Elastic Eliminates Per-Endpoint Pricing for XDR
MWN-AI** Summary
Elastic (NYSE: ESTC) has made headlines by announcing the elimination of per-endpoint pricing for its Elastic Security XDR (Extended Detection and Response) platform. This move addresses what the company refers to as the “endpoint tax,” enabling organizations to benefit from comprehensive protection without the financial burden associated with per-device fees. This change comes as Elastic Security XDR received a 100% protection rating from AV-Comparatives in its 2025 Business Security Evaluation, underscoring its effectiveness.
The previous model of per-endpoint pricing often led teams to make painful compromises about which systems to protect, particularly in a landscape where cyber threats evolve at an unprecedented pace due to advancements in AI. By removing these fees, Elastic empowers organizations to extend full protection across all assets, substantially reducing total ownership costs by up to 70% compared to traditional models.
Industry experts, including AV-Comparatives' CEO Jan Brilke, emphasize the disruptive nature of modern attacks and the necessity for holistic security solutions that simplify coverage rather than complicating it. Users like Jack Simpson from Thought Machine have noted significant improvements in defense capabilities with Elastic Defend, particularly in proactively identifying and responding to security threats.
Elastic's approach transcends mere prevention; it also enhances capabilities in Digital Forensics and Incident Response (DFIR), allowing for faster investigations and preserving critical evidence. The elimination of per-endpoint fees is a strategic move aimed at democratizing access to high-level cybersecurity, ensuring that organizations no longer have to weigh protection against budget constraints.
Elastic Security XDR is now available for organizations looking to strengthen their security posture without the limitations of traditional pricing models, encouraging unimpeded protection across entire networks.
MWN-AI** Analysis
Elastic’s recent decision to eliminate per-endpoint pricing for its Elastic Security XDR platform marks a significant shift in the cybersecurity landscape, potentially offering a compelling investment opportunity for stakeholders. This change aims to abolish the so-called “endpoint tax”, which has traditionally dissuaded organizations from securing all their assets due to escalating costs. By enabling full protection without additional fees, Elastic has positioned itself as a more accessible solution amidst increasing cybersecurity threats.
From an investment perspective, this strategic pivot could enhance Elastic (NYSE: ESTC) market competitiveness significantly. The offering has garnered recognition for delivering 100% protection as per AV-Comparatives’ evaluation, which strengthens its credibility and appeals to businesses seeking robust security solutions without financial constraints tied to device counts.
Moreover, by broadening its focus beyond just endpoint protection to Digital Forensics and Incident Response (DFIR), Elastic is not only addressing immediate protection needs but also streamlining investigative processes. This holistic approach provides a compelling value proposition, as companies are increasingly looking for unified solutions that mitigate operational overhead while enhancing overall security posture.
Investors should note that as cyber threats become more sophisticated and pervasive, organizations’ demand for comprehensive and cost-effective security solutions will continue to rise. Elastic’s elimination of per-device charges may attract a wider customer base, particularly among small-to-medium enterprises (SMEs) that might have previously hesitated due to budget limitations.
Overall, Elastic’s innovative approach amidst an evolving threat landscape positions it favorably in the cybersecurity market. Stakeholders should carefully monitor Elastic’s traction in acquiring new customers and industry recognition, as these factors are likely to drive long-term growth and shareholder value. This strategic move not only solidifies Elastic's market presence but also underscores its commitment to empowering organizations against emerging threats without the burden of budgetary constraints.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Elastic Security ends the “endpoint tax” to deliver world-class XDR protection without per-endpoint fees
Elastic (NYSE: ESTC), the Search AI Company, today announced it is eliminating per-endpoint pricing for Elastic Security XDR, the platform rated at 100% protection by AV-Comparatives in its 2025 Business Security evaluation. By ending the “endpoint tax”, the agentic security operations platform is enabling organizations to achieve world-class protection across their environments while also helping them achieve full endpoint coverage, all while reducing total cost of ownership by up to 70% compared to other platforms.
Per-endpoint pricing discourages teams from fully defending all systems by forcing them to decide which assets are worth protecting and which are not. In an era where AI enables attacks to move at machine speed, leaving parts of an environment unprotected is a risk organizations can no longer afford to take. By removing per-endpoint pricing entirely, Elastic Security enables full ecosystem protection and visibility across every asset without incremental costs.
“Organizations continue to face growing attack complexity, fragmented toolsets, and increasing operational overhead,” said Jan Brilke, CEO at AV-Comparatives . “At the same time, completeness and efficacy of cybersecurity offerings and their ease-of-use can influence how broadly protections are deployed, potentially creating visibility gaps. A high score in our Business Security Test and Endpoint Prevention and Response Reports indicates that it is possible to achieve high levels of efficacy while simplifying coverage and reducing these trade-offs.”
"How do I sleep at night?” said Jack Simpson, security operations lead at Thought Machine . “We ran an incident simulation to test the proactive capabilities of Elastic Defend—a critical component in securing our organization. We created reverse shells in various formats to see how Elastic would perform when our analysts weren't watching. It was fantastic at triggering, defending, and categorizing the attacks. I sleep well knowing Elastic Defend is protecting our organization.”
Elastic Security XDR is built into the Elastic Security open, agentic SOC platform, giving teams unified detection, investigation, and response across their full environment without per-device charges or a separate cost model to manage, and without manually stitching together data from multiple tools. Elastic is also expanding its focus beyond prevention and deep endpoint visibility into Digital Forensics and Incident Response (DFIR) to bring an end to these compromises and help teams move from detection to investigation faster while critical evidence is still available.
“Organizations shouldn’t have to decide which systems are worth protecting, and with AI drastically evolving the threat landscape, they can’t afford to,” said Mike Nichols, general manager of Security at Elastic . “Per-endpoint pricing turns coverage into a budget decision. We don’t believe in that at Elastic. We’ve built the highest-rated XDR in the industry and are making it available without that tax, so security teams don’t have to choose between full coverage of world-class protection and manageable costs.”
Availability
Elastic Security XDR is available now as part of Elastic Security. Sign up for a free trial here .
Additional Materials
About Elastic
Elastic (NYSE: ESTC), the Search AI Company, integrates its deep expertise in search technology with artificial intelligence to help everyone transform all of their data into answers, actions, and outcomes. Elastic's Search AI Platform — the foundation for its search, observability, and security solutions — is used by thousands of companies, including more than 50% of the Fortune 500. Learn more at elastic.co .
Elastic and associated marks are trademarks or registered trademarks of elasticsearch B.V. and its subsidiaries. All other company and product names may be trademarks of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260323362105/en/
Media Contact
Elastic PR
PR-team@elastic.co
FAQ**
How does Elastic N.V. ESTC plan to leverage the elimination of per-endpoint pricing to enhance its competitive advantage in the cybersecurity market?
What specific measures does Elastic N.V. ESTC employ to ensure that organizations experience true cost savings while adopting its Security XDR without the endpoint tax?
In what ways does Elastic N.V. ESTC's unified detection and response capabilities position the company to address the evolving complexities of cyber threats faced by businesses today?
How does the high rating from AV-Comparatives impact customer perceptions of Elastic N.V. ESTC’s Security XDR, and what additional benefits can users expect from it in the long term?
**MWN-AI FAQ is based on asking OpenAI questions about Elastic N.V. (NYSE: ESTC).
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