KNOREX Validates AI Platform's Ability to Convert National Digital Awareness Campaigns into Dealership Visits at Scale
MWN-AI** Summary
KNOREX Ltd. (NYSE American: KNRX) has effectively validated the capabilities of its AI-powered XPO platform in converting national digital awareness campaigns into measurable dealership visits, particularly during the bustling Black Friday retail period. This automotive campaign, done in collaboration with a major U.S. automotive digital engagement platform, aimed to address the heightened media demand and advertising costs typical of the season.
The campaign successfully delivered over 106 million impressions, generating more than 6.9 million video interactions with engagement rates peaking at an impressive 28%. The strategic use of dynamic creative optimization helped maintain audience relevance, resulting in over 54,000 recorded offline dealership visits from the digital engagement. Notably, the campaign managed to keep its display Cost Per Mille (CPM) below $2.50 while video CPMs ranged from $3.40 to $4.20, even amidst heavy competition.
The XPO platform's advanced AI engine played a crucial role in automating real-time bidding and cross-channel budget allocation, enhancing overall cost efficiency while effectively scaling audience reach. This allowed the campaign to maintain an admirable cost-per-acquisition below $4 for dealership visits.
With automotive advertisers increasingly seeking strategies that link brand awareness to tangible outcomes, KNOREX's success demonstrates the platform's ability to meet this demand. As highlighted by Abhishek Kumar, Vice President of Product and Engineering, the efficiency and scalability of XPO reinforce its value in executing comprehensive campaigns that deliver measurable results.
As the automotive sector continues to evolve, the demand for AI-optimized advertising strategies that directly correlate digital engagement to dealership traffic persists. KNOREX expects ongoing opportunities to further penetrate the automotive market and other multi-location retail sectors with its advanced, data-driven advertising solutions.
MWN-AI** Analysis
KNOREX Ltd. (NYSE American: KNRX) has recently showcased its significant capabilities in transforming national digital awareness campaigns into measurable dealership visits, particularly during high-stakes periods like Black Friday. This analysis provides insights and strategic advice for potential investors considering the dynamics of the automotive advertising sector.
The recent campaign exemplified the effectiveness of the KNOREX XPO platform, which achieved remarkable engagement across over 106 million impressions, translating into more than 54,000 tracked dealership visits. The cost efficiency—maintaining video CPMs under $4.20 and a cost-per-acquisition below $4—demonstrates the competitive edge KNOREX has within the automotive advertising landscape.
Given the increasing demand for measurable advertising outcomes from automotive brands, KNOREX is positioning itself as a pivotal player. The firm's AI-driven solutions facilitate real-time optimization across multiple channels, enabling clients to achieve high engagement rates and optimize advertising budgets efficiently. The significant engagement rate of up to 28% underscores the platform's ability to maintain audience interest and translate it into physical visits—an essential metric in today's performance-driven marketing environment.
Investors should closely monitor KNOREX's growth trajectory, as the company is well-positioned within a lucrative market. With automotive advertisers prioritizing platforms that deliver accountability, KNOREX's focus on scaling and performance-driven outcomes indicates robust future potential. Moreover, the company’s ongoing expansion strategy within the automotive sector and beyond, bolstered by innovative AI solutions, suggests a promising outlook for profitability and market share gain.
In conclusion, potential investors should view KNOREX as a compelling prospect within the rapidly evolving digital advertising space, particularly in automotive marketing, leveraging data-driven strategies that bridge awareness with tangible dealership traffic.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Black Friday automotive deployment demonstrates high-performance execution and cost efficiency during one of the year’s most competitive retail periods
KNOREX Ltd. (NYSE American: KNRX) ("KNOREX" or the "Company"), a leading provider of AI-driven programmatic advertising solutions, today announced results from a large-scale automotive campaign demonstrating how its unified AI-powered XPO platform converts national digital awareness campaigns into dealership visits at scale.
The initiative was conducted with a leading U.S.-based automotive digital engagement and reputation management platform serving thousands of dealership rooftops nationwide, reinforcing KNOREX’s growing presence in the automotive vertical and its ability to support enterprise-scale, multi-location advertisers.
The campaign was executed during the highly competitive Black Friday retail period—one of the most demanding advertising environments of the year—where media demand intensifies and advertising costs typically rise sharply.
High-Performance Full-Funnel Execution
Across more than 106 million impressions, XPO coordinated high-impact video engagement with performance-driven display activation designed to convert digital attention into dealership visits.
Campaign Highlights:
- 6.9+ million video interactions delivered at national scale
- Engagement rates reaching up to 28%, supported by dynamic creative optimization to sustain audience relevance
- 54,000+ tracked offline dealership visits, directly linking digital engagement to physical showroom traffic
- Display CPMs maintained below $2.50 and video CPMs between $3.40 and $4.20 during peak seasonal demand
- Cost-per-acquisition below $4 for dealership visits
The XPO platform’s AI engine continuously optimized bidding, creative sequencing, and cross-channel budget allocation in real time. Automated decisioning enabled the campaign to maintain cost efficiency while scaling reach and sustaining engagement levels during peak competition.
KNOREX’s managed services team provided strategic oversight to align awareness objectives with measurable dealership outcomes.
Expanding Demand for Measurable Automotive Advertising
Automotive advertisers are increasingly prioritizing media strategies that connect brand awareness directly to measurable customer acquisition and dealership traffic. As dealership networks navigate competitive promotional cycles and evolving consumer behavior, advertisers are seeking unified AI-driven platforms capable of delivering both scale and accountability.
“This campaign reflects the strength of our unified AI architecture and our ability to execute at national scale,” said Abhishek Kumar, Vice President of Product and Engineering of KNOREX. “Automotive advertisers are moving beyond engagement metrics and demanding measurable business outcomes. Our platform’s ability to convert awareness campaigns into dealership visits—while maintaining cost efficiency during one of the most competitive retail periods of the year—demonstrates the performance capability and scalability of XPO.”
KNOREX is seeing increasing demand within the automotive sector for AI-optimized advertising strategies that directly connect digital engagement to measurable dealership outcomes.
Positioning for Scalable Growth
The Company believes campaigns of this scale validate XPO’s ability to support enterprise-level automotive clients and multi-location dealership networks with measurable, performance-driven outcomes. As advertisers shift budgets toward accountable and AI-optimized media solutions, KNOREX expects continued opportunity to expand adoption of its unified platform across automotive and other multi-location retail verticals.
About KNOREX Ltd.
Founded in 2009, KNOREX Ltd. (NYSE American: KNRX) is a B2B technology company that provides AI-driven cross-channel programmatic advertising products and solutions to help businesses to simplify digital advertising. The Company's flagship platform, KNOREX XPO sm , is an AI-powered, cloud-based advertising technology platform that enables marketers to efficiently plan, execute, and optimize cross-channel ad campaigns across a diverse range of digital media, including social media, search, CTV/OTT, video, audio, display, native, and DOOH advertising.
By leveraging advanced AI/ML-driven automation, KNOREX XPO allows advertisers to enhance campaign performance, reduce wasted ad spend, and scale their marketing efforts while maintaining efficiency and transparency. The platform is designed to address the growing complexity in digital marketing by centralizing campaign execution and analytics into a unified, data-driven workflow.
KNOREX serves global enterprises, agencies, and brands across multiple industries, helping them navigate the rapidly evolving digital advertising landscape with automated, intelligent, and data-driven solutions. The Company has operations in the United States, Vietnam, India, Malaysia, and Singapore.
For additional information, please visit www.knorex.com .
FORWARD-LOOKING STATEMENTS
Certain statements in this press release are “forward-looking statements” as defined under the federal securities laws, including, but not limited to, the Company’s expectations regarding the completion, timing and size of the proposed Offering and statements regarding the use of proceeds from the sale of the Company’s shares in the Offering. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs, including the expectation that the Offering will be successfully completed. Investors can find many (but not all) of these statements by the use of words such as “believe,” “plan,” “expect,” “intend,” “should,” “seek,” “estimate,” “will,” “aim,” and “anticipate,” or other similar expressions in this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260223187816/en/
Crescendo Communications, LLC
212-671-1020
KNRX@crescendo-ir.com
FAQ**
How does KNOREX LTD. Class A KNRX differentiate its AI-powered XPO platform from competitors in the automotive advertising sector, especially during peak retail periods like Black Friday?
What specific metrics or success indicators were utilized to assess the performance of KNOREX LTD. Class A KNRX's recent automotive campaign during this highly competitive advertising environment?
Can you elaborate on the strategic insights provided by KNOREX LTD. Class A KNRX's managed services team to optimize outreach and enhance dealership visits in the Black Friday campaign?
What plans does KNOREX LTD. Class A KNRX have to further expand its services and technological capabilities within the automotive advertising vertical in the coming years?
**MWN-AI FAQ is based on asking OpenAI questions about KNOREX LTD. Class A (NYSE: KNRX).
NASDAQ: KNRX
KNRX Trading
24.64% G/L:
$1.16 Last:
157,651 Volume:
$1.03 Open:
