Genpact Named a Brand to Watch in the IT Services Space by Brand Finance
MWN-AI** Summary
Genpact, a leading provider of advanced technology solutions, has been recognized as a prominent brand to watch in the IT services sector by Brand Finance in its 2026 IT Services 25 report. With a remarkable 16% increase in brand value, reaching USD 1.5 billion, Genpact has advanced in the rankings from 19th to 18th place. This notable growth is largely attributed to its strategic pivot towards a technology-first model focused on agentic artificial intelligence and advanced technological solutions, supported by the GenpactNext growth model.
The company's recent global rebranding initiative, launched in the fall of 2025 under the tagline “On It,” has played a significant role in enhancing its market presence. This rebranding effort showcases Genpact's commitment to delivering exponential value to both clients and employees. David Haigh, CEO of Brand Finance, emphasized that Genpact's evolving brand identity and its clearer narrative around AI and advanced technologies contribute to its enhanced visibility and status as a reliable partner for organizations navigating the accelerating adoption of innovative technologies.
As one of only four IT services companies achieving double-digit growth in brand value this year, Genpact’s increased recognition underscores the importance of IT services in driving enterprise transformation. Caitlin Blewett, Chief Marketing Officer at Genpact, highlighted that the significant growth in brand value reflects the success of their rebranding strategy, which involves new messaging, a unique visual identity centered on AI, and a refreshed digital presence.
Overall, the Brand Finance report reinforces Genpact's position as a forward-thinking leader in the IT services space, poised to continue its growth trajectory amidst the evolving technological landscape.
MWN-AI** Analysis
Genpact (NYSE: G), recently recognized by Brand Finance as a "Brand to Watch" in the IT Services sector, presents an intriguing investment opportunity following its impressive 16% growth in brand value to USD 1.5 billion. This elevation to the 18th position overall in the industry highlights the company’s successful transition into a technology-centric organization, capitalizing on the growing demand for AI and advanced technology solutions.
The firm’s pivot towards digital transformation through its GenpactNext growth model has strategically positioned it as a leader in the evolving market landscape. This is particularly relevant as companies globally accelerate the adoption of agentic technologies. Genpact’s proactive rebranding initiative underscores its commitment to delivering value, resonating well with both clients and stakeholders.
From an investment standpoint, Genpact's performance reflects a strong market momentum, backed by significant improvements in branding strategies and service offerings. The fact that Genpact stands out as one of only four IT services firms to attain double-digit brand value growth suggests robust operational and financial health. Investors should consider the long-term prospects driven by Genpact's focus on AI and transformative solutions, likely to attract clients seeking innovative approaches to business challenges.
As the IT services market continues to grow, driven by enterprise transformations, Genpact is well-positioned to leverage its brand strength for additional market share. Investors may want to watch for further developments in Genpact's strategic initiatives and the impact of its new branding on financial performance. Given the solid underlying fundamentals and positive market sentiment, Genpact could be worthy of consideration for a growth-focused portfolio in the IT services industry.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Brand Finance cites Genpact's double-digit brand value growth in its latest IT services rankings
NEW YORK, Jan. 21, 2026 /PRNewswire/ -- Genpact (NYSE: G), an agentic and advanced technology solutions company, has been ranked as one of the world's most valuable and strongest IT services brands in the 2026 Brand Finance IT Services 25 report. Genpact has emerged as a 'brand to watch' in the ranking, following a 16% increase in brand value to USD 1.5 billion, which pushed the brand up one rank to 18th overall. To view the Brand Finance IT Services 25 report, click here.
According to the report, Genpact's rise in this year's ranking is the result of its strategic pivot to a technology-first, agentic AI and advanced technology solutions business. The shift has been supported by the company's GenpactNext growth model and strategic framework, along with a global rebrand launched in the fall of 2025. The rebrand was anchored by the tag line "On It," a powerful articulation of the exponential value Genpact creates for clients and employees.
"Genpact's brand value reflects the momentum behind its evolving brand as the company sharpens how it shows up in the market around AI and advanced technologies," said David Haigh, CEO, Brand Finance. "The refreshed identity and clearer story are helping Genpact stand out with clients and strengthen its position as a trusted partner at a time when organizations are accelerating adoption of advanced and agentic technologies."
Brand Finance's annual ranking evaluates the world's leading IT services brands using an ISO-compliant brand valuation methodology based on a standardized royalty-relief model and peer benchmarking across the sector.
"Genpact is one of only four IT services companies to deliver double-digit brand value growth in this year's Brand Finance report," said Caitlin Blewett, Chief Marketing Officer, Genpact. "The significant brand value growth reflects the impact of our global rebrand in support of our pivot to agentic and advanced technology solutions. The rebrand comprised of new messaging, a first-of-its-kind visual identity with AI at the core, a new digital presence and the launch of our 'on it' brand essence, an active expression of Genpact's story."
The 2026 Brand Finance report highlights the continued growth for companies across the sector, underscoring the increasing importance of IT services in enterprise transformation.
To learn more about Genpact, click here.
About Genpact
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world's leading enterprises.
Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.
MEDIA CONTACT:
Keith Gordon
Genpact Media Relations
+1-917-204-9952
keith.gordon@genpact.com
SOURCE Genpact
FAQ**
How has Genpact Limited G's strategic pivot to a technology-first approach contributed to its ranking as a "brand to watch" in the IT services space, according to Brand Finance?
What specific initiatives within the GenpactNext growth model have led to the reported 16% increase in Genpact Limited G's brand value to USD 1.5 billion?
In what ways has the recent global rebrand, including the tag line "On It," reshaped the market perception of Genpact Limited G among clients and industry peers?
As one of only four IT services companies to achieve double-digit brand value growth, what future strategies does Genpact Limited G plan to implement to maintain this momentum in the competitive IT services market?
**MWN-AI FAQ is based on asking OpenAI questions about Genpact Limited (NYSE: G).
NASDAQ: G
G Trading
-1.67% G/L:
$38.36 Last:
892,038 Volume:
$38.48 Open:
