Midday Crypto News Roundup - July 15, 2025

2025-07-16 12:16:10 ET

DENVER, Colo., Jul 16, 2025 ( 247marketnews.com )- Investor interest into blockchain, Ethereum, and tokenomics-driven business models continues to grow. Here’s your high-level snapshot of who’s moving and why: Effective tomorrow, SRM Entertainment (NASDAQ:SRM) will begin trading as “TRON” , reflecting its pivot toward a TRON (TRX) treasury strategy . The rebranding signals another traditional company integrating Web3 ecosystems and tokenized finance into its long-term growth vision Full Alliance Group (OTC:FAGI) , through its majority-owned subsidiary Qubitera Holdings , officially unveiled the YAHBEE SHOPPING NETWORK , a Web3 Twist on home and decentralized affiliate shopping experience built on the Quant Blockchain . With multi-tiered affiliate earnings, fiat + meme token payouts, and built-in NFT utility, YAHBEE aims to merge influencer marketing with the creator economy. Sellers can assign custom commissions, run referral competitions, and share in platform profits. Key Features include Dual fiat & meme token payouts, Creator-controlled commissions, Engagement & referral token rewards, NFT utility to boost network status, On-chain transparency for all sales, as well as Leaderboards and profit-sharing for users. GameSquare (NASDAQ:GAME) is set to host its anticipated conference call today at 12:00 p.m. ET to unpack its $100M Ethereum treasury strategy . The call will include CEO Justin Kenna , Ryan Zurrer (Dialectic AG), and Rhydon Lee (Goff Capital). Join here : GameSquare Ethereum Strategy Call “We believe our relationship with Dialectic and new treasury management program deserves to be evaluated not just as a balance sheet investment, but as a yield-generating business vertical with real cash flow.” — Justin Kenna, CEO Bit Digital’s (NASDAQ:BTBT) HPC subsidiary, WhiteFiber, filed for an IPO under ticker WYFI , with B. Riley Securities and Needham & Company as joint bookrunners. The S-1 filing sets the stage for WhiteFiber’s entry into the Nasdaq Capital Market, reflecting strong momentum in blockchain infrastructure plays. BTCS (NASDAQ:BTCS) was added to the Russell Microcap Index , boosting visibility and validation for its Ethereum-centric strategy . “This third-party validation will help us broaden our reach…as the world’s oldest public blockchain company that’s been laser-focused on Ethereum infrastructure for nearly five years.” — Charles Allen, CEO BTCS’s vertically-integrated model includes staking, block building, and a DeFi/TradFi revenue flywheel, all wrapped around its ETH treasury. Sharplink Gaming (NASDAQ:SBET) continues to rally, after confirming that it completed its purchase of 10,000 ETH from the Ethereum Foundation at $2,572.37 per token , totaling $25.7 million . The move brings Ethereum deeper into Sharplink’s digital gaming business and aligns with the rising trend of treasury diversification into crypto . 24/7 Market News is paid by Full Alliance Group to publish company press releases and editorials.

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Midday Crypto News Roundup – July 15, 2025