eDreams Prime Member Satisfaction Hits All-Time Record With Ratings +36% Higher Than Non-Subscribers in Key Market
MWN-AI** Summary
eDreams ODIGEO, a leading travel subscription platform, has announced a remarkable increase in member satisfaction for its Prime subscription service, achieving an all-time high in Italy. The Net Promoter Score (NPS) for accommodation bookings has surged to an impressive 61, regarded as excellent on the -100 to +100 scale. This milestone indicates a significant improvement in customer sentiment, particularly among Prime members, who report a 36% higher satisfaction level compared to non-subscribers.
Since 2021, overall satisfaction rates have risen, but the gap between Prime subscribers and standard users is expanding, demonstrating the unique value of the subscription model. This trend reflects the ongoing benefits eDreams has introduced, including enhanced flexibility features such as the ability to cancel bookings for any reason and access to exclusive member deals across accommodations, flights, trains, and car rentals.
CEO Dana Dunne emphasized that this surge in satisfaction validates eDreams’ vision for a premium, AI-powered travel experience. Launched in 2017, Prime has now attracted over 7.7 million members, and the company aims to increase this number to 13 million by 2030. Dunne noted that the widening satisfaction gap supports eDreams' strategy to lead the travel subscription market, confirming that the service offers a distinct and superior travel experience.
Overall, the data underscores eDreams’ commitment to enhancing its subscription offerings, powered by a proprietary AI platform designed to provide a personalized travel experience. By focusing on continuous improvement and innovation, eDreams aims to elevate its position as the go-to travel subscription service.
MWN-AI** Analysis
eDreams ODIGEO (BME: EDR; OTC: EDDRF) has achieved a remarkable milestone with its Prime subscription service, evidenced by a record Net Promoter Score (NPS) of 61 for accommodation bookings in Italy. This score is not only a testament to the company’s strategic investments in enhancing customer experiences but also highlights the widening satisfaction gap between Prime members and non-subscribers—36% higher in favor of subscribers, showcasing the premium value of the subscription model.
The continuous improvement in member satisfaction reflects the successful implementation of flexibility features and exclusive member deals, critical elements that resonate with the evolving travel preferences of consumers. Given that Prime’s appeal is growing amidst general platform enhancements, eDO is well-positioned to capitalize on this trend, particularly as its strategic goal is to grow its subscriber base from 7.7 million to 13 million by 2030.
For investors, this growth trajectory suggests a bullish outlook for eDreams. With the subscription travel model gaining traction and achieving industry-leading scores, the company is likely to attract new users keen on flexibility and value. The disparity between subscriber and non-subscriber satisfaction indicates strong demand for this premium service, which could translate into sustained revenue growth.
Moreover, with the global travel market rebounding post-pandemic, eDreams’ commitment to differentiating itself through AI-powered personalization is pivotal. It establishes a competitive edge in the increasingly crowded online travel agency space, which could result in an uptick in market share.
In conclusion, eDreams ODIGEO’s continued focus on enhancing the Prime experience and the significant satisfaction ratings provide a robust basis for consideration in your investment portfolio. As the market evolves, keep an eye on the company’s expansion and subscriber acquisition strategies, which appear poised to deliver substantial returns.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
- Prime subscriber satisfaction reaches record peaks, with accommodation scores peaking 61 (NPS) in key market.
- While satisfaction rates have increased across all customer groups since 2021, the "value gap" between subscribers and non-subscribers is continuously widening.
- The trends confirm that expanded subscription benefits are accelerating customer satisfaction beyond standard travel benchmarks.
eDreams ODIGEO (hereinafter, ‘the Company’ or ‘eDO’ for short), (BME: EDR) (OTC: EDDRF) the world’s leading travel subscription platform, today released new customer satisfaction data for its Prime subscription service in Italy , one of its key markets. The figures indicate that member sentiment in this key market has reached a new all-time high, with the Net Promoter Score (NPS) for accommodation hitting 61 during the last quarter. On the industry-standard NPS scale of -100 to +100, a score of this magnitude is classified as excellent.
This record marks the latest milestone in a sustained five-year upward trend. Analysis from 2021 to the present confirms that the "membership effect" is progressively strengthening, consistently delivering superior value compared to the standard travel experience.
Prime members are significantly more satisfied than non-subscribers
While satisfaction rates have increased for all customers, reflecting overall platform improvements, Prime member sentiment has accelerated at a much faster pace. Today, Prime members in Italy rate their experience 36% higher than standard, non-subscription users. The satisfaction gap between the two groups has widened over the last five years, demonstrating that the exclusive features of the Prime programme are creating a distinct premium tier of experience.
This performance follows significant investment in the Prime value proposition, including the introduction of flexibility features (such as the ability to cancel bookings for any reason) and an expanded product offering with member-only deals on accommodation, flights, trains, packages and car rental.
These results support the Company’s strategic roadmap to reach 13 million subscribers by 2030, from over 7.7 million members today, confirming that the service is becoming increasingly appealing to consumers seeking a flexible, value-driven travel companion.
Dana Dunne, CEO at eDreams ODIGEO said: "Reaching this historical peak in subscriber satisfaction is a significant milestone that validates our vision to offer a premium, AI-powered experience to our members. When we launched Prime, we pioneered an entirely new category, subscription travel, that simply did not exist before. These record scores confirm that as we grow our platform, adding more products and refining our service day after day, the value we deliver becomes increasingly clear to our members. The widening gap between subscribers and standard users proves that the subscription model fundamentally offers a superior experience. We are committed to continuing leading the travel subscription category in Italy and beyond with a platform that gets better every single day, ensuring our members always have the best possible partner for their travels.
-ENDS-
About eDreams ODIGEO
eDreams ODIGEO (FT: EDR:MCE) is the world’s leading travel subscription platform. It pioneered Prime, the first and largest travel subscription programme, which has topped over 7.7 million members since launching in 2017. Prime members are subscribed to global travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive, member-only benefits. This entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a hyper-personalised service to its members. Listed on the Spanish Stock Market, the Company operates in 44 markets through its renowned brands—eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo—to deliver a smarter, hyper-personalised, and comprehensive travel experience globally.
Methodology: All data cited is based on eDreams ODIGEO’s customer advocacy tracking (Net Promoter Score) for the Italian market, collected via thousands of post-transaction surveys. The record NPS of 61 refers to the average score for Prime accommodation bookings during the fourth calendar quarter of 2025. Comparative metrics indicate that Prime members currently have advocacy rates that are 36% higher than non-subscribers, based on the relative difference in weighted average NPS during the same period.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260204928267/en/
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FAQ**
How do eDreams Odigeo SA EDDRF plans to bridge the widening "value gap" between subscribers and non-subscribers as indicated by customer satisfaction trends?
With the Prime subscription service reaching a record NPS of 61, what specific features does eDreams Odigeo SA EDDRF attribute to this significant increase in subscriber satisfaction?
Considering the goal to expand to 13 million subscribers by 2030, what strategies will eDreams Odigeo SA EDDRF implement to enhance the appeal of its subscription model beyond Italy?
How does the AI-powered approach at eDreams Odigeo SA EDDRF contribute to the premium experience of Prime members, and what future enhancements are planned to further increase member satisfaction?
**MWN-AI FAQ is based on asking OpenAI questions about Education Realty Trust Inc. (NYSE: EDR).
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