Entravision Announces New Leaders for its US Media Business
MWN-AI** Summary
Entravision, a prominent media and advertising technology company focused on serving Latino audiences, has announced key promotions within its US Media leadership team as part of a strategic move to enhance customer service, sales, and operational efficiency. The three prominent individuals stepping into leadership roles are Maria Martinez-Guzman as President of Entravision Media, Eduardo Maytorena as President of Entravision Audio, and Winter Horton as Chief Revenue Officer. All three will report directly to CEO Michael Christenson, who emphasized the alignment of leadership efforts with core business objectives: serving Latino audiences and advertisers, driving sales, and modernizing operations.
Maria Martinez-Guzman brings extensive experience, including a significant tenure at Univision, where she advanced to EVP of News. In her new role, she will oversee television and digital video programming and sales, driven by a passion for storytelling and viewer engagement. Eduardo Maytorena, previously a Senior VP in Entravision's Los Angeles market, aims to innovate the audio landscape for Latino audiences by enhancing the radio and digital audio programming offerings.
Winter Horton, who has consulted with Entravision for over a year, will guide combined market sales and support operations, drawing on his prior leadership roles in established media companies. Additionally, Entravision has announced other structural changes, including Mark Boelke as COO/CFO and Jeff DeMartino as Chief Legal Officer.
Entravision continues to establish itself as a key player in the media landscape, boasting the largest affiliate group for Univision and UniMás networks, with shares traded under the ticker EVC on the NYSE. The leadership adjustments signify a robust commitment to growth and audience engagement in an evolving media environment.
MWN-AI** Analysis
Entravision's recent leadership changes signal a strategic pivot aimed at bolstering its market position within the Latino media and advertising landscape. The promotions of Maria Martinez-Guzman, Eduardo Maytorena, and Winter Horton reflect the company's commitment to enhancing its service offering in television, radio, and digital audio.
From an investment perspective, Entravision (NYSE: EVC) appears poised for growth. Under the leadership of Martinez-Guzman, who brings extensive industry experience and insights from Univision, the company's focus on video as a storytelling medium may attract a broader audience, leveraging the rising demand for video content amid changing consumer preferences. This could lead to increased ad revenue as brands seek to connect with Latino audiences through engaging content.
Maytorena's emphasis on transforming Entravision Audio into a more integrated platform responds to the growing trend of digital audio consumption. As audio remains a vital channel for engaging Latino audiences, his innovative approach could maximize advertising opportunities and strengthen Entravision's competitive edge in a sector dominated by major players.
Horton's role in refining sales operations underscores the importance of a client-centric approach in driving revenue growth. His experience across various media companies could bring fresh perspectives and operational efficiencies, essential for navigating an increasingly complex advertising landscape.
With fresh leadership and a revived focus on aligning with audience needs, Entravision's stock could become an attractive option for investors seeking exposure to the growing Latino market. It is critical, however, to monitor how these leadership changes translate into tangible results in terms of revenue growth and market share.
Investors should keep a close eye on Entravision’s quarterly performances to assess the effectiveness of these leadership transitions and their impact on long-term profitability. In summary, consider adding EVC stock to your portfolio if you believe in the future growth of Latino-focused media and advertising.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Promotions Focus on Customers, Sales and Operations
Entravision, a global media and advertising technology company, announced three promotions in its US Media leadership team:
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260305942087/en/
Eduardo Maytorena, President of Entravision Audio
- Maria Martinez-Guzman to President of Entravision Media;
- Eduardo Maytorena to President of Entravision Audio; and
- Winter Horton to Chief Revenue Officer
Martinez-Guzman, Maytorena and Horton will report directly to Chief Executive Officer Michael Christenson.
“These promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations,” said Christenson. “Maria, Eduardo and Winter are experienced leaders who will deliver on audience, client and revenue growth.”
Martinez-Guzman will lead television and digital video programming, local sales for television-only markets, and national sales. She started her career in Entravision’s McAllen office, and rejoins Entravision after a 20-year career at Univision, where she served as EVP of News. “I am honored and excited to step into this role,” said Martinez-Guzman. “Video has always been at the heart of my career. It’s how we inform, tell stories, and build trust. I look forward to working with our talented team to position Entravision as a leader in broadcast and streaming video.”
Maytorena will oversee radio and digital audio programming, local sales for radio-only markets, and network and national sales. He is formerly a Senior Vice President in Entravision's Los Angeles market. “I’m energized to take this role,” said Maytorena. “Entravision has built one of the most influential platforms for Latino audiences, and I’m proud to help lead its next phase of growth. We will change the audio game and transform it into a more integrated, dynamic platform. My goal is to position Entravision Audio as the most forward-thinking Latino audio platform, driving growth across our markets.”
Horton will lead sales for Entravision’s combined markets and sales operations & support for all markets. He most recently served as Entravision’s Senior Advisor to the CEO, guiding the development of Entravision’s new media model. Horton previously served as Chief Operating Officer at various media companies, including Liberman Broadcasting (the predecessor of Estrella Media and operator of the TelevisaUnivision affiliate in Puerto Rico) and Meruelo Media.
“I’m thrilled to step into this role and collaborate with an exceptional team as we bring the full strength of our media platforms to market,” said Horton. “Leveraging our deep resources and unrivaled connection to our audiences, I am excited to sharpen our client focus and deploy innovative sales operations that will drive significant, accelerated, and more measurable growth than ever before.”
In addition to these roles, other changes include:
- Mark Boelke will serve as Chief Operating Officer in addition to Chief Financial Officer
- Jeff DeMartino has been promoted from General Counsel to Chief Legal Officer. He will lead the company’s partnerships and have additional operational responsibilities.
- Jessica Martinez will serve as EVP of Digital Products & Operations
- LeaAnna Hernandez will serve as EVP of AI Strategy
- Fred Roggin will serve as President of Entravision Digital
About Entravision
Entravision (NYSE: EVC) is a media and advertising technology company. In the U.S., we provide video, audio and digital marketing services to local and national advertisers through a portfolio of television and radio stations and digital advertising services that target Latino audiences. Our advertising technology business provides programmatic advertising technology and services to advertisers and app developers on a global basis. Entravision is the largest affiliate group of the Univision and UniMás television networks. Shares of Entravision Class A Common Stock trade on the NYSE under the ticker: EVC. Learn more about us at entravision.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20260305942087/en/
Entravision Contact:
Karina Cerda, EVP of Marketing
kcerda@entravision.com
FAQ**
How do the recent promotions at Entravision Communications Corporation EVC align with their strategy to enhance service to the Latino audience and advertisers?
2. What specific growth metrics does Entravision Communications Corporation EVC anticipate from the new leadership roles established in the recent promotions?
3. In what ways does Entravision Communications Corporation EVC plan to modernize its operations under the leadership of the newly promoted executives?
4. How will the experiences of Maria Martinez-Guzman and Eduardo Maytorena contribute to Entravision Communications Corporation EVC's goals in video and audio programming?
**MWN-AI FAQ is based on asking OpenAI questions about Entravision Communications Corporation (NYSE: EVC).
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