Carter's and March of Dimes Partner to Support Families During Prematurity Awareness Month
MWN-AI** Summary
Carter’s, Inc., North America’s largest apparel company for infants and young children, has partnered with the March of Dimes to support families during Prematurity Awareness Month. This collaboration aims to raise awareness about premature birth, which affects nearly 380,000 babies in the U.S. annually, and provide essential support for families navigating the challenges of the Neonatal Intensive Care Unit (NICU).
For over 20 years, Carter’s has championed preemie families through its Preemie Collection, specifically designed to offer comfort and practicality for the tiniest patients. With input from NICU nurses and families, this collection features soft seams and gentle closures that allow for medical access without compromising on comfort—critical for infants facing complex medical challenges.
Sarah Crockett, CMO of Carter’s, expressed pride in supporting the March of Dimes, highlighting the importance of their role in assisting families during the emotional journey of welcoming premature infants. The partnership includes a significant donation of $50,000 from the Carter’s Charitable Foundation to enhance awareness, fund crucial research, and provide necessary resources for parents during this difficult time.
Kara Gilardi of the March of Dimes emphasized that every family in the NICU deserves recognition and support. The partnership is an effort to help parents prioritize their baby's well-being, equipping them with the care and resources they need throughout their NICU experience.
Carter’s Preemie Collection is available online and in select stores, catering to infants as small as 5 pounds, with prices ranging from $10 to $20. The March of Dimes encourages donations to further their mission of ensuring the healthiest possible start for all babies.
MWN-AI** Analysis
Carter’s, Inc. (NYSE: CRI) has strategically partnered with March of Dimes in time for Prematurity Awareness Month, which presents a unique opportunity for market engagement, brand loyalty, and community support. This collaboration highlights their commitment to improving the lives of families dealing with premature births, a relevant cause given that nearly 380,000 babies are born prematurely in the U.S. each year.
From a market perspective, this partnership is a powerful branding initiative that aligns Carter's products with social responsibility. Elevated consumer consciousness around brand ethics means companies that visibly support vital causes can enhance their appeal, particularly among millennials and Gen Z parents who prioritize socially responsible brands. This initiative also positions Carter’s as a supportive ally to families, fostering a sense of loyalty and trust, effectively attracting local and national media attention that can stimulate sales through a positive brand image.
The financial implications should not be underestimated. The donation of $50,000 to March of Dimes, while modest relative to the scale of business, signifies a commitment to social responsibility that can resonate with consumers. Additionally, the sales generated from the Preemie Collection, designed with NICU families in mind, will likely see bolstered demand during this awareness month, particularly as the products are accessible online and at various retail locations.
Investors should monitor the company's performance closely post-campaign. A successful engagement can reflect positively in quarterly results, providing a potential upward trajectory for CRI stock. While Carter's core brands like OshKosh B’gosh remain strong, innovative initiatives like this partnership may not only help maintain brand relevance but also enhance market share, encouraging investors to take a closer look at their portfolios. Overall, the strategic alignment with March of Dimes should yield beneficial outcomes for both families in need and the company's financial health.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Collaboration aims to raise awareness of premature birth and provide meaningful support for families navigating the NICU journey
Carter’s, Inc. (NYSE: CRI), North America’s largest and most enduring apparel company exclusively for babies and young children, today announced a partnership with March of Dimes in recognition of Prematurity Awareness Month. The collaboration shines a light on March of Dimes’ mission to improve the health of all moms and babies nationwide—a mission Carter’s has long supported through its innovative Preemie Collection, designed to bring comfort and care to the tiniest fighters.
For more than two decades, Carter’s has stood beside preemie families, helping them navigate life’s earliest and most fragile moments with compassion and care. That dedication comes to life through the brand’s thoughtfully designed Preemie Collection, developed in collaboration with Neonatal Intensive Care Unit (NICU) nurses and families. Each piece features soft seams, gentle closures, and open-access areas that accommodate monitors and IVs, helping caregivers provide essential care without compromising comfort.
“For more than 160 years, Carter’s has been honored to be part of families’ earliest and most meaningful moments,” said Sarah Crockett, Chief Marketing Officer, Carter’s, Inc. “We are proud to support March of Dimes and the critical role they play in helping families navigate all the joys and stress that come from welcoming a tiny fighter to the family."
Each year, nearly 380,000 babies in the United States are born prematurely, and the new March of Dimes Report Card shows the national preterm birth rate remains unchanged from last year at 10.4%. Many of these babies require care in the NICU, where families often need added comfort and support. Through this partnership, the Carter’s Charitable Foundation is donating $50,000 to March of Dimes, uniting to raise awareness, fund critical research, and provide tangible comfort to families when they need it most.
“Every family in the NICU deserves to feel supported, cared for, and seen,” said Kara Gilardi, MPH, CPXP, AVP, NICU Family Support, March of Dimes. “Our partnership with Carter’s brings comfort and hope to families during what can be one of the most challenging and emotional times in their lives. Together, we’re helping parents focus on what matters most, their baby, while ensuring they have the resources and care they need every step of the way.”
Support March of Dimes and their efforts to aid families with babies in the NICU by donating today to March of Dimes at marchofdimes.org/donate. Carter’s Preemie Collection is available exclusively online at Carters.com/Preemie and select Carter’s stores nationwide, with sizes starting at up to 5 lbs and priced between $10 - $20.
About Carter’s, Inc.
Carter’s, Inc. is North America’s largest and most-enduring apparel company exclusively for babies and young children. The Company’s core brands are Carter’s and OshKosh B’gosh , iconic and among the sector’s most trusted names. These brands are sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico, and online at www.carters.com , www.oshkosh.com , www.cartersoshkosh.ca , and www.carters.com.mx . Carter’s also is the largest supplier of baby and young children’s apparel to North America’s biggest retailers. The Company’s Child of Mine brand is available exclusively at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on Amazon.com . The Company’s emerging brands include Little Planet , crafted with organic fabrics and sustainable materials, Otter Avenue , a toddler-focused apparel brand, and Skip Hop , baby essentials from tubs to toys. Carter’s is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com .
About March of Dimes
March of Dimes leads the fight for the health of all moms and babies. We support research, education, and advocacy, and provide programs and services so that every family can get the best possible start. Since 1938, we’ve built a successful legacy to support every pregnant person and every family. Visit marchofdimes.org or nacersano.org for more information. Follow us on social at @marchofdimes.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251116142294/en/
Lindsay Rider
Senior Director, Public Affairs
Lindsay.Rider@carters.com
FAQ**
How does the partnership between Carter's Inc. (NYSE: CRI) and March of Dimes enhance the visibility of preemie support in the NICU, and what specific outcomes are expected from this collaboration?
What strategies does Carter's Inc. (NYSE: CRI) employ in the design of the Preemie Collection to ensure the comfort and care of premature babies, and how does it align with March of Dimes’ mission?
What financial impact does the $50,000 donation from Carter's Inc. (NYSE: CRI) to March of Dimes have on ongoing research and support initiatives for families affected by premature birth?
In what ways does Carter's Inc. (NYSE: CRI) plan to leverage its brand presence to further promote awareness and support for premature birth and NICU challenges beyond this partnership with March of Dimes?
**MWN-AI FAQ is based on asking OpenAI questions about Carter's Inc. (NYSE: CRI).
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