Surprise! America Has Chosen Its Favorite Auto Brand -- and It's Not Ford, General Motors, or Tesla!
2026-03-07 08:26:00 ET
Aside from a home, the largest purchase the typical American will make is a new vehicle. As reported by Kelley Blue Book, the average new-car buyer paid a whopping $49,191 in January 2026, down a little over 2% from an all-time high of more than $50,000 per transaction in December. Meanwhile, it's become virtually impossible to find a new vehicle with a price tag of less than $20,000.
With new vehicle prices rising at every turn, consumers are expecting meaningful value and dependability from their investment. This means that having a historic or household name, such as Ford Motor Company (NYSE: F) , General Motors (NYSE: GM) , or Tesla (NASDAQ: TSLA) , isn't enough, by itself, to incentivize loyalty among car buyers.
Ford's F-Series trucks have been America's top-selling vehicle for 44 consecutive years. Image source: Ford Motor Company.
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