Orange 142 and Pigeon Forge Department of Tourism Detail Early Case Study on AI-Driven Search
MWN-AI** Summary
Orange 142, a digital marketing agency, in collaboration with the Pigeon Forge Department of Tourism and the 4As, recently announced a webinar highlighting their early case study on AI-driven search methodologies. Titled "How to Get Your Brand Recommended by AI: A Pigeon Forge Case Study," this webinar will delve into how Pigeon Forge effectively evolved its digital marketing strategy amidst the industry's ongoing shift towards AI-driven discovery.
A critical component of their approach is Generative Engine Optimization (GEO), which transitions from traditional SEO methods to an AI-centric framework focused on structured storytelling and understanding user intent. Amy Warner, Assistant Director of Tourism for Pigeon Forge, emphasized the importance of building long-term partnerships and staying updated with AI advancements. She noted the significant value of tools like "Ask Martha," which utilize AI to provide real-time insights into traveler inquiries regarding seasonal activities and logistical planning.
Ashwini Karandikar, EVP Media, Tech & Data at 4As, pointed out that the case study transitions from theory to practical application, showcasing a repeatable framework for marketers to adjust to changes in how generative AI shapes brand discovery. The insights gained from this GEO initiative have not only improved Pigeon Forge's external visibility but also delivered operational efficiency for their marketing efforts.
The webinar aims to guide marketers and brand leaders through the implications of AI on search visibility and long-term growth, offering real-world results and experiences. This educational resource aligns with Orange 142’s broader mission of facilitating growth in various sectors, including Travel & Tourism, through innovative, data-driven marketing solutions. For those interested, registration for the webinar is now available.
MWN-AI** Analysis
The recent case study presented by Orange 142 and the Pigeon Forge Department of Tourism highlights a pivotal shift in digital marketing strategies due to the rise of AI-driven search. As consumers increasingly rely on AI to navigate their purchasing journeys, businesses must pivot from traditional search engine optimization (SEO) to Generative Engine Optimization (GEO). This transition not only enhances visibility but also aligns marketing efforts with the evolving behaviors and preferences of consumers.
For investors and stakeholders in the digital marketing and tourism sectors, this case study serves as a crucial learning opportunity. By adopting an AI-centric framework, Pigeon Forge effectively positioned itself to leverage real-time insights and structured storytelling, which are essential in achieving heightened engagement and brand loyalty. The operational insights gained through tools like Ask Martha aim to provide travelers with tailored experiences, underscoring the necessity for brands to prioritize customer-centric approaches.
Investors should consider the implications of this shift. Companies that fail to adapt to AI-driven strategies may find themselves lagging in visibility and relevance. Thus, identifying firms like Orange 142 that are proactively embracing these changes could represent a sound strategic investment. Their recent accolades, such as the MarCom Awards, further validate their effectiveness in executing data-driven digital marketing strategies.
As we move deeper into 2026, the importance of AI in marketing will only grow. Companies must not just adopt new technologies, but also cultivate long-term partnerships for successful execution. By staying informed on AI advancements and focusing on performance-led strategies, marketers can enhance their visibility and adaptability in an ever-changing digital landscape. Investing in firms at the forefront of this transformation could yield significant returns as the market evolves.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
New webinar breaks down one of the industry's first tested geo frameworks for AI search
AUSTIN, Texas and PIGEON FORGE, Tenn., Feb. 10, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT) and a leading digital marketing agency for mid-market brands and agencies, in partnership with the 4As and the Pigeon Forge Department of Tourism, today announced an upcoming webinar on how a leading travel destination adapted its digital strategy to remain visible as consumer discovery shifts toward AI-driven search.
Titled How to Get Your Brand Recommended by AI: A Pigeon Forge Case Study, the webinar will outline a practical, tested approach to Generative Engine Optimization, or GEO. It will also break down how Pigeon Forge transitioned from traditional SEO tactics to an AI-ready framework centered on structured storytelling, intent signals, and authoritative answers designed for generative search platforms.
"Like many destination marketing organizations, the Pigeon Forge marketing team was hearing more and more about AI, generative search, and GEO," said Amy Warner, Assistant Director of Tourism at the Pigeon Forge Department of Tourism. "I think this experience has taught us the value of long-term partnerships with people you trust. The AI advancements keep coming. What should we pay attention to? Do we need to worry about the agentic web, for instance? I know that if we do, our Orange 142 team will tell us, and why, and will have a strategy for success."
Beyond external visibility, the GEO work also delivered operational insight for the Pigeon Forge team, with AI-powered experiences such as Ask Martha providing real-time visibility into traveler questions, from seasonal activities to trip-planning logistics, as generative AI reshapes how brands approach search and discovery.
"AI-driven discovery is already changing how people find and evaluate brands, forcing a rethink of long-standing search and content strategies," said Ashwini Karandikar, 4As, EVP Media, Tech & Data. "What makes this case study valuable is that it moves beyond theory and shows how a practical, repeatable framework can help marketers adapt to how generative AI systems surface recommendations."
Led by Christy Nolan, VP of Delivery Solutions at Orange 142, Ben Hale, Senior Account Director at Orange 142, and Warner, the webinar is designed for marketers, destination organizations, and brand leaders looking to understand how AI-driven discovery is reshaping visibility, performance, and long-term growth through real-world execution and results.
That focus on practical, performance-led strategy reflects the broader momentum behind Orange 142's work. Last month, Orange 142 also announced it earned two 2025 MarCom Awards for its digital campaign work, highlighting its continued momentum across paid and organic channels.
Save your seat to learn how to stay visible in AI-driven search in 2026. Click here to register for the webinar.
About Orange 142
Orange 142 is a digital marketing and advertising company helping businesses and agencies of all sizes grow their reach and revenue through strategic, data-driven media execution. As the buy-side arm of Direct Digital Holdings (Nasdaq: DRCT), Orange 142 delivers customized solutions across programmatic, search, social, connected TV, and emerging digital channels. With deep expertise in high-growth sectors such as Travel & Tourism, Healthcare, Energy, and Financial Services, Orange 142 creates results-driven campaigns that connect brands with their most valuable audiences. To learn more, visit www.Orange142.com.
SOURCE Direct Digital Holdings
FAQ**
How has the partnership between Orange 142 and the Pigeon Forge Department of Tourism, under Direct Digital Holdings Inc. DRCT, evolved to implement AI-driven search strategies effectively?
What specific outcomes has Pigeon Forge experienced since adopting the Generative Engine Optimization framework developed by Orange 14a division of Direct Digital Holdings Inc. DRCT?
Can you elaborate on the real-time insights provided by AI-powered experiences like Ask Martha, and how they impact the Pigeon Forge tourism strategy within Direct Digital Holdings Inc. DRCT?
How does the case study presented by Orange 1illustrate the practical benefits of adapting marketing strategies to AI-driven discovery for brands associated with Direct Digital Holdings Inc. DRCT?
**MWN-AI FAQ is based on asking OpenAI questions about Direct Digital Holdings Inc. (NASDAQ: DRCT).
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