DRYWORLD Ignites a New Era in Athletic Footwear With the Launch of the Phoenix RUN
MWN-AI** Summary
DRYWORLD Brands Inc. has officially launched the Phoenix RUN, a cutting-edge long-distance running shoe that aims to set a new standard in athletic footwear. Announced on November 26, 2025, the release signifies DRYWORLD’s significant expansion into the global athletic shoe market, harking back to the spirit of its inaugural product, the DRYFEET Performance Footgear. The Phoenix RUN combines innovative design with high performance, featuring a modern 3D-printed upper that offers adaptive support and breathability while maintaining lightweight durability.
At the core of the Phoenix RUN's design is the revolutionary FLY Foam, an advanced cushioning system engineered to provide exceptional energy return and comfort. Athletes have praised the midsole for its soft, responsive feel, likening it to "walking on clouds." The shoe also incorporates a double-layer anti-torsion structure, a wide toe box for natural foot movement, and an ergonomic design for enhanced support, all aimed at improving athletic performance.
Feedback from seasoned athletes like Chris Mackey, a 20-time ultra-marathon finisher, emphasizes the shoe's speed and comfort, cementing DRYWORLD's commitment to performance-driven innovation. Co-CEO Brian McKenzie expressed pride in entering the footwear arena, stating it allows them to deliver true performance solutions without relying on recycled concepts. Co-founder Matt Weingart emphasized footwear as central to the sports industry, reinforcing DRYWORLD’s ambition to provide comprehensive performance solutions.
The name "Phoenix RUN" embodies the brand's ethos of resilience and evolution. With its combination of heritage-inspired aesthetics and groundbreaking technology, the shoe represents a bold step forward, now available for global shipping.
MWN-AI** Analysis
DRYWORLD Brands Inc. (OTC: IBGR) has taken a significant step in the athletic footwear market with the launch of its Phoenix RUN, a high-performance running shoe designed to merge cutting-edge technology with an athlete-centric focus. The announcement comes against the backdrop of an increasingly competitive landscape in the global athletic footwear industry, valued at several billion dollars. The unique features of the Phoenix RUN, including 3D-printed uppers and the innovative FLY Foam cushioning, position it competitively against established giants.
Investors should take note of DRYWORLD's strategic expansion into this lucrative footwear segment. The company’s emphasis on innovation reflects broader market trends where consumer demand for performance-enhancing athletic gear continues to grow. The backing from industry veteran Chris Mackey adds credibility and depth to the product’s appeal, potentially translating into strong early sales and brand loyalty.
Moreover, DRYWORLD's focus on environmentally conscious technologies—like the adaptation of their original DRYFEET design to current market needs—could resonate well with the eco-aware segments of consumers, further enhancing sales potential. Their commitment to performance and sustainability may attract attention from socially responsible investors.
However, potential investors should also weigh the inherent risks associated with new product launches, including the challenges of establishing market share in a crowded space. Competition from established entities may limit DRYWORLD’s ability to capture consumer mindshare quickly. It will be crucial for DRYWORLD to implement strategic marketing initiatives to ensure the Phoenix RUN effectively reaches its target audience.
Overall, while the Phoenix RUN represents a promising strategic initiative for DRYWORLD, careful monitoring of its market performance in the coming months is essential for informed investment decisions. The launch could be a game-changer, but success will depend on execution and market reception.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
SANTA BARBARA, Calif., Nov. 26, 2025 (GLOBE NEWSWIRE) -- DRYWORLD Brands Inc. (OTC: IBGR ) (the ‘Company’), the global high-performance athletic brand known for merging innovation with bold design, proudly announces the official release of the Phoenix RUN , a high-performance long distance running shoe engineered to redefine comfort, energy return, and design innovation for athletes around the world. The launch marks an historic milestone for the brand as it expands into the global athletic footwear category.
Inspired by DRYWORLD’s very first product— DRYFEET Performance Footgear —the Phoenix RUN revives the spirit of the brand’s origins. The shoe’s upper features stereoscopic 3D printing in a modern evolution of the DRYFEET layered protection system, delivering adaptive support, breathable performance, and lightweight durability.
Underfoot, DRYWORLD debuts FLY Foam , an advanced cushioning platform created through new-era foam engineering. The result is a midsole so responsive and soft that athletes describe it as “walking on clouds”—yet stable and energetic enough for daily miles, long-distance training, and high-performance running.
What's new?
- Upper Technology - 3D Stereoscopic printed.
- Sole Technology - double layer three dimensional anti-torsion structure
- FLY Foam - midsole, the softest and most responsive super foam.
- Barefoot Box - wide toe box with rocketed shape for stability and transition.
- Ergonomic Technology - between forefoot & heel provide articulated support for added performance and protection
- Grid 3D Anti-Slip Texture - high-abrasion rubber for traction and durability.
20x Ultra marathon finisher Chris Mackey says “Fiery rising phoenix wings emboldened on the sides shimmering in the light just look fast. Zero visible seams thanks to the 3D stereoscopic upper and the rocker sole looks like it was carved for cheating physics. I slipped my foot inside; it felt like stepping on a memory foam cloud. I literally said out loud to an empty room, These feel sooooo fast”. Read Chris’s Blog Post on his full experience testing the Phoenix RUN.
“As founders, this moment is massive,” said Brian McKenzie, Co-Founder/Co-CEO of DRYWORLD. “Entering the footwear category means we can finally deliver performance from the ground up. Athletes deserve products born from relentless innovation—not recycled ideas. The Phoenix RUN is our commitment to elevating every stride.”
Co-Founder/Co-CEO Matt Weingart added: “Footwear is the heartbeat of the sports industry. It’s a multi-billion-dollar global market for a reason: every athlete depends on their feet. Stepping into this category isn’t just growth for DRYWORLD—it’s essential to fulfilling our promise to build complete performance solutions. The Phoenix RUN is only the beginning.”
The name Phoenix RUN reflects DRYWORLD’s ethos—rebirth, resilience, and the pursuit of constant evolution. With its heritage-inspired futuristic upper and breakthrough cushioning system, the shoe embodies the brand’s journey and its future.
The Phoenix RUN is available now for shipping worldwide, shop here Signature Technology .
For media inquiries, please contact: info@thedryworld.com
ABOUT DRYWORLD:
DRYWORLD is a premium performance sports brand offering innovative, superior quality footwear, apparel and gear for the athlete in all of us. We build purpose-driven products that give all athletes the edge. Engineered by athletes, proven by science. Visit http://www.dryworldshop.com
Safe Harbor for Forward-Looking Statements:
This press release contains forward-looking statements and is subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current reasonable expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as "anticipate," "estimate," "expect," "project," "plan," "intend," "believe," "may," "should," "can have," "likely" and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events.
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A video accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/04ec945c-6ef7-48a2-acf0-1bfbb07972a4
FAQ**
How does DRYWORLD's entry into the footwear category with the Phoenix RUN enhance its overall brand strategy compared to its previous offerings like DRYFEET Performance Footgear, particularly in relation to Nexus Energy Services Inc IBGR?
What specific market trends are influencing DRYWORLD's decision to launch the Phoenix RUN, and how might their growth trajectory impact competitors in the athletic footwear segment like Nexus Energy Services Inc IBGR?
In what ways does the innovative technology used in the Phoenix RUN, such as stereoscopic printing, contribute to its competitive edge in the market compared to other products, especially any insights from Nexus Energy Services Inc IBGR?
How will DRYWORLD measure the success of the Phoenix RUN in terms of sales and brand expansion within the multi-billion-dollar footwear market, and how might this relate to their partnership strategies with companies like Nexus Energy Services Inc IBGR?
**MWN-AI FAQ is based on asking OpenAI questions about Nexus Energy Services Inc (OTC: IBGR).
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