RBC and Canadian Tire Corporation launch loyalty partnership, unlocking more rewards and value for millions of Canadians
MWN-AI** Summary
Royal Bank of Canada (RBC) and Canadian Tire Corporation (CTC) have announced a strategic loyalty partnership aimed at enhancing rewards for millions of Canadians. This collaboration integrates RBC's Avion Rewards and Canadian Tire's Triangle Rewards programs, allowing eligible RBC credit and debit cardholders to earn three times the Canadian Tire Money on purchases made at various participating retail locations, including Canadian Tire, SportChek, and Mark's.
To take advantage of the new rewards, customers can link their RBC cards to their Triangle Rewards accounts online at avionrewards.com/triangle, enabling them to earn more rewards during their everyday shopping. The partnership not only fosters increased loyalty among shared customers but also emphasizes the companies' commitment to innovation and enhancing client value.
Vinita Savani, Executive Vice President of Cards & Loyalty at RBC, highlighted the seamless experience resulting from this collaboration, which aims to provide tangible benefits for millions of RBC cardholders shopping at CTC's beloved brands. Similarly, Darryl Jenkins, Chief Development Officer at CTC, mentioned that expanding Triangle Rewards is vital to their True North strategy, aiming to create a rewarding ecosystem that offers everyday value to nearly 12 million loyalty members.
In addition to earning 3x Canadian Tire Money on qualifying purchases, customers will soon have the option to convert Avion points into Canadian Tire Money, further enhancing the partnership's value proposition. This initiative is designed to transform the Triangle Rewards program into a powerful tool that drives customer engagement by making it easier for consumers to realize rewards from their everyday spending.
Overall, the partnership between RBC and Canadian Tire Corporation signifies a significant step towards maximizing customer loyalty and integrating rewards systems in the rapidly evolving Canadian retail landscape.
MWN-AI** Analysis
The recent loyalty partnership between Royal Bank of Canada (RBC) and Canadian Tire Corporation (CTC) marks a significant development in the Canadian retail and financial sectors. This collaboration allows RBC credit and debit cardholders to earn three times the Canadian Tire Money on eligible purchases at key retail banners like Canadian Tire and SportChek—essentially embedding loyalty rewards into everyday transactions.
For investors, this partnership signals a robust move in customer retention strategies, particularly as it seeks to attract the nearly 12 million Triangle Rewards members. By linking RBC's established Avion Rewards program with Triangle Rewards, both entities are creating a synergistic platform that enhances customer experience and engagement. This integration not only broadens the reach of loyalty programs but also drives transaction volume in CTC's retail ecosystem.
From a market perspective, stakeholders should be aware of the potential for increased customer loyalty and basket sizes at CTC retail locations. The added incentive of triple rewards is likely to encourage more frequent shopping trips and higher transactions from RBC cardholders. Consequently, investors may want to consider the long-term effects of this partnership on CTC's revenue growth and customer retention metrics.
Furthermore, the ability to convert Avion points into Canadian Tire Money could serve as a competitive edge in a market where consumers are increasingly seeking value and personalized offerings. RBC’s strong data capabilities will also facilitate targeted marketing strategies, enhancing the customer experience through tailored promotions.
Overall, the RBC and CTC loyalty partnership is a promising initiative that strengthens their market positions. Investors should monitor customer engagement and sales metrics over the coming quarters to gauge the full impact of this collaboration on both companies’ financial health.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Canada NewsWire
RBC credit and debit cardholders can now earn 3x Canadian Tire Money on eligible purchases at participating CTC retail banners, including Canadian Tire, SportChek and Mark's
- RBC and Canadian Tire Corporation launch a loyalty partnership, integrating Triangle Rewards and Avion Rewards to maximize value for shared customers.
- Link RBC cards to Triangle Rewards accounts via avionrewards.com/triangle to activate rewards and access exclusive offers.
- Eligible RBC cardholders earn 3x Canadian Tire Money on purchases at Canadian Tire, SportChek, Mark's and other participating CTC retailers.
TORONTO, Jan. 13, 2026 /CNW/ - Royal Bank of Canada (RBC) and Canadian Tire Corporation, Limited (TSX: CTC.A) (TSX: CTC) announced the launch of their strategic loyalty partnership, expanding the reach of Triangle Rewards and further strengthening RBC's Avion Rewards and its growing network of strategic merchant partners.
By linking their eligible RBC credit and debit cards with their Triangle Rewards accounts, millions of RBC cardholders can earn 3x Canadian Tire Money when they use their linked RBC credit or debit card to make a qualifying purchase at Canadian Tire, SportChek, Mark's and other participating CTC retail banners. Linked members will also receive exclusive offers from RBC and Avion Rewards, and starting later this year, will have the ability to convert Avion points to Canadian Tire Money.
"RBC and Canadian Tire Corporation have created a seamless experience that brings tangible everyday value to our millions of RBC cardholders when they shop at some of the country's most popular and beloved brands," said Vinita Savani, Executive Vice President, Cards & Loyalty, RBC. "Together, we've developed a rewarding offering that underscores our shared commitment to innovation, putting clients at the centre of everything we do. We look forward to continuing to work with CTC to provide more meaningful benefits to our shared customers."
"Growing Triangle Rewards is a critical cornerstone of our True North strategy. By partnering with strong Canadian brands like RBC, we are scaling our loyalty program while rewarding more Canadians for their everyday activities," said Darryl Jenkins, Executive Vice President & Chief Development Officer, Canadian Tire Corporation. "This partnership supports our ongoing transformation of Triangle Rewards from a loyalty program into a powerful Canadian ecosystem that offers everyday value to our nearly 12 million members."
Eligible RBC credit and debit cardholders can now earn 3x Canadian Tire Money by following these simple steps:
- Link your eligible RBC card to your Triangle Rewards account by visiting avionrewards.com/triangle.
- When shopping at a participating CTC retail banner, scan your Triangle Rewards card at checkout.
- Pay with any linked RBC card to earn 3x CT Money on qualifying purchases at participating locations.
For more information, a full list of eligible card products, and complete terms and conditions, please visit avionrewards.com/triangle.
Triangle Rewards enables nearly 12 million loyalty members to collect and redeem Canadian Tire Money across most of CTC's retail banners, including Canadian Tire, SportChek and Mark's. A cornerstone of CTC's True North strategy, Triangle Rewards is enhancing its value to Canadians through more personalized offers and a coordinated strategy combining its banner stores, the unique retail-driving capability of its Triangle Mastercard program, and everyday partners like RBC, Petro-Canada, WestJet and Tim Hortons.
RBC's long-standing and prominent cards portfolio includes a market-leading suite of card products, including its flagship Avion and WestJet suite of cards, ION and ION+, co-brand partners and business cards. The rewards-earning credit cards are fueled by Canada's largest proprietary loyalty program, Avion Rewards, and its sophisticated strategic partner network. With its market-leading travel value proposition, extensive roster of over 2,000 retail partners, unparalleled experiences, innovative features and payment capabilities, Avion Rewards provides a comprehensive rewards experience across the entire shopping journey.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 100,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.
We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/peopleandplanet.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX: CTC.A, TSX: CTC, "CTC") has been a proudly Canadian business since 1922. Guided by its brand purpose, "We are here to make life in Canada better," CTC has built an expansive national retail presence, exceptional customer brand trust and one of Canada's strongest workforces – employing, along with its local Dealers and franchisees, tens of thousands of Canadians. At its core are retail businesses, each designed to serve life's pursuits: Canadian Tire, offering products spanning Living, Playing, Fixing, Automotive, and Seasonal & Gardening, bolstered by notable banners Party City and PartSource; Mark's, a leading source for casual and industrial wear; SportChek, Hockey Experts, Sports Experts and Atmosphere, offering the best brands of active wear and gear; and Pro Hockey Life, a hockey specialty store catering to elite players. CTC's banners, brand partners and credit card offerings are unified through its Triangle Rewards loyalty program – a linchpin of CTC's customer-driven strategy. With nearly 12 million members, Triangle integrates first-party data to deliver valuable rewards and personalized experiences across nearly 1,700 retail and gasoline outlets. CTC also operates a retail petroleum business and a Financial Services business and holds a majority interest in CT REIT, a TSX-listed Canadian real estate investment trust. For more information, visit Corp.CanadianTire.ca.
For more information, please contact:
Matt Trocchi, Corporate Communications, RBC
Stephanie Nadalin, Media, Canadian Tire Corporation, (647) 271-7343
Karen Keyes, Investors, Canadian Tire Corporation, (647) 518-4461
SOURCE RBC Royal Bank
FAQ**
How will the integration of Triangle Rewards and Avion Rewards impact the overall value proposition for customers using RBC cards, specifically in relation to their spending at Canadian Tire Corporation Limited Class A Non-Voting Shares CTC.A:CC retail locations?
What strategic advantages does the RBC and Canadian Tire Corporation Limited Class A Non-Voting Shares CTC.A:CC partnership provide for expanding customer loyalty, and how can it enhance their competitive positioning in the market?
Can you elaborate on the expected financial implications or growth potential for Canadian Tire Corporation Limited Class A Non-Voting Shares CTC.A:CC as a result of increasing Triangle Rewards membership and enhanced customer engagement through this partnership?
How does the partnership align with the long-term corporate strategies of both RBC and Canadian Tire Corporation Limited Class A Non-Voting Shares CTC.A:CC, particularly in terms of digital innovation and customer experience enhancement?
**MWN-AI FAQ is based on asking OpenAI questions about Canadian Tire Corporation Limited (TSXC: CTC:CC).
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