Gen Z Is Threatening The Alcohol Industry

2026-03-05 13:02:30 ET

Imagine for a moment a scenario where a billion-dollar market realizes its future consumers will no longer buy their product. This might be happening with the alcohol industry. Generation Z is drinking less and less each day, and sometimes, they don’t even start. I’m a millennial who has this trait of Gen Z, since I don’t drink any alcohol at all, not socially, not anything. I might taste something here and there, but nothing more than a sip....

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