Westwood One Presents NFL Super Bowl LX Game-Day Coverage
MWN-AI** Summary
Westwood One, a prominent audio network and the official radio partner of the NFL, is set to deliver comprehensive coverage of Super Bowl LX on February 8, 2026, marking its 53rd Super Bowl broadcast. This year's event will take place at Levi’s Stadium in Santa Clara, California, featuring the New England Patriots against the Seattle Seahawks.
Kevin Harlan will provide play-by-play commentary for the 16th consecutive year, alongside Hall of Famer Kurt Warner serving as the lead analyst for the eighth time. Veteran rules analyst Gene Steratore and sideline reporter Laura Okmin will round out the broadcast crew, ensuring expert insights and coverage. Pregame, halftime, and postgame duties will be handled by Scott Graham and Super Bowl champion Ryan Harris, including an anticipated interview with NFL Commissioner Roger Goodell, where they will discuss the League’s future, including international expansion plans.
For the first time, Westwood One will host a pregame tailgate show with Mike Golic and Mike Golic Jr. happening outside Levi’s Stadium. Additionally, the network will broadcast the Apple Music Super Bowl LX Halftime Show featuring global superstar Bad Bunny, promising a thrilling performance for listeners.
Coverage will be available on approximately 600 radio stations nationwide, along with streaming options on platforms like the Westwood One Sports app, SiriusXM, NFL+, and the NFL App. The broadcast will also reach military personnel globally via the American Forces Radio Network, serving over one million active military members and their families.
This extensive reach solidifies Westwood One’s commitment to delivering premium sports content, reinforcing its status as a leader in radio broadcasting alongside a diverse portfolio that includes NCAA basketball and other major sporting events.
MWN-AI** Analysis
As Super Bowl LX approaches, Cumulus Media's Westwood One (OTCQB: CMLS) is reinforcing its position in the sports broadcasting sector, which bodes well for both media analysts and investors. This year marks an impressive 53rd Super Bowl coverage for Westwood One, showcasing its long-standing relationship with the NFL, which is critical for brand integrity and listener loyalty.
The broadcast is ambitiously structured, highlighted by the inclusion of star hosts and analysts like Kevin Harlan and Kurt Warner, as well as dynamic pregame and halftime shows featuring cultural icons like Bad Bunny. This diversification speaks to Westwood One's strategic approach of blending sports with entertainment, appealing not just to ardent football fans but also to younger, broader audiences.
Investors should consider the implications of Westwood One’s content strategy, particularly its efforts to expand digital reach via mobile and terrestrial platforms, including partnerships with the NFL App and SiriusXM. The reach of more than 56 million listeners each season suggests a robust engagement strategy, critical in an industry increasingly influenced by digital consumption.
Furthermore, the pregame interview with NFL Commissioner Roger Goodell about international expansion signals Westwood One's commitment to staying on the cutting edge of market dynamics. As Cumulus Media continues to establish substantial ties with high-profile content, it enhances its position within the audio-first media landscape—a highly favorable outlook for growth.
In conclusion, Cumulus Media holds considerable potential for investors seeking exposure in the evolving sports broadcasting sector. Analysts are urged to monitor listener engagement metrics during and after the Super Bowl, as these will provide insights into Cumulus’s capacity to monetize its extensive audience effectively. As customer preferences shift, adaptive strategies in content delivery will be paramount for sustained financial health and profitability, making Cumulus Media a compelling option in the audio media space.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
- 2026 Marks Westwood One’s 53rd Super Bowl Broadcast
- Kevin Harlan, Hall of Famer Kurt Warner, Gene Steratore, and Laura Okmin Call the Action Live from Santa Clara
- Scott Graham and Super Bowl Champion Ryan Harris Anchor Pregame, Halftime, and Postgame Coverage
- Scott Graham and Ryan Harris to Interview NFL Commissioner Goodell During Pregame Show
- Mike Golic and Mike Golic Jr. Host the All-New Westwood One Tailgate Show Outside Levi’s Stadium
- Westwood One Will Broadcast the Apple Music Super Bowl LX Halftime Show with Bad Bunny
NEW YORK, Feb. 05, 2026 (GLOBE NEWSWIRE) -- Cumulus Media’s (OTCQB: CMLS) Westwood One, one of America’s largest audio networks and the official audio partner of the National Football League, will present comprehensive live coverage and play-by-play of Super Bowl LX on Sunday, February 8, 2026, when the AFC champion New England Patriots meet the NFC champion Seattle Seahawks at Levi’s Stadium in Santa Clara, California. Super Bowl LX will be the 53rd time Westwood One will broadcast America’s biggest sporting event.
Kevin Harlan will handle play-by-play duties for the Super Bowl for the 16th straight year, with Super Bowl XXXIV MVP and Hall of Fame quarterback Kurt Warner returning for the eighth consecutive year as lead analyst. Gene Steratore is back for his fifth year in the radio broadcast booth as rules analyst for this year’s Super Bowl, and Laura Okmin will patrol the sidelines for her sixth year.
Scott Graham and Super Bowl L champion Ryan Harris will host Westwood One’s pregame, halftime, and postgame coverage live from Levi's Stadium. During this year’s Super Bowl LX pregame show, Graham and Harris will interview NFL Commissioner Goodell on the state of the League, including plans for international expansion.
For the second year, Westwood One will also broadcast the Halftime Show featuring 3-time Grammy Award winning artist Bad Bunny.
For the first time, Westwood One will broadcast a pre-game show. Mike Golic, Sr. and Mike Golic, Jr. will host the Super Bowl LX Tailgate Show outside Levi’s Stadium.
Westwood One’s Complete Gameday Broadcast Schedule (all times in ET):
- 12:00pm Super Bowl Preview with Scott Graham, Ross Tucker, and Kurt Warner
- 1:00pm Super Bowl Insider with Scott Graham, Ryan Harris, and Ian Rapoport
- 2:00pm Super Bowl Tailgate Show with Mike Golic and Mike Golic Jr.
- 4:00pm Super Sunday Pregame Show
- 5:00pm Super Bowl LX Game Broadcast
- 6:30pm Super Bowl LX Kickoff
Listeners can hear Westwood One’s Super Bowl LX coverage on approximately 600 terrestrial radio stations nationwide as well as on westwoodonesports.com, the Westwood One Sports app, SiriusXM, NFL+ and via the NFL App. The broadcast can also be heard worldwide via the American Forces Radio Network, which provides programming to America’s military forces. The network serves more than one million men and women in uniform, Department of Defense personnel, American Embassies and Consulates in more than 170 countries and territories as well as on more than 200 U.S. Navy, U.S. Coast Guard, and Military Sealift Command ships at sea. The NFL on Westwood One reaches more than 56 million listeners each season.
Announcer bios, a nationwide station finder, exclusive interviews, analysis, photos, and more at westwoodonesports.com.
About Westwood One Sports
Westwood One Sports is home to some of the most exciting sports broadcasts on radio. In addition to being the exclusive network radio partner to the NFL since 1987 – featuring regular and post-season NFL football, including the playoffs and the Super Bowl – its other extensive properties include NCAA Basketball, including the NCAA Men’s and Women’s Tournaments and the Final Four®; NCAA Football; The Masters; US Soccer; and other marquee sporting events. On social media, join the Westwood One Sports community on Facebook at facebook.com/westwoodonesports, Instagram at instagram.com/westwoodonesports, and X at x.com/westwood1sports. For more information, visit www.westwoodonesports.com.
About Cumulus Media
Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 395 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication, for Cumulus Media | Westwood One, lisa@dollcomm.com, and 512.633.4084.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fc744459-051b-4984-916f-beb4433c908a
FAQ**
How does Cumulus Media Inc. (CMLS) plan to leverage its broadcasting of Super Bowl LX to enhance its overall audience engagement and advertising revenue?
What strategies is Cumulus Media Inc. (CMLS) employing to expand its international audience through the Super Bowl LX broadcast and related media content?
Can Cumulus Media Inc. (CMLS) provide insights into how the addition of the pre-game show might impact listener numbers and overall brand recognition during Super Bowl LX?
In what ways does Cumulus Media Inc. (CMLS) anticipate the partnership with Bad Bunny for the halftime show to influence viewership and audience demographics for Super Bowl LX?
**MWN-AI FAQ is based on asking OpenAI questions about Cumulus Media Inc. (NASDAQ: CMLS).
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