Jones Soda Releases New Zero Cola; More Zero-Calorie Flavors To Be Added
MWN-AI** Summary
Jones Soda Co., recognized for its bold flavors and unique brand identity, has officially launched its new product: Jones Zero Cola. This marks the company’s entry into the growing zero-sugar beverage market, which has been experiencing a compound annual growth rate (CAGR) of 13.8%. The Zero Cola will be available in over 10,000 national and regional grocery stores, including Kroger, and can be purchased in various packaging options such as single bottles, 4-packs, and 12-packs via the company's website.
Jones Soda plans to expand its zero-calorie offerings, with the anticipated release of Zero Root Beer later in the second quarter and Zero Dr. Jones by the end of the year. These products will be sweetened with sucralose, catering to the rising consumer preference for healthier drink alternatives. All three zero-calorie sodas will initially be part of Jones' Special Release program, which is expected to transition them into the company’s permanent portfolio post-release.
CEO Scott Harvey emphasized the opportunity for growth in the sugar-reducing beverage sector, noting that cola represents half of all global carbonated drink sales. Additionally, Jones Soda has recently introduced Pop Jones, a low-calorie prebiotic beverage, and Fiesta Jones, a line targeting convenience stores with Latin-inspired flavors.
Founded in 1996, Jones Soda has evolved into a leading creator of craft sodas and innovative beverages, leveraging its nearly three decades of expertise in flavor development. The strategic expansion into the zero-sugar category aligns with the company's mission to meet changing consumer preferences while aiming to increase revenues and profits.
MWN-AI** Analysis
The recent announcement from Jones Soda Co. regarding the launch of its new Zero Cola and plans for additional zero-calorie flavors places the company strategically within an expanding beverage market. With the zero-sugar beverage segment experiencing a compound annual growth rate (CAGR) of 13.8%, this venture positions Jones Soda to capitalize on rising health-conscious consumer trends and the demand for reduced sugar intake.
Jones Soda's strategy to introduce Zero Cola in over 10,000 retail locations, including major chains like Kroger, increases its market visibility and accessibility. The company is leveraging its nearly three decades of flavor expertise to compete in a space that has seen traditional cola brands dominate global sales. The decision to invest in the zero-calorie market aligns with the broader industry trajectory, where consumers are actively seeking healthier beverage alternatives.
Moreover, the planned introduction of related products like Zero Root Beer and Zero Dr. Jones demonstrates a sound strategy of brand extension, broadening product offerings under the well-established Jones brand. Employing sucralose as a sweetener caters to the dual demand for taste and health, likely appealing to both existing fans and new customers.
Investors should view this development as a positive indicator of Jones Soda's adaptability and potential for revenue growth. As Jones consolidates its foothold not only in traditional soda but also in emerging segments like functional and convenience store beverages, its diversified approach may yield heightened profitability. Additionally, the performance of its innovative product lines, such as Pop Jones and Fiesta Jones, could offer insights into consumer preferences and emerging market trends.
In summary, Jones Soda's recent innovations and strategic expansions present an encouraging outlook for investors pursuing opportunities in the evolving beverage landscape. Enhanced visibility, diversified offerings, and a robust health-oriented trajectory could propel the company forward as a leader in the craft soda sector.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Canada NewsWire
Zero Cola Now in 10,000+ Stores; All Three Special Releases to Be Added to Permanent Portfolio
SEATTLE , March 11, 2025 /CNW/ - Jones Soda Co . (CSE: JSDA) (OTCQB: JSDA ), the original craft soda known for its bold flavors and edgy brand personality, today announced the release of Jones Zero Cola and the planned addition of two other zero-calorie sodas later this year. The new series marks the debut of the company's mainline sodas in the zero-sugar beverage market, now logging a 13.8% CAGR , as part of Jones' strategy to expand into profitable new growth areas.
Jones Zero Cola is available immediately at 10,000+ national and regional grocery stores including Kroger in single bottles and 4-packs, as well as in 12-packs at JonesSoda.com . Jones Zero Root Beer is scheduled to launch in late Q2, and Zero Dr. Jones will bring a spicy soda to the line in the last half of the year.
All three zero-calorie SKUs will leverage Jones' nearly three decades of flavor expertise and be sweetened with sucralose, delivering best-in-class taste and meeting surging consumer demand for beverages that support better health by reducing sugar intake.
The new products are being introduced under the company's Special Release program, which issues limited-edition flavors several times a year, and are scheduled to join Jones' permanent portfolio after the Special Release timeline expires. They will launch in Jones' iconic 12 oz glass bottles with photo labels, with plans to add 7.5 oz mini cans in the future for easy on-the-go use.
"The market for zero-sugar beverages is expected to more than double by 2030 as health-conscious consumers try to decrease their sugar intake. That presents a huge opportunity for a line extension to our craft soda portfolio," said Jones Soda CEO Scott Harvey . "We're launching with Zero Cola because cola accounts for half of the carbonated soft drink flavors sold globally, and we fully expect all of our Zero products to play an important role in building our revenues and profits."
Jones Zero Cola arrives on the market just weeks after the release of Pop Jones, the company's entry into the rapidly growing functional beverage category. Already receiving rave reviews for taste, Pop Jones is an all-natural prebiotic beverage with just 30 calories per 12 oz can. The line is available in Cucumber Watermelon, Pineapple Ginger, Orange & Cream, Strawberry Passionfruit and Mixed Berry & Kiwi flavors; is cleanly sweetened real fruit juice, pure cane sugar and natural stevia leaf extract; and incorporates apple cider vinegar, agave inulin and 20% of the recommended daily intake of zinc for fiber and immune support.
Other notable new products include Fiesta Jones , a line developed specifically for convenience stores with Latin-influenced Watermelon Strawberry, Mango Passion Fruit, Coconut Lime and Guava Berry flavors in resealable aluminum bottles. Each flavor has just 80 calories and 19 grams of sugar per bottle with no artificial colors or caffeine. The line hit the market in January with initial distribution in nearly 2,000 C-stores, marking Jones' first significant presence in the convenience channel in its nearly 30-year history.
About Jones Soda
Jones Soda Co.® (CSE: JSDA, OTCQB: JSDA ) is a leading developer of sodas and hemp-infused beverages known for their premium taste, unique flavors, and unconventional brand personality. Launched in 1996 as the original craft soda brand, the Company today markets a diverse portfolio of core craft sodas, premium adult beverages and modern beverages under the Jones® Soda brand as well as a line of award-winning hemp beverages and edibles leveraging Jones' trademark flavors under the Mary Jones brand. For more information, visit www.jonessoda.com , www.myjones.com , or https://gomaryjones.com
SOURCE Jones Soda Co.
View original content to download multimedia: http://www.newswire.ca/en/releases/archive/March2025/11/c4243.html
FAQ**
How does Jones Soda Co. JSDA:CC plan to position its new Zero Cola within an increasingly competitive zero-sugar beverage market projected to double by 2030?
What strategies does Jones Soda Co. JSDA:CC intend to implement for marketing its Zero Cola and future zero-calorie flavors to appeal to health-conscious consumers?
With the growing health trend, how does Jones Soda Co. JSDA:CC anticipate the impact of its Zero Cola and other zero-calorie products on overall revenue and profit margins in the coming years?
As Jones Soda Co. JSDA:CC expands into the zero-sugar market, what challenges might the company face, and how do they plan to leverage their existing brand identity to overcome them?
**MWN-AI FAQ is based on asking OpenAI questions about Jones Soda Co. (CNQC: JSDA:CC).
NASDAQ: JSDA:CC
JSDA:CC Trading
0.0% G/L:
$0.40 Last:
7,905 Volume:
$0.40 Open:
JSDA:CC Latest News
Tue, Jan 20, 2026 as of 10.00 am ET
