Nine Entertainment Co. Selects Domo to Build a Unified AI and Data Foundation
MWN-AI** Summary
Nine Entertainment Co., a leading Australian media conglomerate, has selected Domo's AI and data platform to streamline its analytics operations and foster a more data-driven culture within the organization. The partnership aims to consolidate various analytics tools into a single, governed platform, thereby enabling self-service insights and enhancing decision-making processes across Nine’s diverse media divisions, which include television, streaming, publishing, and digital.
As Nine expanded through mergers and diversified its operations, it faced challenges in maintaining consistent metrics and a unified source of truth due to the proliferation of siloed reporting systems. Barry Quinn, the head of analytics insights at Nine, emphasized the need for simplification and modernization in their data strategy, citing the difficulties of managing multiple analytics platforms.
After a thorough evaluation, Nine chose Domo for its user-friendly interface, cost-effectiveness, and ability to serve both business users and analysts from a single platform. Impressively, during the initial migration phase, Nine’s data team developed almost 50 dashboards within just two weeks, showcasing a significant acceleration in analytics delivery.
Domo’s capabilities, especially its natural language querying feature, allow non-technical users to interact with data while upholding governance standards. Collaborating with Altis Consulting, Nine streamlined its reporting processes to create key reports and migrate legacy datasets to the Domo platform.
Currently, Nine is utilizing Domo Apps to create scalable, role-based data experiences, aiming to reduce redundancy in reporting. Looking forward, the company plans to implement automated workflows for monitoring data patterns. Early results indicate a reduction in overall analytics costs, aligning with its goal of simplifying technology investments while maintaining robust analytics capabilities.
MWN-AI** Analysis
The recent partnership between Nine Entertainment Co. and Domo is a significant move toward data modernization and operational efficiency within one of Australia's largest media firms. By consolidating multiple analytics tools into a single AI-powered platform, Nine is setting a strong foundation for improved decision-making and enhanced reporting capabilities.
From a market perspective, this development could positively impact Nine Entertainment's overall efficiency and profitability. The move towards self-service insights empowers employees across various functions with real-time data access, reducing bottlenecks and fostering a data-driven culture. Given the media company's diverse portfolio that spans broadcasting, streaming, and publishing, the ability to standardize metrics and streamline reporting will likely enhance cross-functional collaboration, ultimately leading to better strategic alignment and faster business decisions.
Moreover, the early results – nearly 50 dashboards delivered in just two weeks – indicate a robust implementation process that could unlock further operational efficiencies. By reducing analytics platform costs while maintaining, or even improving, capabilities, Nine can allocate resources more strategically, enhancing both cost management and agility in responding to market changes.
Investors should view this consolidation as a long-term strategy that not only mitigates the complexities associated with a growing media business but also builds resilience against competitive pressures in the digital age. The planned future initiatives, including monitoring data patterns and emerging trends, are particularly encouraging, as they suggest a proactive approach to market adjustments based on real-time insights.
In conclusion, Nine Entertainment's selection of Domo represents a strategic pivot towards an integrated data environment that enhances operational efficiency. This initiative is likely to yield tangible benefits as the company navigates the evolving media landscape, thereby making it an entity to watch for potential growth and sustained market relevance.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
The Australian media company is enabling self-service insights today while preparing for more automated, data-driven workflows.
Domo (Nasdaq: DOMO) today announced that Nine Entertainment Co., one of Australia’s largest media organizations, has selected Domo’s AI and data platform to consolidate analytics tools, modernize its data stack, and enable self-service insights across the business. By standardizing on a single, governed platform, Nine is creating a shared data foundation that supports faster decision-making and consistent metrics.
Nine operates a diverse media portfolio spanning broadcast television, streaming, publishing, and digital platforms. As the company grew through mergers and evolving business units, it accumulated multiple analytics tools and siloed reporting environments, making it increasingly difficult to maintain consistent metrics and a single source of truth.
Reducing Complexity Across A Growing Media Business
“As simplification and modernization are central to our data strategy, consolidating onto a single analytics platform became essential,” said Barry Quinn, head of analytics insights at Nine. “Managing multiple platforms created unnecessary friction and made consistent reporting harder than it needed to be.”
After evaluating several options, Nine selected Domo for its intuitive user experience, cost-effective model, and ability to support both business users and analysts within a single, governed platform. During the initial migration, Nine’s data team delivered nearly 50 dashboards in the first two weeks, demonstrating a pace of delivery that exceeded previous analytics tools.
Nine also cited Domo’s production-ready natural language querying capabilities as a key differentiator, enabling non-technical users to explore data independently while maintaining governance and trust.
Delivered in partnership with Altis Consulting, Nine worked with Altis to rationalize a large volume of reports into a smaller set of key reports, clarify reporting usage, and convert existing datasets and legacy reports to the Domo platform to support a governed, self-service analytics environment.
“This project went beyond migrating dashboards,” said Katrina Pilcher, Chief Operating Officer at Altis Consulting. “We helped Nine streamline reporting and fully leverage Domo to meet complex requirements and enable trusted, self-service analytics.”
Turning Consolidation into Self-Service
Today, Nine is using Domo Apps to build reusable, role-based data experiences across the organization. By leveraging shared components and common calculations, the Nine team is standardizing logic while reducing duplication and rework. Looking ahead, Nine plans to introduce workflows that monitor data patterns and alert teams to emerging trends.
While still early in the rollout, Nine has already seen a meaningful reduction in overall analytics platform costs, supporting its broader effort to simplify technology investments without sacrificing capability.
“Nine is a great example of a modern media company rethinking how data actually gets used day to day,” said Peter Steggall, vice president of APAC at Domo. “They were looking for more than just dashboards; they wanted fewer tools, faster delivery, and something their teams could actually use. Domo gives them a foundation they can build on over time.”
About Domo
Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customers’ preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.
For more information, visit www.domo.com . You can also follow Domo on LinkedIn , X , and Facebook .
View source version on businesswire.com: https://www.businesswire.com/news/home/20260312798474/en/
Domo Contact
Cory Edwards
VP Corporate Communications
PR@domo.com
FAQ**
How is Domo Inc. (DOMO) specifically addressing the challenge of consolidating multiple analytics tools for Nine Entertainment Co. to create a streamlined reporting environment?
What measurable benefits has Nine Entertainment Co. observed since implementing Domo Inc. (DOMO) in terms of reducing analytics platform costs and improving decision-making speed?
Can you elaborate on how Domo Inc. (DOMO) enables non-technical users at Nine Entertainment Co. to independently explore data while ensuring governance and consistency?
What future automated workflows does Nine Entertainment Co. plan to develop using Domo Inc. (DOMO) to enhance data-driven decision-making across its diverse media portfolio?
**MWN-AI FAQ is based on asking OpenAI questions about Domo Inc. (NASDAQ: DOMO).
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