Cinemark and Lowe's Build Upon Fan-Favorite Bring Your Own Bucket Event With Two-Day National Popcorn Day Celebration in U.S. Theaters
MWN-AI** Summary
Cinemark Holdings, Inc. (NYSE: CNK) is making waves by expanding its Bring Your Own Bucket event, teaming up with Lowe’s for a two-day National Popcorn Day celebration on January 18 and 19. Moviegoers can bring any type of container, including the iconic blue Lowe’s bucket, to fill with up to 400 ounces of popcorn for just $5 plus tax. Those equipped with the Lowe’s bucket, available for purchase at Lowe's stores, can fill their entire bucket without being restricted to the 400-ounce limit.
This exciting event builds on last year’s successful celebration, where creativity and enthusiasm from attendees made a significant impact. Wanda Gierhart Fearing, Cinemark's Chief Marketing and Content Officer, expressed excitement about enhancing the experience further through unique promotions, including discounts on gift cards, special beverage offerings, and sweepstakes. For guests without a bucket, all sizes of Cinemark popcorn will be available for the same $5 price during the event.
In addition to popcorn, Cinemark is hosting engaging promotional activities, such as an online game with a chance to win free popcorn for a year and a social media contest where participants can win free large popcorn by tagging friends on Instagram. Guests can also enjoy a 10% discount on online gift card purchases during the celebration.
Overall, Cinemark and Lowe’s aim to provide a delightful experience for moviegoers, reinforcing that popcorn is not just a snack but an integral part of the cinematic affair. With advanced amenities, exceptional service, and a focus on guest satisfaction, Cinemark remains a leading player in the theatrical exhibition landscape.
MWN-AI** Analysis
Cinemark (NYSE: CNK) recently announced an exciting initiative, partnering with Lowe’s for a two-day Bring Your Own Bucket event in celebration of National Popcorn Day. By offering moviegoers the chance to fill their personal containers with up to 400 ounces of popcorn for just $5, Cinemark is elevating customer engagement, enhancing its brand visibility, and driving additional traffic to theaters.
This promotion could positively impact revenue through increased footfall, as it invites patrons not just to see a movie but to engage in a unique entertainment experience. Historical data from last year’s event suggests high customer participation, driven by creativity and social media engagement, which aligns well with the strategic marketing efforts of Cinemark. The incorporation of sweepstakes and special promotions, including discounts on gift cards and large popcorn offers, demonstrates a keen focus on customer retention and attracting new audiences.
Financially, Cinemark's operational initiatives, coupled with events like this, could bolster attendance numbers, especially during a period when the film industry is working to recover from broader pandemic-related disruptions. Additionally, their continuous investment in theater technology, luxury seating, and expanded concession options enhances customer experience, potentially translating into higher per-capita spending.
For investors, this celebration could be indicative of a broader trend towards experiential entertainment in cinema, suggesting that Cinemark will continue to innovate and expand its offerings. Lowe’s involvement not only diversifies Cinemark’s promotions but also taps into Lowe's customer base, possibly driving cross-industry sales and partnerships.
Analysts should watch for changes in attendance metrics over these two days and any follow-up marketing initiatives. Overall, Cinemark presents a compelling case for investment given its proactive marketing strategies and commitment to enhancing the cinematic experience.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
For just $5 plus tax, Cinemark theaters will serve up to 400 ounces of popcorn to moviegoers who bring their own bucket on Jan. 18 and 19
The company is also making the cinematic holiday pop with sweepstakes, discounts on gift cards and special beverages
Cinemark Holdings, Inc. (NYSE: CNK), one of the largest and most influential theatrical exhibition companies in the world, is building on last year’s viral National Popcorn Day event by teaming up with Lowe’s for a two-day Bring Your Own Bucket celebration on Jan. 18 and 19 (National Popcorn Day), inviting guests to bring in their own container to fill with up to 400 ounces of popcorn for just $5. With social sweepstakes, discounts on gift cards and special beverages, plus $5 all size popcorns for those without their own bucket, this year’s celebration will be the ultimate experience for popcorn lovers across Cinemark’s more than 300 U.S. theaters. Full details are available at Cinemark.com/popcornday .
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Cinemark expands Bring Your Own Bucket National Popcorn Celebration to two days Jan. 18 & 19.
“Last year’s Bring Your Own Bucket event for National Popcorn Day reimagined what this holiday could be for all movie-popcorn lovers, as people showed incredible creativity with their vessels and made the celebration truly unforgettable for both guests and our theater teams,” said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. “This year, we are thrilled to build on that fun by teaming up with Lowe’s to make the experience even bigger and better. With two full days of festivities as well as special sweepstakes and promotions, we cannot wait to see how much this year’s celebration will heat up.”
BYOBucket – The Sequel
After a cinematic meet-cute on social media during the inaugural Bring Your Own Bucket event last year, Cinemark and Lowe’s are teaming up to take this year’s National Popcorn Day to the next level. On Sunday, Jan. 18, and Monday, Jan. 19, guests can bring any type of container – whether it’s a film-themed collectible, or an iconic blue Lowe’s 5-gallon bucket – and it will be filled with up to 400 ounces of craveable popcorn for just $5 plus tax. That is the equivalent of two XL popcorns at the concession stand. Those who bring the beloved Lowe’s buckets, available for purchase at Lowe’s stores and on Lowes.com, are exempt from the 400-ounce rule and are eligible to have their entire 5-gallon bucket filled. Food-grade bucket liners will be available upon request, and guests with the iconic Lowe’s buckets will also receive a special coupon for future popcorn cravings valid Feb. 1 through Feb. 26.
“Helpfulness is at the heart of the Lowe’s brand, and it shows up in the everyday moments customers share with family and friends — even a night at the movies,” said Jen Wilson, senior vice president and chief marketing officer at Lowe’s. “Our iconic blue bucket brings utility and delight wherever it goes, including the theater. Teaming up with Cinemark is a fun, simple way to give families even more value from something they already rely on throughout the year.”
Those searching for a cinematic keepsake to commemorate the holiday will find an array of unique, attention-grabbing buckets on shop.cinemark.com . Everyone is encouraged to showcase their bucket style by tagging @Cinemark on social channels. No bucket? No problem! All sizes of Cinemark popcorn will be just $5 plus tax at all U.S. theaters for both days.
“At Cinemark, popcorn is more than just a snack, it is the star of the show,” said David Haywood, Cinemark SVP of Food and Beverage. “Last year, Cinemark theaters sold nearly 5 billion ounces of our craveable popcorn. We start with the highest-quality kernels and pop them to perfection for that irresistible crunch and flavor. On National Popcorn Day, we are celebrating the gold standard that makes every magical movie moment pop.”
While guests do not have to have a movie ticket to participate, nothing pairs better with popcorn than a captivating story unfolding on a larger-than-life screen. Visit Cinemark.com or the Cinemark app for showtimes.
Snack on Sweepstakes and Promotions
Cinemark is extending the celebration of the golden snack beyond just buckets.
From Jan. 2 through Jan. 19, everyone can test their kernel-catching skills with an online popcorn bucket fill up game at Cinemark.com/popcornday , for the chance to win free popcorn for a year. Then on Jan. 19 only, all who follow Cinemark’s official Instagram account (@Cinemark) and tag three friends in the comments of the National Popcorn Day sweepstakes post will be entered to win a free large popcorn.
Cinemark Movie Rewards members can express their love for the cinematic treat by entering a sweepstakes to win 10,000 points, which can be redeemed for golden movie tickets and heaps of delicious snacks. Members should check the rewards center for more information.
All online gift card orders will be 10 percent off on both Jan. 18 and 19, so popcorn lovers can stock up and savor every bucket for the blockbuster moments ahead.
For those that prefer their butter in drinkable form, Butter Chardonnay will be available in close to 190 Cinemark locations throughout the entire month of January.
The Cinemark Experience
Cinemark’s commitment to delivering a preeminent out-of-home entertainment experience comes to fruition through continual investment in its theaters and customer journey.
- Fan-favorite Luxury Lounger recliners, with more than 70 percent of the domestic circuit reclined.
- Cinemark XD, the number one private-label premium large format in the world with nearly 300 auditoriums across the U.S. and Latin America, representing 12 percent of global box office in 2024 on 5 percent of screens.
- Largest footprint of D-BOX motion seats within nearly 500 auditoriums.
- Everyone’s favorite mouth-watering movie theater concessions with free refills on large drinks and XL popcorn, in addition to robust food and beverage offerings, with 80 percent of U.S. theaters offering restaurant-quality menu items and 60 percent offering beer, wine and alcohol. Guests can skip the line and order their cinema snacks ahead of time on the Cinemark app.
- Must-have movie merchandise in theaters as well as online at shop.cinemark.com .
- Superior sight and sound technology delivered by top-of-the-line multi-channel surround sound and Barco digital and laser projectors managed by an industry-leading technology team that delivers a 99.98 percent uptime across thousands of showtimes every day. This means moviegoers can count on Cinemark for a smooth, uninterrupted presentation.
- Guest service scores that consistently reach high satisfaction ratings of approximately 95 percent.
- Cinemark Movie Club, the industry-leading movie theater subscription program with 1.45 million members in addition to Movie Rewards free loyalty program with outstanding member rewards.
- Steeply discounted movie tickets at Cinemark theaters on Discount Tuesday, with Movie Rewards members saving even more.
- National partnerships with UberEats, Door Dash, Grubhub and 7NOW to satisfy those movie theater concessions cravings at home.
For full details about the Cinemark moviegoing experience, visit Cinemark.com or download the Cinemark app. Click HERE for general Cinemark images and b-roll.
About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in Plano, Texas, Cinemark makes every day cinematic for moviegoers across nearly 500 theaters and more than 5,500 screens, operating in 42 states in the U.S. (304 theaters; 4,249 screens) and 13 South and Central American countries (193 theaters; 1,395 screens). Cinemark offers guests superior sight and sound technology, including Barco laser projection and Cinemark XD, the world’s No. 1 exhibitor-branded premium large format; industry-leading penetration of upscale amenities such as expanded food and beverage offerings, Luxury Lounger recliners and D-BOX motion seats; top-notch guest service; and award-winning loyalty programs such as Cinemark Movie Club. All of this creates an immersive environment for a shared, entertaining escape, underscoring that there is no place more cinematic than Cinemark. For more information, visit https://ir.cinemark.com .
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
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Cinemark Contacts:
Media:
Julia McCartha
pr@cinemark.com
Investors:
Chanda Brashears
investors@cinemark.com
FAQ**
How does the partnership with Lowe's Companies Inc. (NYSE: LOW) enhance Cinemark's promotional activities, particularly during events like the Bring Your Own Bucket celebration?
What potential impact could the two-day National Popcorn Day event with Lowe's have on Cinemark's ticket and concession sales?
How does Cinemark plan to leverage its collaboration with Lowe's Companies Inc. (NYSE: LOW) to attract new customers and increase brand loyalty?
In what ways do the special promotions, such as those involving Lowe's buckets, contribute to Cinemark's overall marketing strategy and customer engagement efforts?
**MWN-AI FAQ is based on asking OpenAI questions about Cinemark Holdings Inc Inc. (NYSE: CNK).
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