IMAX® to Bring 2026 FIA Formula One World Championship Races Live to IMAX Locations Across the United States
MWN-AI** Summary
IMAX Corporation (NYSE: IMAX) has announced a groundbreaking partnership with Apple TV to present the 2026 FIA Formula One World Championship live in select IMAX theaters across the United States. This innovative collaboration marks the first time racing enthusiasts will have the opportunity to experience iconic F1 races in an immersive IMAX format. The partnership will feature five significant Grands Prix, including the Miami Grand Prix, Monaco Grand Prix, British Grand Prix at Silverstone, Italian Grand Prix at Monza, and the United States Grand Prix in Austin, with events taking place throughout 2026.
Oliver Schusser, Apple’s VP of Music, Sports, and Beats, emphasized the growing popularity of Formula 1 in the U.S. and expressed excitement for fans to enjoy the thrills of live F1 action in IMAX theaters. Jonathan Fischer, Chief Content Officer at IMAX, echoed this enthusiasm, highlighting the previous success of "F1: The Movie," which was filmed entirely with IMAX-certified cameras and became the highest-grossing Hollywood release in IMAX of 2025, earning $97.6 million worldwide.
The partnership not only broadens access to Formula 1 for fans but also positions IMAX as a leader in delivering immersive and cutting-edge experiences. Ticket availability and participating IMAX locations will be announced in spring 2026. IMAX continues to push the envelope in entertainment, offering audiences a unique platform that enhances the spectacle of world-class sporting events like Formula 1, fostering a closer connection between fans and the exhilarating world of racing. For more details, interested fans can visit imax.com/f1.
MWN-AI** Analysis
IMAX (NYSE: IMAX) is making a strategic move that could significantly enhance its market position by partnering with Apple TV to stream the 2026 FIA Formula One World Championship live in select IMAX theaters across the U.S. This collaboration marks a notable expansion of IMAX’s content portfolio and delivers a unique immersive experience for fans of the rapidly growing Formula 1 franchise.
The decision to showcase iconic races, such as the Miami Grand Prix and Monaco Grand Prix, in IMAX locations is likely to draw in large audiences, capitalizing on Formula 1’s increasing popularity in the United States. The thrill of live sports in a premium format could boost ticket sales and encourage repeat attendance, especially given the successful precedent set by "F1: The Movie," which grossed $97.6 million in IMAX in 2025.
From an investment perspective, there are several key considerations for potential IMAX investors. First, this partnership could lead to increased revenue streams not only from ticket sales but also from potential sponsorship and advertising partnerships associated with these high-visibility events. As F1 continues to grow in popularity, so too does the potential audience investment for IMAX.
Moreover, IMAX's unique offering—presenting live events with impressive audiovisual experiences—can provide a competitive edge over traditional viewing options, enhancing customer loyalty and attracting new audiences. This initiative aligns with broader trends of experiential entertainment, which has been increasingly favored by consumers, especially post-pandemic.
However, investors should remain cautious about market fluctuations and the evolving landscape of entertainment consumption. A thorough assessment of IMAX's financial health and market performance will be essential before making investment decisions, especially as more details emerge regarding participating locations and ticket availability. Overall, IMAX’s innovative approach in expanding its offerings and leveraging partnerships positions the company favorably in an evolving market landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
For the First Time Ever, Racing Fans Across the Country to Experience Iconic Formula 1 ® Grands Prix from Miami to Monza Live in IMAX
IMAX (NYSE: IMAX) today announced they’re working with Apple TV to bring the 2026 FIA Formula One World Championship live to select IMAX locations across the United States. Through the first-of-its-kind collaboration, five of the most iconic Grands Prix in F1 — Miami, Monaco, Silverstone, Monza, and Austin — will be available across at least 50 IMAX locations nationwide.* Participating IMAX locations will deliver a dynamic viewing experience of Formula 1 on Apple TV, amplifying the inaugural season of Apple TV as the official U.S. broadcaster for F1.
The following Formula 1 Grands Prix races will be presented live in IMAX:
- Miami Grand Prix – May 3, 2026
- Monaco Grand Prix – June 7, 2026
- British Grand Prix (Silverstone) – July 5, 2026
- Italian Grand Prix (Monza) – September 6, 2026
- United States Grand Prix (Austin) – October 25, 2026
“F1 is a rapidly growing force in sports and culture in the US, and by bringing F1 on Apple TV live to IMAX theaters nationwide, we’re delivering the energy and excitement to even more screens in a truly immersive way,” said Oliver Schusser, Apple’s vice president of Music, Sports, and Beats. “We’re excited to collaborate with IMAX to expand access to F1 on Apple TV and give fans across the U.S. a powerful new way to experience the speed and spectacle that the sport delivers.”
“Apple TV and Joe Kosinski’s brilliant F1 ® : The Movie proved beyond a doubt that the speed, precision, and artistry of Formula 1 translate beautifully to the IMAX Experience, and we are very excited to further our collaboration with Apple and offer fans more of what resonated so deeply with that film by presenting live F1 races to them in IMAX,” said Jonathan Fischer, Chief Content Officer at IMAX. “As we continue to expand our global content portfolio with awe-inspiring experiences, we look forward to working with Apple to amplify its live coverage of Formula 1 and give fans in the U.S. an all-new way to experience this fast-growing sport.”
The announcement builds on IMAX and Apple’s successful collaboration on Apple Films’ “F1 ® : The Movie,” a Filmed for IMAX release directed by Joseph Kosinski and shot entirely using IMAX-certified digital cameras. “F1 ® : The Movie” was the highest-grossing Hollywood release in IMAX of 2025, with $97.6 million in IMAX worldwide. To celebrate its recent nomination for Best Picture for next month’s 98 th Academy Awards, IMAX recently re-released “F1 ® : The Movie” across 50 IMAX screens in the U.S. beginning January 30. Hailing from Apple Studios, “F1 ® The Movie” is directed and produced by Jerry Bruckheimer, Joseph Kosinski, seven-time Formula 1 world champion Lewis Hamilton, Brad Pitt, Dede Gardner, Jeremy Kleiner, and Chad Oman.
*Participating IMAX locations and ticket availability will be announced beginning this spring. For more information: imax.com/f1 .
About IMAX Corporation
IMAX (NYSE: IMAX) is a global leader in entertainment technology, delivering immersive cinematic experiences through proprietary software, architecture, and projection systems. Filmmakers, studios, and artists worldwide use IMAX to connect with audiences at scale, making its network one of the most powerful platforms for blockbuster events and entertainment.
Headquartered in New York, Toronto, and Los Angeles, IMAX operates 1,829 systems across 89 countries and territories as of September 30, 2025. IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trades on the Hong Kong Stock Exchange under stock code “1970.” IMAX and related marks are trademarks of IMAX Corporation. For more information, visit www.imax.com .
About Formula 1
Formula 1 ® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1 ® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1 ® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLYVK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB, and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
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FAQ**
How will the collaboration between Imax Corporation IMAX and Apple TV enhance the viewing experience for fans attending the live Formula 1 races in IMAX theaters across the U.S.?
What are the expected financial benefits for Imax Corporation IMAX resulting from the live broadcast of the 20FIA Formula One World Championship in their theaters?
In what ways does Imax Corporation IMAX plan to leverage the success of “F1 ® : The Movie” to promote the live Formula 1 races and attract more customers to their IMAX locations?
How might the partnership with Apple TV influence Imax Corporation IMAX's strategy for future collaborations and content offerings within the entertainment sector?
**MWN-AI FAQ is based on asking OpenAI questions about Imax Corporation (NYSE: IMAX).
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