Columbia Sportswear's Plunge Doesn't Make The Stock A Good Fit

2026-02-01 21:55:06 ET

Way back in July of 2024, one company that I decided to take a fresh look at was Columbia Sportswear ( COLM ). I have never been much of a fan of the clothing and apparel market. I don't like the fact that customers are fickle. I don't like the commoditized nature of a lot of the space. And I don't like the low margins that many of the companies in the industry have to deal with. Every so often, I will find a prospect in this market that is attractive to me. But back then, I did not believe that Columbia Sportswear was one of those. That's why I reaffirmed the business as a ‘hold’ candidate. But if I could go back in time, I actually would have downgraded it to a ‘sell’....

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