[Press Release] Ipsos unveils Horizons, its transformation and growth strategy to reinforce its global leadership
MWN-AI** Summary
On January 22, 2026, Ipsos, a leading global market research firm, introduced its ambitious growth strategy, "Horizons," during its Investor Day held in Paris. Spearheaded by CEO Jean Laurent Poitou, this transformative plan aims for an annual organic growth rate of 5% or more by 2028, coupled with a target operating margin of 13.5% in the same year. The strategy hinges on six key pillars designed to enhance the firm’s services and operational efficiency.
Firstly, Ipsos plans to fully harness its diverse service offerings, utilizing its multi-specialist model to cater to various client needs across different regions. The company will also enhance its global operations while retaining a strong local presence, which is vital for understanding regional markets. Another focus is on accelerating deliverables without sacrificing reliability; Ipsos aims for real-time insights on select projects and a rapid 48-hour turnaround for others.
The company intends to leverage advancements in Artificial Intelligence to improve productivity and maintain the quality of its data analyses. Additionally, strengthening proprietary panels is critical, ensuring access to genuine respondents and facilitating accurate, timely behavioral assessments. By transforming raw data into actionable insights, Ipsos aspires to be an essential resource for clients making quick, informed decisions.
Financially, Ipsos announced a planned investment of over 1 billion euros over five years, primarily funded by free cash flow, to modernize operations and expand capabilities through strategic acquisitions. The firm confirmed its 2025 revenue guidance of approximately 2,525 million euros, with an organic growth forecast of 0.6%. Future targets include an average organic growth of 3%-4% from 2026 to 2028, with expectations of reaching 5% or more from 2029 onward.
MWN-AI** Analysis
Ipsos has outlined an ambitious and compelling transformation strategy, "Horizons," aimed at bolstering its global leadership in the market research sector. The roadmap anticipates robust annual organic growth of 5% or more by 2028, alongside a significant improvement in operating margins to an anticipated record level of 13.5%. This growth trajectory is primarily supported by strategic investments in technology, particularly artificial intelligence (AI), which will enhance service delivery speed and reliability.
Investors should closely monitor Ipsos's progress in implementing its six strategic pillars, which focus on expanding service capabilities, optimizing global operations with a solid local presence, and leveraging AI to enhance productivity. The commitment to investing over €1 billion over the next five years, primarily funded by free cash flow, signals a proactive approach to maintaining competitive advantage and expanding operational capabilities through acquisitions.
Despite current growth forecasts of only 0.6% for 2025, the mid-to-long-term guidance indicates a revitalized growth outlook with average organic growth targeted at 3% to 4% in 2026-2028 and even higher in subsequent years. This trajectory reflects confidence in Ipsos's strategic pivot to position itself as an "AI augmented" leader in market research. Hence, potential investors should consider the scalability of Ipsos's business model as it adapts to new technological advancements and evolving client demands.
However, potential risks remain, including market volatility and operational execution risks associated with such a sweeping transformation. Investors should remain vigilant regarding how effectively Ipsos can translate its strategic vision into actionable results while ensuring data integrity and quality in its research outputs. Overall, Ipsos represents a compelling investment opportunity, but caution should be exercised, particularly in regard to the realization of projected growth and margin improvements.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Ipsos unveils Horizons, its transformation and growth strategy to reinforce its global leadership
Paris, January 22nd, 2026 - Ipsos, one of the world's leading market research and opinion polling companies, today presents at its Investor Day its new strategic plan, to return to a sustained pace of growth.
This strategy, led by CEO Jean Laurent Poitou and approved by the entire Board of Directors, sets out the company's new ambitions and its execution plan. The annual organic growth rate is expected to reach 5% or more in 2028, accompanied by an improvement in the operating margin, which should reach a record level of 13.5% in that same year.
Ipsos' strategy relies on six pillars:
1. Harnessing the full potential of its broad range of services
Ipsos' multi-specialist model allows it to offer solutions that meet the informational needs of numerous clients on a variety of topics and across multiple geographies. Ipsos will actively operate these services, particularly those with the most significant potential.
2. Strengthening its ability to operate globally with a strong local footprint
Operating in 90 countries, Ipsos benefits from an international reach combined with in-depth knowledge of local markets. Ipsos will accelerate the development and adoption of global platforms and services, and deepen the expertise of local teams, ensuring the relevance of the information provided.
3. Delivering faster, with the same reliability
Ipsos will evolve its platforms and processes to significantly speed up delivery. Over time, insights will be produced, analyzed, and shared in real time for some projects and within 48 hours for most others.
4. Leveraging its mastery of AI as a differentiating lever
Ipsos will increase its investments in Artificial Intelligence to gain speed, agility, and productivity without compromising data quality and relevance of analysis.
5. Further developing its proprietary panels to ensure reliability
Access to real respondents is a key differentiator and competitive advantage for Ipsos. It enables real-time detection of behavioral changes and is an essential prerequisite for the proper use of AI-generated synthetic data.
6. Enabling decision-making with high value information
By transforming data into impactful and actionable insights, Ipsos aims to be the indispensable partner for its clients when they must make rapid, well-informed and value-generating decisions.
These strategic pillars support a clear ambition: to make Ipsos the AI augmented Global Market Research leader. Drawing on its deep understanding of Society, Markets and People, the company aims to assert its status as the global leader and be the champion of producing and delivering actionable, impactful insights.
This ambition relies on two growth drivers: on the one hand, reinventing our services by leveraging AI to transform ways of working and delivering faster; on the other hand, enriching our portfolio by maximizing the adoption of high-potential services and exploring new growth opportunities.
The implementation of this plan will rely on:
- A robust investment program in tech, AI, and data: Ipsos will invest more than 1 billion euros in transformational operations over the next five years, primarily through acquisitions and strategic investments. The investment plan will be mainly funded by free cash flow. Naturally, acquisitions will accelerate and strengthen Ipsos' operational capabilities and its expansion in the data integration and analytics market.
- Enhanced training for teams to ensure they have the skills needed to deliver Ipsos’ operational capability improvement programs and the development of its analytical capabilities.
Jean Laurent Poitou, CEO of Ipsos, states: « We are at a pivotal moment. The opportunities presented by tech and AI will allow us to build on our strengths and further reinforce our model to become an “Augmented Ipsos”. This strategic plan will enable us to set a new pace in a rapidly evolving market, embody the future of our industry, and reinforce our leadership. By investing in our platforms and services and leveraging the expertise of our teams, we will gain speed without ever compromising on the rigor and reliability of our research. We will thus respond to a new reality for our clients, who must act ever faster, but with the same level of trust ».
2025 Guidance
Subject to certification by its statutory auditors, Ipsos confirms its guidance. Total revenue will be around 2,525 million euros, with organic growth of 0.6%. The operating margin at constant scope is 12.8%. The operating margin, including the transitory dilutive effect related to the acquisitions of The BVA Family and infas, stands at 12.3%.
Objectives:
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To attend Investor Day at 9:00 AM (French time):
Webcast link: https://edge.media-server.com/mmc/p/uiuinzaf/
DISCLAIMER
This press release contains a few prospective statements. Although Ipsos believes that these statements are based on reasonable assumptions as of the date of publication, they are inherently subject to risks and uncertainties, the main ones being described in the company's Universal Registration Document, which could lead to actual figures differing from those indicated or implied in these statements. Ipsos does not undertake any obligation to publicly revise or update prospective statements in light of new information or future events.
| ABOUT IPSOS Ipsos is one of the largest market research companies in the world, present in 90 markets and employing nearly 20,000 people. Our passionately curious research professionals, analysts and scientists have built unique multispecialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques. “Game Changers” – our tagline – summarises our ambition to help our 5,000 clients navigate with confidence our world of rapid change. Founded in France in 1975, Ipsos has been listed on the Euronext Paris since 1 July 1999. The company is part of the SBF 120, Mid-60 indices and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com 35 rue du Val de Marne 75 628 Paris, Cedex 13 France Tel. +33 1 41 98 90 00 |
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FAQ**
How does Ipsos IPSOF plan to leverage its multi-specialist model to enhance operational efficiency and cater to the diverse informational needs of clients across different regions?
What specific global platforms and services will Ipsos IPSOF accelerate the development of, and how will this strengthen its local market expertise?
Can you elaborate on the types of AI investments Ipsos IPSOF plans to make and how these will ensure improved delivery speed and data quality?
Given the ambitious growth targets laid out, what metrics will Ipsos IPSOF use to measure the success of its implementation strategy and track progress towards its 2028 goals?
**MWN-AI FAQ is based on asking OpenAI questions about Ipsos (OTC: IPSOF).
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