CTS Corporation Unveils COBROS: A Breakthrough in Electric Motor Control Technology
MWN-AI** Summary
CTS Corporation, renowned for its innovations in sensing and motion control technologies, has unveiled its groundbreaking COBROS platform for electric motor control. Announced on September 23, 2025, COBROS represents a significant advancement in motor control technology, the product of seven years of intensive R&D.
Traditional electric motor technologies typically rely on indirect methods to gauge the magnetic state within the motor. This approach uses separate sensors for rotor positions and current measurements, introducing complications in cost and accuracy. COBROS, however, offers a paradigm shift by employing real-time, in-situ magnetic field sensing. Rather than estimating magnetic states, COBROS directly measures the stator and rotor magnetic fields using a custom PCB sensor embedded within the motor, akin to standard inductive position sensors but capable of capturing full magnetic field data.
This innovative design eliminates the need for multiple discrete sensors—such as encoders, resolvers, and current sensors—leading to a reduction in complexity and system costs while enhancing precision. Javier Bilbao, CTS's Director of Product Management, highlighted that COBROS signifies a transformative leap in motor control, enhancing accuracy and dynamic performance while streamlining integration for users across automotive, industrial, and robotics sectors.
Utilizing advanced magnetic sensing elements like Hall and Tunnel Magnetoresistance (TMR), COBROS’s unique signal processing capabilities enable multidimensional decomposition of the motor’s magnetic field. The compact and PCB-integrated design facilitates seamless integration into existing motor architectures, providing a straightforward upgrade path for manufacturers and developers alike.
In summary, COBROS positions CTS as a leader in electric motor control by offering a more sophisticated, efficient, and cost-effective solution that enhances the performance and integration of electric motor systems.
MWN-AI** Analysis
In light of CTS Corporation's recent unveiling of the COBROS electric motor control platform, there are significant implications for the company's market positioning and investment potential. This innovation is a notable advancement in motor control technology that could transform multiple sectors, including automotive, industrial, and robotics.
COBROS's differentiation lies in its advanced measurement techniques, replacing traditional indirect approaches with real-time in-situ magnetic field sensing. This not only streamlines motor control by reducing component complexity but also enhances accuracy and performance—attributes that are highly coveted in competitive markets. CTS's ability to reduce costs while improving outcomes positions it as a strong player in the rapidly evolving electric motor landscape, especially as demand for efficient motor control systems rises in line with global trends toward electrification and automation.
From an investment perspective, CTS Corporation appears to hold considerable upside. The launch of COBROS not only solidifies the company’s leadership in sensing technologies but may also drive revenue growth as it captures market share from competitors reliant on older technologies. The integration of COBROS into existing motor architectures offers OEMs a viable upgrade path, tapping into a market that prioritizes innovation and efficiency.
Additionally, CTS’s focus on a compact design aligns with current industry trends favoring smaller and more efficient components, which can be crucial as manufacturers look to enhance both performance and sustainability.
However, investors should remain vigilant about the broader economic context, including supply chain dynamics and the regulatory landscape surrounding electric technologies. Overall, given the robust features of the COBROS platform and its potential impact on various sectors, CTS Corporation presents a compelling investment opportunity for those looking to capitalize on advancements in electric motor control technologies.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
LISLE, Ill., Sept. 23, 2025 (GLOBE NEWSWIRE) -- CTS Corporation, a global leader in sensing and motion control technologies, today announced the launch of COBROS , a revolutionary new platform for electric motor control. Developed over seven years of intensive research and development, COBROS introduces a fundamentally new approach to motor control by using real-time, in-situ magnetic field sensing .
Traditionally, vector-controlled motors rely on indirect measurements to estimate the magnetic state inside the motor. These methods typically involve separate sensors for rotor position, such as encoders or resolvers, and current sensors like shunt resistors or Hall-effect devices. While effective, these components add cost, complexity, and introduce limitations in accuracy and system integration.
COBROS offers a new solution.
Instead of estimating the magnetic state through external signals, COBROS directly measures the magnetic fields (B-fields) inside the motor, both for the stator and the rotor fields. A custom PCB sensor is embedded inside the motor , similar in form to a standard inductive position sensor, but can capture the full magnetic field data in real time. This eliminates the need for three discrete current sensors and a position sensor, allowing for simplified design, weight reduction and more precise control.
“ COBROS represents a step change in how we control electric motors ,” said Javier Bilbao , Director of Product Management at CTS Corporation. “By moving from indirect estimation to direct measurement of the magnetic field, we can significantly improve accuracy and dynamic performance while also reducing system complexity and cost. This innovation enables a new level of integration for our customers in automotive, industrial, and robotic applications.”
The COBROS sensor technology is based on advanced magnetic sensing elements such as Hall and TMR (Tunnel Magnetoresistance) . These combined with a new signal processing architecture, enable multidimensional decomposition of the motor’s magnetic field. The compact, PCB-based design integrates easily into standard motor architectures, providing a seamless upgrade path for OEMs and system developers.
With COBROS, CTS delivers a new standard in electric motor control. Customers benefit from improved efficiency, reduced system cost, and simplified integration; all through a smarter, more precise approach to motor sensing.
Contact
Ashish Agrawal
Vice President and Chief Financial Officer
CTS Corporation
4925 Indiana Avenue
Lisle, IL 60532 USA
+1 (630) 577-8800
ashish.agrawal@ctscorp.com
FAQ**
How does the COBROS platform from CTS Corporation CTS specifically enhance the performance of electric motors compared to traditional control methods relying on indirect measurements?
What specific applications in automotive, industrial, and robotics do you see benefitting most from the COBROS technology introduced by CTS Corporation CTS?
Can you provide insights into the anticipated cost savings for OEMs when utilizing the new COBROS motor control system developed by CTS Corporation CTS?
What challenges did CTS Corporation CTS overcome during the seven years of development for the COBROS platform, particularly regarding magnetic sensing technologies?
**MWN-AI FAQ is based on asking OpenAI questions about CTS Corporation (NYSE: CTS).
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