[Press Release] Launch of a share buyback programme

**Ipsos Announces Share Buyback Programme of €100 Million**

Paris, March 2, 2026 - Ipsos has officially launched a new share buyback programme to bolster shareholder returns, with plans to repurchase approximately €100 million worth of shares by December 31, 2026. This initiative was highlighted during the company's announcement of its 2025 annual results on February 24, 2026, emphasizing capital allocation strategies that prioritize shareholder value. The buyback is set to represent approximately 6.7% of Ipsos’ share capital based on a closing price of €34.46 as of February 27, 2026.

The decision to implement the buyback programme aligns with the company's ongoing efforts to offset the dilution effects from free shares granted to employees and managers. Ipsos maintains the flexibility to suspend the buyback at any point based on market conditions or shifts in its investment strategy.

Details regarding the share buyback programme, including the methodology and timeline, are accessible on Ipsos’ official website under the “Investors” section within the regulated information area.

Founded in France in 1975, Ipsos is one of the world’s largest market research firms, operating in 90 markets globally with a workforce of nearly 20,000. The company prides itself on its multidisciplinary expertise, offering insights into consumer behavior, public opinion, and market trends through 75 innovative research solutions. Ipsos has been publicly traded on Euronext Paris since July 1, 1999, and is a component of the SBF 120 and Mid-60 indices.

As the company continues to navigate a rapidly changing landscape, its tagline, “Game Changers,” encapsulates its commitment to delivering insights that empower its clients, numbering 5,000, to make confident decisions. For further inquiries, Ipsos can be reached at its Paris contact number.

The announcement of Ipsos' share buyback program is a strategic move that may signal to investors the company's confidence in its financial health and commitment to enhancing shareholder value. By committing to buy back approximately €100 million worth of shares, equating to about 6.7% of its capital, Ipsos is in a position to reduce share dilution from employee incentives and stabilize its stock price over time.

Share buybacks can serve multiple purposes: they can support the share price by reducing supply, signal that management believes the stock is undervalued, and return capital to shareholders, all of which can make the stock more attractive to current and potential investors. Given that the buyback program aligns with the resolutions passed in the May 2025 General Meeting, there appears to be a well-thought-out approach to capital allocation.

Investors should also take note that Ipsos reserves the right to suspend the program depending on market conditions or investment strategies. This flexibility is prudent, highlighting the company's readiness to adjust its financial maneuvers in response to external economic factors—an essential strategy in today's volatile market environment.

For those considering an investment, the current share price of €34.46 suggests a decent entry point, with the potential for price support and appreciation as the buyback program unfolds. However, investors should remain cautious, considering broader market trends and Ipsos' operational performance across its 90 markets, which remain crucial in maintaining its competitive landscape.

Overall, Ipsos' buyback initiative could provide a buffer in uncertain markets while enhancing long-term shareholder value. Keep a close watch on how the market responds over the coming months and remain aware of any announcements from Ipsos regarding shifts in the buyback program or corporate strategies.