GXO announces partnership with Hunkemöller in the Netherlands
MWN-AI** Summary
GXO Logistics, Inc. (NYSE: GXO) recently announced a groundbreaking partnership with Hunkemöller, a leading lingerie brand in Europe, marking Hunkemöller’s first outsourced logistics operations in Europe. This strategic collaboration commenced on January 1, 2026, with GXO taking charge of Hunkemöller's logistics operations from its site in Almere, Netherlands. This initiative is designed to streamline and enhance Hunkemöller's omni-channel logistics approach, integrating both B2B and e-commerce operations under a technology-driven framework.
Willem Veekens, Managing Director for Northern Europe at GXO, emphasized the importance of this partnership in supporting Hunkemöller’s growth trajectory, stating that they are already witnessing significant efficiency gains. The Almere facility, which spans 32,000 square meters, boasts advanced technology features such as a shuttle storage and replenishment system, as well as robotic picking solutions aimed at optimizing productivity and inventory management.
Nick Gresham, CFO of Hunkemöller, highlighted the importance of this transition, noting that partnering with GXO allows the company to enhance its focus on product design and brand expansion while leveraging robust logistics capabilities to improve service delivery across Europe.
GXO’s expertise in logistics is evident as they service many prominent retailers, utilizing advanced technology to manage multi-temperature supply chains, omnichannel fulfillment, and other value-added services. This partnership not only strengthens GXO’s position in the European market but also aligns with their goal of delivering scalable logistics solutions that meet the needs of modern retailers.
Overall, this collaboration is set to enhance operational efficiency for Hunkemöller while positioning GXO as a preeminent logistics partner within the retail sector.
MWN-AI** Analysis
GXO Logistics' recent partnership with Hunkemöller heralds a significant shift in the operational strategies for leading retailers in Europe, especially in sectors characterized by high competition and fast-paced consumer demands. As GXO takes on Hunkemöller’s logistics operations in Almere, this collaboration presents several noteworthy implications for market observers and investors.
For investors, the logistics sector is poised for growth, driven by the accelerate adaptation of e-commerce and omni-channel fulfillment strategies. GXO's technological investments, particularly in advanced warehouse solutions like robotic picking and automated storage systems, indicate a commitment to efficiency and adaptability. These innovations are not just crucial for meeting current demand but also serve as a competitive edge in attracting new partnerships. As GXO amplifies its regional presence, it solidifies its position as a trusted partner for blue-chip companies needing scalable logistics solutions.
Hunkemöller’s decision to outsource its B2B logistics marks a critical pivot towards enhancing operational efficiency, allowing the brand to focus on core competencies like design and marketing. This strategic shift is expected to bolster Hunkemöller’s growth prospects, particularly as it leverages GXO’s expertise to provide a seamless consumer experience across channels. Investors should keep a close watch on how this partnership impacts both companies' financial performance in the coming quarters.
Overall, the market should view this partnership favorably, as it encapsulates broader industry trends towards outsourcing logistics to enhance efficiency and drive growth. Companies looking to streamline operations and improve consumer experiences will likely follow suit, reinforcing GXO’s potential for sustained earnings growth. As both GXO and Hunkemöller navigate this evolving landscape, stakeholders should remain vigilant for developments that could shape future investment decisions.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
First?time outsourced operations for Europe’s leading lingerie brand, delivering a streamlined, technology?driven, multi?channel logistics solution
ALMERE, The Netherlands, Feb. 25, 2026 (GLOBE NEWSWIRE) -- GXO Logistics, Inc. (NYSE: GXO), the world’s largest pure?play contract logistics provider, today announced the successful launch of its new partnership with Hunkemöller, one of Europe’s leading lingerie brands. GXO began managing Hunkemöller’s logistics operations in Almere as of January 1, 2026, marking the first time Hunkemöller has outsourced its B2B logistics operations.
“We are proud to partner with Hunkemöller on this important next step in their omni?channel growth journey,” said Willem Veekens, GXO’s Managing Director for Northern Europe. “By integrating B2B and e?commerce into one streamlined, technology?driven operation, we are already delivering meaningful efficiency gains while enhancing service levels for stores and consumers across Europe. This partnership strengthens our regional presence and demonstrates GXO’s ability to support leading retailers with scalable, future?ready logistics solutions.”
The 32,000-square-meter Almere site includes advanced capabilities such as a shuttle system for storage and replenishment and a shelf?to?person robotic picking solution, technology designed to increase productivity and optimize inventory flows. The operation supports Hunkemöller’s pan?European distribution network under a multi-year partnership, while also contributing to the ongoing development of GXO’s growing campus in Flevoland.
“Outsourcing our B2B logistics for the first time is a major milestone for Hunkemöller,” said Nick Gresham, Chief Financial Officer of Hunkemöller. “GXO’s expertise in advanced warehouse operations and multi?channel fulfillment will help us scale more efficiently and continue delivering exceptional service across Europe. This partnership allows us to focus even more on designing, creating, and expanding our brand while relying on a trusted logistics partner to support our growth.”
GXO’s expertise in the retail sector
In Europe, GXO supports many of the region’s leading retailers with end?to?end logistics solutions designed to handle high?volume, multi?temperature supply chains. Using its industry?leading technology, scale and expertise, GXO optimizes store replenishment, omnichannel fulfillment, value?added services and reverse logistics to sure consistent availability and a seamless consumer experience.
About GXO Logistics
GXO Logistics, Inc. (NYSE: GXO) is the world’s largest pure-play contract logistics provider and is positioned to capitalize on the rapid growth of ecommerce, automation and outsourcing. GXO has over 150,000 team members across more than 1,000 facilities, totaling more than 200 million square feet. The company serves the world’s leading blue-chip companies to solve complex logistics challenges with technologically advanced supply chain and ecommerce solutions, at scale and with speed. GXO corporate headquarters is in Greenwich, Connecticut. Visit GXO.com for more information and connect with GXO on LinkedIn, Facebook, Twitter, Instagram and YouTube.
About Hunkemöller
Hunkemöller is one of Europe’s leading lingerie brands, founded in Amsterdam in 1886 and now operating over 700 stores across 20 countries. The brand has evolved into an international destination for lingerie, nightwear, swimwear, and complementary bodywear that blend comfort, style, and superior fit. Our trained experts provide a personalised shopping experience with tailored fittings and in depth product knowledge. By seamlessly combining our physical presence with an inspiring digital journey, Hunkemöller is a one stop destination for every woman’s lingerie wardrobe. With 140 years of expertise, Hunkemöller is dedicated to understanding every mood, moment, and stage in a woman’s life. Women and their needs are at the heart of everything the brand does—from product design and innovation to the in store and digital experience. Hunkemöller’s mission is to support women in feeling comfortable, confident, and authentically themselves, offering high quality, beautifully designed products at accessible prices. Guided by its brand message, For Every Woman In You, Hunkemöller continues to deliver modern collections and meaningful experiences that resonate with women around the world.
Media contact
Anne Lafourcade
+33 (0)6 75 22 52 90
anne.lafourcade@gxo.com
FAQ**
How will GXO Logistics Inc. GXO ensure that Hunkemöller’s multi-channel logistics operations maintain high service levels during the transition to outsourced B2B logistics?
What specific technology-driven solutions will GXO Logistics Inc. GXO implement to optimize inventory flows for Hunkemöller?
How does GXO Logistics Inc. GXO plan to scale Hunkemöller’s logistics operations to meet the increasing demand in the European market?
What metrics will GXO Logistics Inc. GXO use to measure the success of this partnership and identify efficiency gains achieved through the new logistics operations?
**MWN-AI FAQ is based on asking OpenAI questions about GXO Logistics Inc. (NYSE: GXO).
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