Floor & Decor Opens Second New York City Store, Marking First Staten Island Location
MWN-AI** Summary
Floor & Decor, a leading retailer in hard-surface flooring, has officially opened its second New York City location, marking its first store on Staten Island. The new warehouse store and design center, located at 98 Richmond Hill Road, aims to provide an extensive in-stock selection of flooring options, including tile, wood, laminate, vinyl, and natural stone. This opening follows the launch of their flagship store in Brooklyn earlier in 2024.
The Staten Island location is staffed by approximately 40 employees, led by Chief Executive Merchant Arsenio (AJ) MacKay. According to MacKay, the store embodies the company’s long-standing mission to make quality flooring accessible to customers across all boroughs. To celebrate this milestone, a ribbon-cutting ceremony is scheduled for February 26, 2026, in collaboration with the Staten Island Chamber of Commerce.
Additionally, the company is planning a Grand Opening Celebration on March 21, 2026, featuring a $10,000 giveaway to engage local professionals, homeowners, and community members. During this event, attendees can enjoy lunch, meet the PRO Services Team, explore the new store, and enter a sweepstakes for a $5,000 floor makeover.
Following the grand opening, Floor & Decor will host a family-friendly Super Saturday event on February 28, 2026. This event will include activities with local businesses and a chance for participants to win up to $100,000 in the “Crack the Code” game, requiring attendees to submit a five-digit code.
With over 270 stores nationwide, Floor & Decor continues to expand its footprint and commitment to quality flooring and customer satisfaction across the United States.
MWN-AI** Analysis
With the grand opening of Floor & Decor's new Staten Island location, investors and analysts should closely monitor how this strategic expansion aligns with the company's growth trajectory in the high-demand flooring market. The Staten Island store, which follows the success of its Brooklyn flagship, signals Floor & Decor's commitment to increasing its footprint in metropolitan regions, thereby capitalizing on urban renewal and housing market trends.
The company has built a robust portfolio of over 270 warehouse-format stores across the U.S., indicating operational scalability and a well-established supply chain. The Staten Island store's launch is timely, coinciding with increasing home improvement activities fueled by a robust post-pandemic recovery in the housing sector. Investors should note that Staten Island's demographic profile, characterized by a mix of homeowners and professionals, presents a lucrative market opportunity for Floor & Decor to enhance its sales through both retail and contractor channels.
Key promotional activities, such as the grand opening giveaways and community engagement events, not only drive foot traffic but also foster customer loyalty. The $5,000 Floor Makeover Sweepstakes and the Crack the Code game will likely generate buzz and encourage community participation, which is crucial for establishing brand presence and long-term customer relationships.
However, while the expansion presents growth potential, one must also consider potential challenges such as increased competition in the flooring sector and supply chain constraints that could affect inventory management. Therefore, investors should adopt a cautious optimism approach. Monitoring sales data from the new location will be essential to assess its impact on overall revenue and the broader implications for Floor & Decor's stock performance. Keeping an eye on consumer trends and competitive moves will also be prudent as the company continues to expand into new markets.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
—The leading high-growth retailer specializing in hard-surface flooring opened its flagship store in Brooklyn in 2024, now bringing its expansive in-stock selection and warehouse-format shopping experience to Staten Island—
Floor & Decor (NYSE: FND), the leading high-growth retailer specializing in hard-surface flooring for homeowners and professionals, today announced the grand opening of its newest warehouse store and design center in Staten Island, New York, located at 98 Richmond Hill Road.
The Staten Island store opens with a team of approximately 40 associates and is led by Arsenio (AJ) MacKay, the store’s Chief Executive Merchant.
Floor & Decor operates more than 270 warehouse-format stores and design studios nationwide, offering a wide assortment of in-stock hard-surface flooring, including tile, wood, laminate, vinyl, and natural stone, along with decorative accessories, wall tile, installation materials, and related categories, all at everyday low prices. The company opened its flagship Brooklyn location—its first New York City store—in 2024.
“Bringing Floor & Decor to Staten Island is an exciting milestone for our team,” said MacKay. “For more than 25 years, we’ve focused on making quality flooring and tile accessible to everyone, and we’re proud to extend that commitment to a new borough today. We look forward to serving our new customers and helping bring their ideas to life.”
Ribbon Cutting Ceremony
To celebrate the grand opening, Floor & Decor will host a Ribbon Cutting Ceremony on Thursday, February 26, 2026, at 10:00 a.m. ET, in partnership with the Staten Island Chamber of Commerce.
Community Grand Opening Celebration Featuring a $10,000 Giveaway
Floor & Decor supports both professionals and homeowners with an expansive selection of flooring and home improvement products—along with dedicated PRO Services and a PRO Premier Rewards Program for those in the trade.
Local PROs, homeowners, and community members are invited to attend a Grand Opening Celebration on Saturday, March 21, 2026, from 11:00 a.m.–2:00 p.m. ET. Guests can enjoy lunch, connect with the on-site PRO Services Team, explore the new store, and enter for a chance to win part of a $10,000 giveaway.
“Supporting our community is a top priority,” MacKay added. “Their success is our success.”
$5,000 Floor Makeover Sweepstakes
As part of the Staten Island grand opening celebration, Floor & Decor will give away a $5,000 Floor Makeover. Customers can enter to win now through April 25, 2026, by registering at www.floormakeoverstatenisland.com .
Super Saturday Celebration & Crack the Code
The Staten Island store will also host a family-friendly Super Saturday event on Saturday, February 28, 2026, beginning at 10:00 a.m. ET. The event will feature local businesses including The Sweet Life Bakeshop and Grapevine Garden & Florist. During Super Saturday, customers can participate in Floor & Decor’s Crack the Code game*, where participants will have a chance to win up to $100,000 by correctly entering a five-digit code.
Store Facts & Features
- Location: 98 Richmond Hill Rd, Staten Island, NY 10314
- Store Hours: Monday–Friday 7 a.m.–8 p.m.; Saturday 8 a.m.–7 p.m.; Sunday 10 a.m.–6 p.m. ET
- Phone Number: (347) 773-2551
For more information, visit www.flooranddecor.com or follow Floor & Decor on Instagram at www.instagram.com/flooranddecor .
About Floor & Decor Holdings, Inc.
Floor & Decor is a multi-channel specialty retailer of hard surface flooring and related accessories and a commercial flooring distributor. At the end of fiscal 2025, the Company operated 270 warehouse-format stores and five design studios across 39 states. The Company offers a broad in-stock assortment of laminate and vinyl, tile, wood, and natural stone flooring, installation materials, decorative accessories, and adjacent categories at everyday low prices. Founded in 2000, Floor & Decor is headquartered in Atlanta, Georgia.
*Must be at least 18 years old to enter the $5,000 Floor Makeover and Crack the Code.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260226337231/en/
MEDIA CONTACT: Kristen Myers
Agean Public Relations
kristen.myers@ageanpr.com
732-947-1366
FAQ**
How does the expansion of Floor & Decor Holdings Inc. FND into Staten Island align with its overall growth strategy in high-density metropolitan areas?
What impact is the new Staten Island store anticipated to have on the market share of Floor & Decor Holdings Inc. FND in the northeastern United States?
Following the flagship store opening in Brooklyn, what metrics will Floor & Decor Holdings Inc. FND use to evaluate the success of its Staten Island location?
How does Floor & Decor Holdings Inc. FND plan to enhance its PRO Services and rewards program in Staten Island compared to its existing locations?
**MWN-AI FAQ is based on asking OpenAI questions about Floor & Decor Holdings Inc. (NYSE: FND).
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