GitLab Expands Managed Service Provider Program to Meet Growing Demand for Agentic AI Across the Software Lifecycle
MWN-AI** Summary
GitLab Inc. has announced an expansion of its Managed Service Provider (MSP) Partner Program, designed to meet the increasing demand for agentic artificial intelligence (AI) throughout the software development lifecycle. This program enables MSP partners to provide a comprehensive managed service that leverages GitLab's intelligent orchestration platform for DevSecOps, accommodating various deployment environments while addressing critical needs such as local data sovereignty and compliance.
As enterprises strive to embrace AI to enhance their software processes, GitLab’s platform differentiates itself by automating not just coding but also planning, security checks, and compliance processes. The MSP program is particularly relevant in regions like EMEA, Latin America, and Asia-Pacific, where there is a strong demand for managed solutions meeting specific data residency requirements. MSP partners can deploy GitLab’s capabilities in diverse settings, including colocation facilities and customer premises, allowing for a tailored approach to client needs.
The program presents numerous benefits for participating MSPs, including enhanced revenue opportunities with additional margins, comprehensive support from GitLab, and not-for-resale licenses, which help partners build expertise. Additionally, GitLab offers training, marketing funds, and co-branding opportunities to bolster partner growth.
Industry leaders have expressed optimism about the expanded program’s potential. For instance, Matthew Hope from Adaptavist highlighted the program's role in expediting customer value, while Gil Oliveira from Adfinis emphasized its importance in ensuring clients maintain control over their data. Ian Steward, GitLab’s Chief Revenue Officer, further stressed the MSP program's alignment with their long-term growth strategies, reinforcing GitLab's commitment to strengthening partnerships and enhancing client innovation capabilities.
MWN-AI** Analysis
In light of GitLab's recent expansion of its Managed Service Provider (MSP) Partner Program, there are several pivotal market implications that investors and industry stakeholders should consider.
The introduction of this enhanced program positions GitLab as a strategic player in the burgeoning DevSecOps landscape, particularly as enterprises accelerate their adoption of AI throughout the software lifecycle. This shift is driven by a pressing need for more efficient compliance and data management solutions, especially in regions like EMEA, Latin America, and Asia-Pacific where data residency requirements are becoming increasingly stringent.
GitLab’s platform facilitates a comprehensive automation solution that spans planning, development, testing, and deployment, alleviating bottlenecks that often hinder productivity. This capability is expected to resonate well with enterprises seeking to streamline their operations while ensuring data sovereignty—a significant consideration for many companies today. The trend towards agentic AI integration makes GitLab's offerings particularly timely, as organizations aim to increase velocity in innovation.
For MSPs, the program not only enhances revenue avenues via improved margins and training support but also establishes a path for sustained growth through the provision of GitLab's intelligent orchestration tools. The premium fees retained by partners for deployment and consulting services underline the financial incentives associated with this partnership.
Investors should closely monitor GitLab's uptake within the MSP community and the subsequent market response, as this development could signal a broader movement towards integrated, AI-driven solutions in software lifecycle management. The scalable nature of GitLab’s enhanced offering offers considerable competitive advantages, potentially positioning the company for long-term growth within the evolving DevSecOps marketplace. Overall, GitLab presents an attractive opportunity for those looking to capitalize on the convergence of AI and software development.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
- Expanded program enables MSP partners to deliver GitLab's intelligent orchestration platform for DevSecOps as a fully managed service across flexible deployment environments
- Addresses growing enterprise demand for agentic AI across the entire software lifecycle that accelerates innovation velocity while helping customers meet local data sovereignty requirements
- Provides MSP partners with new revenue streams through enhanced margins, not-for-resale licenses, and dedicated GitLab support
All Remote - GitLab Inc., the intelligent orchestration platform for DevSecOps, today announced the launch of an expanded Managed Service Provider (MSP) Partner Program, enabling MSPs to deliver a single managed service spanning the entire software development lifecycle.
The program provides qualified MSPs with new revenue streams while meeting enterprise demand for agentic AI across the entire software lifecycle that customers can trust, and enables them to meet critical data sovereignty and compliance requirements.
Enterprises are under pressure to move faster with AI, but most AI tools only accelerate coding; the bottlenecks in planning, pipelines, security reviews, compliance checks, and handoffs between them remain. GitLab’s intelligent orchestration platform enables AI agents to automate work across the entire software lifecycle in a single, governed environment, giving MSP partners a differentiated managed service that accelerates innovation velocity at every step.
Demand for managed deployment options that meet local data residency requirements has been particularly strong in EMEA, Latin America, and Asia-Pacific. 1 Partners can uniquely deploy GitLab, including agentic AI capabilities, across MSP-owned data centers, colocation facilities, customer premises, or hyperscaler environments.
The program builds on the recent general availability of GitLab Duo Agent Platform, giving MSP partners a foundation to accelerate how their customers plan, develop, test, secure, and deploy software.
Program highlights include:
- Enhanced revenue opportunities for qualified MSPs : Standard GitLab partner margins plus an additional MSP premium on all transactions. Partners retain 100% of fees for deployment, migration, training, and consulting services.
- Priority support and escalation : Access to priority partner support channels and direct engagement with GitLab subject matter experts.
- Not-for-resale licenses : Licenses to build internal expertise and demonstrate GitLab capabilities to prospects.
- Training and professional development: Quarterly technical bootcamps covering platform capabilities, best practices, and troubleshooting.
- Marketing development funds and co-branding : Funds for customer acquisition, plus joint case studies and speaking opportunities at GitLab events.
For more information about the GitLab MSP Partner Program, please read the GitLab blog .
Supporting Quotes:
- “The GitLab MSP program strengthens our partnership with GitLab, enabling us to deliver certified, secure, and highly available GitLab services faster, driving immediate value to the end customer,” said Matthew Hope, global cloud practice lead at Adaptavist . “The MSP program reinforces our commitment to delivering aligned, tailored GitLab managed services and enables our customers to maximise their GitLab investment and realise the full benefits of the latest features, including GitLab Duo Agent Platform.”
- "As a partner dedicated to digital sovereignty, GitLab's enhanced MSP program allows us to further scale our 24/7 global services for clients with complex requirements,” said Gil Oliveira, chief commercial officer at Adfinis . “By combining our deep expertise in migration and consolidation with GitLab’s AI-native platform, we ensure our customers can innovate rapidly while maintaining full control over their data and infrastructure."
- "Our partnership with GitLab continues to strengthen our ability to meet evolving enterprise needs for AI-native DevSecOps capabilities," said Henri Hämäläinen, chief product officer and co-CEO at Eficode . "The expanded MSP program enables us to deliver GitLab's intelligent orchestration platform at scale, helping our customers innovate faster while maintaining data sovereignty and compliance."
- “GitLab is well-positioned to provide MSPs with a single managed service offering for the entire software development lifecycle. This program strengthens our commitment to the MSP channel and positions our partners to capture growing demand for agentic AI automation across the software development lifecycle," said Ian Steward, chief revenue officer at GitLab . "By enabling MSPs to deliver our complete platform as a managed service, we're creating a scalable path to market that benefits partners, customers, and GitLab's long-term growth strategy. We're looking forward to seeing all that our partners will accomplish under this program."
- "We're seeing strong demand from enterprises that want to adopt agentic AI across the software lifecycle, capabilities like GitLab Duo Agent Platform, while maintaining strict control over their data and compliance posture,” said Alex Picker, VP of Global Ecosystems at GitLab . “Our enhanced program addresses this challenge by enabling MSP partners to deliver GitLab's intelligent orchestration platform within whatever hosting environment helps them meet their customers' requirements."
About GitLab
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
1 Grand View Research, Inc., "Sovereign Cloud Market Analysis and Segment Forecast to 2033."
View source version on businesswire.com: https://www.businesswire.com/news/home/20260226466547/en/
Media Contact
Christina Weaver
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FAQ**
How does GitLab Inc. GTLB's expanded MSP Partner Program address the increasing demand for agentic AI in software development while ensuring compliance with local data sovereignty requirements?
What specific new revenue streams and enhanced margins can MSP partners expect from participating in GitLab Inc. GTLB's Managed Service Provider Partner Program?
Can you elaborate on how the GitLab Duo Agent Platform enhances the capabilities of MSP partners in delivering managed services within the GitLab ecosystem?
How does GitLab Inc. GTLB plan to support its MSP partners with training and marketing resources to effectively leverage the newly expanded program?
**MWN-AI FAQ is based on asking OpenAI questions about GitLab Inc. (NASDAQ: GTLB).
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