Garmin unveils 360-degree sonar with revolutionary Spy Pole
MWN-AI** Summary
Garmin International, Inc. has launched a groundbreaking 360-degree sonar system designed for anglers, featuring the innovative GT360UHD transducer coupled with the motorized Spy™ Pole. This state-of-the-art solution provides a comprehensive view of fish and underwater structures in 2D and 3D formats. The system’s 360-degree imaging dramatically enhances situational awareness, enabling users to fish more effectively in previously hard-to-reach areas.
The Spy Pole represents a significant advancement in sonar technology, offering motorized control independent of the trolling motor. Anglers can efficiently steer the LiveScope transducer, allowing for customizable scanning options—AUTO, MANUAL, or CONTINUOUS—directly from compatible Garmin chartplotters. This capability is bolstered by True Motion technology, which maintains accurate positioning while moving across various underwater terrains.
Garmin’s new sonar system also comes equipped with features such as OneVü™ for high-definition imagery and the ability to scan and store sonar data across an expansive area the size of a football field. Additionally, the Spy Pole supports seamless control via a wireless foot pedal or a gesture remote, providing anglers with flexibility in their fishing tactics.
Retail prices for the GT360UHD transducer and Spy Pole start at $2,999.98 for the 42-inch version and $3,199.98 for the 49-inch version. With an upcoming debut at the 2026 Bassmaster Classic from March 13-15, this advanced technology is set to transform fishing practices, helping anglers connect with underwater life more easily than ever before.
Garmin's commitment to innovation in marine electronics continues to earn recognition, including their distinction as Manufacturer of the Year by the National Marine Electronics Association for eleven consecutive years.
MWN-AI** Analysis
Garmin's unveiling of its innovative 360-degree sonar system with the integrated Spy Pole is poised to significantly disrupt the fishing electronics market and enhance its dominance in the marine industry. This breakthrough technology represents not only an enhancement for avid anglers but a potential growth catalyst for Garmin (NYSE: GRMN) as a whole.
From a market perspective, the introduction of the GT360UHD transducer and the Spy Pole enhances the user experience by providing comprehensive 2D and 3D views of underwater environments, allowing anglers to observe fish and structures effortlessly. The convenience of independent control from the trolling motor further streamlines operations, catering to both recreational and professional fishers. With products priced around $3,200 for bundled offerings, Garmin has positioned these innovations at a premium, appealing to serious anglers willing to invest in high-quality technology.
Investors should note the competitive edge this technology provides in a market that's increasingly focusing on user-friendly and advanced fishing tools. Garmin has a strong brand reputation bolstered by its track record for innovative solutions, as evidenced by its repeated recognition as Manufacturer of the Year by the National Marine Electronics Association. This consistency underscores consumer trust, which may translate into sustained sales growth.
However, potential risks include emerging competition from other marine electronics manufacturers introducing similar technologies, which could affect Garmin's market share. Investors should monitor trends in consumer preferences for fishing equipment, particularly the shift towards smart technology integration.
In conclusion, Garmin's latest offerings present a compelling case for potential revenue growth. Those considering investments should weigh Garmin's current market positioning against evolving competitive dynamics, while keeping an eye on consumer adoption of its new technologies.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
New GT360UHD transducer and first-of-its-kind Spy Pole help anglers see underwater like never before
OLATHE, Kan., March 10, 2026 /PRNewswire/ -- Garmin (NYSE: GRMN), the world's largest1 and most innovative marine electronics manufacturer, today announced a new 360-degree scanning sonar that lets anglers see a birds-eye view of fish and structure in every direction around the boat in 2D and 3D views—then fish that area without having to constantly rescan. This advanced sonar system includes the game-changing motorized Spy™ Pole and unlocks new underwater perspectives with unmatched integration and control.
"Garmin's new 360 sonar solution will revolutionize how anglers fish once again. The added situational awareness of 360-degree imaging – coupled with the increased precision and convenience of the Spy Pole – makes it easier than ever to search for and target fish. Layer in LiveScope™ live sonar and you have an enhanced sonar system that's second-to-none."
–Susan Lyman, Garmin Vice President of Consumer Sales and Marketing
See underwater imagery in every direction with 360-degree sonar
- Unlock the toughest underwater hiding spots with OneVü™ sonar – crisp, clear 360-degree imagery of what's below the boat in 2D and 3D views – with the GT360UHD transducer mounted to Spy Pole.
- Built-in True Motion technology seamlessly integrates with GPS to maintain the sonar's true position so anglers can move around structure without losing track of where the fish are.
- Scan and store up to a football-field size of sonar imagery with a continuously updated buffer.
- Customize the color, dial in the settings and engage auto, manual or constant scans with on-screen chartplotter controls on compatible Garmin chartplotters.
- Add LiveScope live sonar to unlock an all-new 3D view on a single display, as well as a beam overlay to see where LiveScope is pointed in 2D mode.
- Thanks to Spy Pole, anglers can take full command of their 360-degree sonar—completely independent of the trolling motor.
- Wirelessly execute smooth, fast and quiet control with Spy Pole's included low-profile wireless foot control, rod-mountable gesture remote or through a dedicated control bar on a compatible Garmin chartplotter.
- The GT360UHD transducer comes bundled with a 42" Spy Pole or a 49" Spy Pole for a suggested retail price of $2,999.98 and $3,199.98 respectively.
Motorized live sonar control
- With Spy Pole, anglers can steer a LiveScope transducer with unmatched accuracy and initiate scans with ease; lock LiveScope sonar on any point with SpyLock™ technology or automatically sweep back and forth to find fish in SpyScan™ mode.
- Securely route transducer cables through the pole shaft for ultimate cable protection.
- Easily mount and dismount Spy Pole from a Force® or Force Pro trolling motor or gunnel mount (sold separately) with the quick-release system.
- Synchronize the speed and direction of a Force Pro trolling motor and control the Spy Pole from the foot pedal of the trolling motor through SpyLink™ technology—and maintain control even when the trolling motor is in anchor lock.
- Spy Pole is available with a 42" or 49" length for a suggested retail price of $1,999.99 and $2,199.99 respectively, and works with any LiveScope transducer.
"Since the introduction of LiveScope, anglers have been dreaming of a way to control their LiveScope independently of their trolling motor. With Spy Pole, that's now possible, and you can even control your LiveScope while in anchor lock – that's a true game changer for the way I fish."
–Justin Hamner, Garmin Pro Angler and 2024 Bassmaster Classic Champion
Garmin's new 360-degree sonar solution with Spy Pole will debut in the Garmin booth (#9204) at the 2026 Bassmaster Classic, held March 13-15 on the Tennessee River in Knoxville, Tenn. Both will be available to purchase on garmin.com starting March 13. To learn more, visit garmin.com/marine.
Engineered on the inside for life on the outside, Garmin products have revolutionized life for anglers, sailors, mariners and boat enthusiasts everywhere. Committed to developing the most innovative, highest quality, and easiest to use marine electronics the industry has ever known, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. For the 11th consecutive year, Garmin was named the Manufacturer of the Year by the National Marine Electronics Association (NMEA). For more information, visit the Garmin Newsroom, email our media team, connect with @garminfishhunt on social, or follow the Garmin blog.
1Based on 2024 sales.
About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin and Force are registered trademarks and Spy, LiveScope, OneVü, SpyLock, SpyScan and SpyLink are trademarks of Garmin Ltd. or its subsidiaries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 27, 2025, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). Copies of such Form 10-K are available at https://www.garmin.com/en-US/investors/sec/. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made, and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
MEDIA CONTACT:
Carly Hysell
913-397-8200
media.relations@garmin.com
SOURCE Garmin International, Inc.
FAQ**
How does the integration of the Spy™ Pole enhance the functionality of the GT360UHD transducer and contribute to Garmin Ltd. (Switzerland) GRMN's competitive advantage in the market for advanced marine electronics?
What feedback have professional anglers, like Justin Hamner, provided about the new 360-degree sonar system and how might it influence Garmin Ltd. (Switzerland) GRMN's future product development strategies?
In light of the revolutionary capabilities of the Spy Pole and GT360UHD sonar, what marketing strategies will Garmin Ltd. (Switzerland) GRMN implement to capture the interest of both recreational and professional anglers?
Considering the price points of the new sonar packages, how does Garmin Ltd. (Switzerland) GRMN justify these costs to potential customers while emphasizing the value of its innovative marine products?
**MWN-AI FAQ is based on asking OpenAI questions about Garmin Ltd. (Switzerland) (NYSE: GRMN).
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