BRP Invites All Riders to "Get Moving"

BRP Inc. (TSX: DOO) (NASDAQ: DOO), a leader in powersports and recreation, has unveiled a new brand identity centered around the tagline "Get Moving." This initiative reflects BRP's commitment to innovation and excellence, as it aims to inspire riders to explore and experience their world in new and exciting ways. The official introduction of the refreshed branding will occur during CBC/Radio-Canada's coverage of the Olympic Winter Games in Milano Cortina 2026, where BRP will serve as a key sponsor.

According to Chief Marketing Officer Josée Perreault, “Get Moving” not only encapsulates BRP's brand ethos but also serves as a call to action for riders to embrace their passion and ambition. The refreshed identity enhances the connection among BRP’s well-known brands, including Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax, forming a robust portfolio aimed at driving growth and maintaining its leadership in powersports innovation.

Moreover, BRP is transforming its Uncharted Society initiative into BRP Experiences, a program that operates in over 225 locations across 14 countries. This move reinforces its dedication to outdoor exploration, successfully delivering millions of exhilarating rides powered by its renowned products.

This brand evolution is aligned with BRP's M28 strategic plan, aiming to offer consumers an unparalleled riding experience that emphasizes creativity and engagement. Additionally, the company is committed to sustainability, focusing on developing electric vehicles within its existing product lines.

For more information about BRP and its new chapter, interested individuals are encouraged to visit brp.com. With a strong global presence and a dedicated workforce of approximately 16,500 employees, BRP continues to redefine the powersports landscape and deliver exceptional adventures across diverse terrains.

BRP Inc. (TSX: DOO) has recently launched its "Get Moving" campaign, coinciding with the high-profile sponsorship of the Olympic Winter Games Milano Cortina 2026 as broadcasted by CBC/Radio-Canada. The refreshed brand identity embodies BRP's commitment to innovation and excellence across its iconic product lines, which include Ski-Doo, Can-Am, and Sea-Doo.

Investors should pay close attention to this strategic move, as it capitalizes on the visibility accompanying the Olympics, tapping into a vast audience and potentially enhancing brand equity. The connection between the brand’s new identity and Olympic values of ambition and excellence should resonate well with consumers, particularly outdoor enthusiasts.

Moreover, BRP's shift from Uncharted Society to BRP Experiences reflects its intention to leverage its global presence, promoting immersive outdoor activities. This pivot not only strengthens brand loyalty but also diversifies its revenue streams, enhancing overall market competitiveness. As the company grows its lineup to include electric models, it positions itself as a forward-thinking leader in the recreational vehicle segment, responding proactively to changing consumer preferences.

From a market perspective, BRP currently showcases resilience against economic fluctuations, backed by a robust sales figure of CA$7.8 billion. The company's dedication to expanding and innovating within its product portfolio can provide a buffer against market volatility and consumer shifts toward sustainability.

In light of these developments, analysts may consider BRP a strong buy, particularly in the medium to long-term horizon, as the company leverages its refreshed identity and expands its market presence. Investors should monitor sales performance post-Olympics, as successful brand activation could substantially influence stock prices and investor sentiment.