes a spot dedicated to the PGA TOUR and features cameos from Golf Channel’s Rich Lerner, golf legend Tom Watson and pro Billy Horschel. In his role as brand ambassador, Horschel, an eight-time PGA TOUR event winner and past United States President’s Cup representative, will feature the Comcast Business logo on his hat for the 2025 and 2026 PGA TOUR seasons.
The latest example of what Comcast Business makes possible for businesses is providing the technological backbone of THE PLAYERS Championship, in addition to its role as the Official Business Internet, Voice, Wi-Fi and SD-WAN Service Provider of the PGA TOUR. Comcast Business’ provides connectivity solutions at the PGA TOUR Global Home in Ponte Vedra Beach, Florida, and at Tournament Players Club (TPC) properties around the nation, including TPC Sawgrass. Comcast Business’ connectivity powers everything from an international tournament broadcast to greenskeepers software to operate robotic mowers and automated sprinklers, further connecting the golf ecosystem through creative solutions.
Comcast Business “Powering the Engine of Modern Business PGA TOUR”
The new campaign debuts March 10 and includes TV, digital, and social media. Goodby Silverstein & Partners (GS&P) led the creative development of the campaign.
“It’s stuff most of us take for granted,” says Jeff Goodby, Co-Chairman and CCO at GS&P. “Like having the products you want when you want them or being able to enter a stadium with a tap of your wrist. Comcast Business is the backbone of it all.”
Comcast Business “Powering the Engine of Modern Business Small Business Reliability ”
Comcast Business powers businesses so they can operate seamlessly through a comprehensive portfolio of advanced, reliable, scalable technology solutions that are used by 17 of the top 20 quick-service restaurant chains, six of the top ten largest United States-based banks, dozens of sports stadiums and arenas, and hundreds more Fortune 500 companies across a wide variety of industries. For more information on how your business can benefit from Comcast Business’ connectivity solutions, visit https://business.comcast.com/.
About Comcast Business
Comcast Business offers leading global businesses the technology solutions and forward-thinking partnership they need. With a full suite of solutions including fast, reliable connectivity, secure networking solutions and advanced cybersecurity and a range of managed service options, Comcast Business is ready to meet the needs of businesses of all sizes. Comcast Business has been recognized by leading analyst firms for its continued growth, innovation, and leadership, and is committed to partnering with customers to help them drive their businesses forward.
For more information, call 800-501-6000. Follow @ComcastBusiness on social media networks at http://business.comcast.com/social .
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250307003846/en/
Matt Helmke, Corporate Communications
Comcast Corporation
215.286.8666
Matt_Helmke@comcast.com
FAQ**
How might the success of the “Powering the Engine of Modern Business” campaign affect the stock performance of Comcast Corporation Class A Common Stock CMCSA in the upcoming quarters?
Given Comcast Business's partnership with THE PLAYERS Championship, how could increased brand visibility influence investor sentiment towards Comcast Corporation Class A Common Stock CMCSA?
What metrics will Comcast Business use to measure the effectiveness of the new campaign, and how might those impact future projections for Comcast Corporation Class A Common Stock CMCSA?
How does the integration of advanced technology highlighted in the campaign position Comcast Business competitively, and what implications could that have for the valuation of Comcast Corporation Class A Common Stock CMCSA?
**MWN-AI FAQ is based on asking OpenAI questions about Comcast Corporation Class A Common Stock (NASDAQ: CMCSA).
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