FLUENT Unifies New York Retail Network with Rebranding of Manhattan and White Plains Dispensaries
MWN-AI** Summary
FLUENT Corp. has announced a significant rebranding initiative for its Manhattan and White Plains dispensaries, marking the company's expansion into New York's adult-use cannabis market. This move comes shortly after FLUENT's acquisition of RIV Capital in December 2024 and follows the rebranding of its Kingston location. By unifying its retail network under the FLUENT name, the company aims to create a consistent and trusted shopping experience across its three dispensaries in New York, enhancing brand identity and market presence in one of the fastest-growing cannabis markets in the U.S.
The rebranded locations will feature FLUENT's comprehensive digital platform, allowing customers to easily browse products and place orders for in-store pickup through their website. Each dispensary will offer a selection of premium cannabis brands, including FLUENT’s own Knack, MOODS, and Wandr, along with anticipated future offerings from notable brands like Alien Labs and Connected Cannabis, known for their innovative cultivation practices.
Interim CEO Dave Vautrin emphasized the importance of this rebranding as a critical step in advancing FLUENT's New York strategy. The company is also preparing for the upcoming launch of premium flower from a new indoor cultivation facility in Buffalo, expected to enhance its retail offerings later this year.
FLUENT Corp. operates in multiple states, including Florida, Pennsylvania, and Texas, and is committed to providing high-quality cannabis through its extensive network of retail shops, cultivation facilities, and a wholesale division known as ENTOURAGE. With this strategic rebranding, FLUENT aims to solidify its reputation and operational excellence in the competitive cannabis landscape.
MWN-AI** Analysis
FLUENT Corp.'s strategic rebranding of its Manhattan and White Plains dispensaries is poised to significantly enhance its market position within the burgeoning New York cannabis sector. Following the integration of these locations into FLUENT's cohesive branding initiative, the company aims to establish a consistent, trusted retail experience, a crucial factor as it navigates one of the fastest-growing adult-use cannabis markets in the United States.
This rebranding comes on the heels of FLUENT's acquisition of RIV Capital and the positive outcomes from their Kingston dispensary remodel. By unifying its retail network, FLUENT not only strengthens its brand identity but also sets the foundation for increased customer loyalty—essential for sustainability and growth in a competitive space. The full integration with FLUENT's digital platform allows for an enhanced consumer experience, facilitating online orders and in-store pickups which are paramount for modern retail success.
As FLUENT anticipates the upcoming launch of premium flower from its new cultivation facility in Buffalo, this timely transition could catalyze revenue growth. Analysts should monitor sales figures closely in Q4 2025, as the availability of high-quality products coupled with an improved retail experience could lead to increased foot traffic and higher average transaction values.
Investors should note the expansions with premium brands like Alien Labs and Connected Cannabis, which are known for their quality and innovation in cultivation. This diversification of product offerings can further solidify FLUENT's market appeal and financial footing, especially as consumer preferences continue to evolve.
Overall, FLUENT's focused strategy to unify its retail operations and expand product lines places it in a favorable position to capitalize on the rapidly growing New York market. Analysts may consider this a prime time for investment, particularly as the company rolls out its new products and emphasizes consumer experience.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
NEW YORK, Oct. 22, 2025 (GLOBE NEWSWIRE) -- FLUENT Corp. (CSE: FNT.U) (OTCQB: CNTMF) (“FLUENT” or the “Company”), today announced the rebranding of its Manhattan and White Plains dispensaries, marking the second and third adult-use locations in New York to officially transition under the FLUENT banner.
The White Plains and Manhattan rebrands follow FLUENT’s acquisition of RIV Capital on December 19, 2024 and the rebranding of its Kingston dispensary , which has helped drive positive results in traffic, sales volume and average ticket sales. The completion of these additional two co-located retail stores underscores FLUENT’s commitment to building a consistent, trusted retail experience and an enterprise-wide unified brand identity. Together, the Company believes that the rebranding of these 3 locations will significantly strengthen the Company’s presence in one of the fastest-growing adult-use cannabis market in the United States.
All three rebranded dispensaries are now fully integrated into FLUENT’s digital platform, enabling customers to conveniently browse products, place orders online, and pick up in-store through www.getfluent.com .
Each location features FLUENT’s signature portfolio of premium cannabis brands, including:
- KNACK – expertly grown flower for everyday use
- MOODS – a versatile vaporizer line designed for every vibe
- Wandr – edibles crafted for personalized experiences and everyday enjoyment
The New York dispensaries are also expected to expand their offerings in the coming months to include the following brands well known for their cultivation innovation:
- Alien Labs – renowned for its exotic, indoor-grown flower and rare, distinctive strains, each delivering a unique flavor profile and elevated experience.
- Connected Cannabis – built its reputation producing iconic strains that have defined quality in California and other mature markets.
“Unifying our retail network under the FLUENT name is a critical step in advancing our New York strategy,” said Dave Vautrin, Interim Chief Executive Officer of FLUENT. “As we prepare for the first harvest from our new state-of-the-art indoor cultivation facility in Buffalo , with premium flower expected to reach shelves in Q4, we’re creating a consistent, elevated retail experience for New York customers that reflects the quality and trust already associated with FLUENT in Florida and Pennsylvania.”
For more information, visit getFLUENT.com . Follow FLUENT on Instagram @Fluent_FL . More information on Connected can be found at connectedcannabisco.com or on Instagram @connected.california . Learn more about AlienLabs at alienlabs.org or on Instagram @alienlabs .
About FLUENT Corp.
FLUENT, a national cannabis consumer packaged goods company and retailer, is dedicated to being one of the highest quality cannabis companies for the communities it serves. This is driven by FLUENT's unrelenting commitment to operational excellence in cultivation, production, distribution, and retail experience. FLUENT produces an assortment of cannabis products under a diverse portfolio of brands including MOODS, Knack, Wandr, Bag-O and Hyer Kind. FLUENT operates in Florida, New York, Pennsylvania, and Texas. Headquartered in Tampa, Florida, FLUENT employs 700 employees across 8 cultivation and manufacturing facilities, 42 active retail locations and a wholesale division which trades under ENTOURAGE servicing third party retailers in New York. For more information on the Company’s wholesale division ENTOURAGE, please visit https://entouragewholesale.com/ .
FLUENT’s common shares trade on the Canadian Securities Exchange under the symbol “FNT.U” and on the OTCQB Venture Market under the symbol “CNTMF”. For more information about the Company, please visit getFLUENT.com and investors.getFLUENT.com.
About Connected Cannabis Co.
Connected Cannabis Co., a movement championing exceptional strains and cultivation methods started by Caleb Counts in 2009, is now a pioneer in cannabis product research and development and one of the most prolific brands in commercial cultivation. Beginning at Sacramento's Fruitridge Health & Wellness Dispensary, Counts launched the Connected Cannabis brand in 2018 to serve as a dedicated platform for his portfolio of top-tier genetics. Today, the vertically integrated company rides the cutting edge of product development, with in-depth consumer input and rigorous testing to hone its proprietary strains. Connected’s longtime partnership with fellow California heavyweight AlienLabs, an elite cultivator and lifestyle brand, has set the gold standard for cannabis genetics and product quality. A globally recognized legacy brand, Connected has expanded beyond California, with operations in Arizona, Florida and now New York, while continuing to build strong industry relationships, foster collaboration and create unity. Learn more at connectedcannabisco.com.
Investor Relations Contact:
investors@getFLUENT.com
Media Contact:
press@getFLUENT.com
Officer Contact:
Matt Mundy, Chief Legal Officer
(850) 972-8077
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fdb55d7f-9c41-4340-9f57-47f83516421a
FAQ**
How does FLUENT Corp.'s rebranding strategy for its Manhattan and White Plains dispensaries impact its market position compared to competitors like Cansortium Inc CNTMF?
With FLUENT's expectation of expanding offerings in New York, how will the integration of brands like Connected Cannabis and Alien Labs influence consumer preferences compared to Cansortium Inc CNTMF?
Can FLUENT Corp. leverage its operational excellence similarly to Cansortium Inc CNTMF to boost sales in its newly rebranded New York locations?
What metrics will FLUENT use to measure the success of its rebranding efforts in New York, and how will these compare with those of Cansortium Inc CNTMF?
**MWN-AI FAQ is based on asking OpenAI questions about Cansortium Inc (OTC: CNTMF).
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