Sprinklr Named Innovative Products Winner in the 2026 BIG Innovation Awards
MWN-AI** Summary
Sprinklr (NYSE: CXM), a leader in AI-driven Unified Customer Experience Management (Unified-CXM), has been awarded the Innovative Products Winner in the 2026 BIG Innovation Awards. This esteemed global recognition program honors companies and leaders that are reshaping industries through meaningful innovation. Sprinklr was particularly noted for its groundbreaking AI agents, meticulously designed to enhance customer experience workflows.
According to Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group, this year's winners illustrate that true innovation goes beyond merely embracing buzzwords. It now focuses on creating intelligent platforms that automate workflows with purpose while prioritizing trust, privacy, and resilience. These award-winning organizations are not just keeping pace with change; they are actively shaping the future of global business.
Sprinklr’s AI Agents exemplify this innovation by integrating autonomous, goal-driven intelligence into various customer experience domains, including marketing, care, research, and commerce. These agents allow enterprises to operate with heightened efficiency, intelligence, and consistency at scale. Karthik Suri, Sprinklr’s Chief Product Officer, emphasized that AI achieves its transformative potential when it is closely aligned with tangible business outcomes. Sprinklr’s AI Agents leverage a robust data foundation and rich customer insights to deliver enterprise-grade intelligence across every customer interaction.
Joining a distinguished group of 159 awardees from diverse sectors such as health, finance, logistics, and enterprise technology, Sprinklr exemplifies the focus on effective AI application rather than mere possession. This recognition highlights a broader trend in innovation, centering around the responsible and practical use of AI. To explore the complete list of winners and learn more about the BIG Innovation Awards, visit www.bintelligence.com.
MWN-AI** Analysis
Sprinklr (NYSE: CXM), recently recognized as the Innovative Products Winner in the 2026 BIG Innovation Awards, presents a compelling opportunity for investors. Their AI-native platform for Unified Customer Experience Management (Unified-CXM) has set them apart in a competitive landscape, particularly with their innovative AI agents that enhance customer interactions across various use cases, including marketing and customer care.
The award symbolizes not only industry recognition but also a validation of Sprinklr's strategy to integrate AI effectively into real-world business applications. As noted by Karthik Suri, Chief Product Officer, the focus on achieving tangible business outcomes illustrates the company’s understanding of market demands and customer expectations. In an era where companies are tasked with providing seamless and personalized experiences, the ability of Sprinklr’s AI to automate workflows and drive intelligent decision-making is a significant asset.
Investors should consider the implications of this recognition. Sprinklr’s growth trajectory is closely tied to increasing demand for effective customer engagement solutions. With a client roster that includes notable enterprises across various sectors, the company stands to capitalize on the expanding market for AI-driven customer experience tools. Analysts should monitor key performance indicators such as revenue growth, customer acquisition rates, and user engagement levels, as these will reflect Sprinklr’s effectiveness in leveraging its AI technology.
Moreover, the emphasis on trust, privacy, and security as core tenets of Sprinklr’s offerings aligns with current consumer priorities, positioning the company favorably for sustainable growth. As competition intensifies within the fintech and customer experience domains, Sprinklr's commitment to responsible innovation should reinforce its market share.
In conclusion, Sprinklr’s recent accolade not only enhances its brand but also positions it as a strong contender in the AI-driven customer engagement sector. Investors looking for opportunities within tech should keep a close eye on Sprinklr as it continues to shape customer experience landscapes effectively.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), has been named a winner in the Innovation Products Category of the 2026 BIG Innovation Awards , a global recognition program honoring companies, products, and leaders who are transforming industries through applied innovation, intelligent platforms, and measurable real-world impact. Sprinklr was recognized as an innovator in AI, specifically for Sprinklr’s AI agents purpose-built for customer experience.
"The 2026 BIG Innovation Awards winners show that true innovation is no longer about chasing the latest buzzwords," said Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group. "It’s about building intelligent platforms, automating workflows with purpose, and making trust, privacy, and resilience the foundation of every breakthrough. These organizations and leaders are not just keeping pace with change, they are shaping the future of global business."
Sprinklr AI Agents bring autonomous, goal?oriented intelligence directly into customer experience workflows. They are designed to observe, reason, and act across marketing, care, research, and commerce use cases and are currently helping enterprises operate faster, smarter, and with greater consistency at scale.
“AI is only transformative when it’s deeply connected to real business outcomes,” said Karthik Suri, Chief Product Officer at Sprinklr. “Powered by Sprinklr’s unified data foundation, rich customer context, and the ability to turn insights into action, Sprinklr AI Agents bring enterprise?grade intelligence to every customer touchpoint. This award underscores our commitment to building AI that is scalable, responsible, and results?driven.”
Sprinklr joins 159 winners recognized for their contributions to innovation across health, financial services, logistics, manufacturing, and enterprise technology. The 2026 BIG Innovation Awards winners reveal a clear trend: innovation is no longer about just having AI, it’s about how you use it. Winners are building platforms, automating workflows, and focusing on trust, privacy, and security as core to their mission.
For more information about the BIG Innovation Awards and to view the full list of winners, visit www.bintelligence.com/posts/2026-big-innovation-awards-159-trailblazers-prove-where-innovation-is-really-happening .
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in business. Unlike many recognition programs , these awards are evaluated by business leaders and practitioners who reward programs, products, and people that deliver real, quantifiable excellence rather than marketing narratives.
About Sprinklr
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.
By combining human intelligence with the enhancements and insights of artificial intelligence, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.
Today, 1,900+ enterprises — including Microsoft, P&G, Samsung, and 60% of the Fortune 100 — rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260115788333/en/
Press:
Austin DeArman
pr@sprinklr.com
FAQ**
How do Sprinklr Inc. Class A CXM’s AI agents differentiate themselves from competitors in the Unified Customer Experience Management space, particularly regarding measurable business outcomes?
Given the recognition in the 20BIG Innovation Awards, what specific advancements has Sprinklr Inc. Class A CXM made to its AI capabilities that contribute to automating customer experience workflows?
How does Sprinklr Inc. Class A CXM ensure that its AI solutions maintain a focus on trust, privacy, and security, as highlighted in the award criteria, while still driving innovation?
With over 1,900 enterprises relying on Sprinklr Inc. Class A CXM, what strategies is the company implementing to further enhance its market position and deliver value through its AI-native platform?
**MWN-AI FAQ is based on asking OpenAI questions about Sprinklr Inc. Class A (NYSE: CXM).
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