Stock Market Today, March 3: Netflix Rises After JPMorgan Upgrade Powers Five-Day Rally

2026-03-03 17:28:07 ET

Netflix (NASDAQ:NFLX) , global streaming TV and film platform, closed Tuesday at $97.7, up 0.63%. The stock’s move reflects continued enthusiasm following bullish analyst calls and optimism after Netflix walked away from a Warner Bros. Discovery (NASDAQ:WBD) deal. Investors are also watching whether advertising and organic growth can sustain recent gains.
Trading volume reached 55.9 million shares, coming in nearly 8.6% above its three-month average of 51.5 million shares. Netflix IPO'd in 2002 and has grown 81,562% since going public.

S&P 500 (SNPINDEX:^GSPC) fell 0.95% to 6,817, while the Nasdaq Composite (NASDAQINDEX:^IXIC) slipped 1.02% to 22,517 as growth shares broadly cooled. Within entertainment, industry peers Walt Disney (NYSE:DIS) closed at $103.3 (-0.99%) and Warner Bros. Discovery finished at $28.2 (-1.05%), lagging Netflix’s modest gain.

Netflix stock bounced even among a sea of red in the markets today. A five-day rally has lifted the streaming service stock nearly 25%. That rally came after investors anticipated, and received confirmation, that Netflix was walking away from its proposal to acquire much of Warner Bros. Discovery.

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