Wrangler® and Made In Cookware Heat Things Up with a Sizzling New Collaboration
MWN-AI** Summary
Wrangler® and Made In Cookware have launched an exciting collaboration, the Wrangler x Made In Collection, blending rugged fashion with culinary functionality. Debuting on June 3rd, the limited-edition collection features a four-piece apparel line that includes a denim chef chore jacket, a cotton indigo twill chef shirt, a vintage-inspired crew-neck t-shirt, and a utility-rich denim apron equipped with slots, pockets, and Wrangler’s signature stitching.
This unique collaboration also highlights three award-winning knives from Made In: a Chef Knife, Utility Knife, and Paring Knife. Each knife incorporates denim micarta handles, reflecting Wrangler's iconic style while maintaining the brand's commitment to quality. The limited collection targets chefs, culinary enthusiasts, and anyone who appreciates form and function in their kitchen tools and attire.
The faces of the collection, Chefs Daisy and Greg Ryan of Bells Restaurant, embody the spirit of hard work and coolness that aligns with both brands. "Partnering with Made In brings Wrangler's legacy into a new arena," said Wrangler’s VP John Meagher, emphasizing a shared connection between craftsmanship in the kitchen and rugged outdoor life.
Made In Cookware, founded in 2017 but with roots tracing back four generations in the kitchen supply business, emphasizes a commitment to superior products crafted in the USA and Europe. Their collaboration with Wrangler epitomizes an intersection of innovation and style that caters to modern culinary adventurers. This exclusive collection is available through Wrangler.com and MadeInCookware.com, with prices for apparel ranging from $34.99 to $114.99, and knife sets retailing at $369.
Together, Wrangler and Made In invite everyone to embrace a lifestyle where culinary style meets rich American craftsmanship.
MWN-AI** Analysis
The recent collaboration between Wrangler® and Made In Cookware signifies a compelling fusion of rugged style and culinary craftsmanship. As both brands unveil their limited-edition collection, which launched on June 3rd, investors and market watchers alike should take note of the potential implications for both companies' market positions and growth trajectories.
From a brand strategy perspective, this collaboration effectively leverages Wrangler’s strong heritage as a symbol of American craftsmanship and Made In's reputation for professional-grade kitchenware. Positioned strategically, this partnership could enhance brand reach, especially among lifestyle consumers who value both aesthetics and functionality. By merging fashion and culinary needs, they cater to a growing market of home cooks and food enthusiasts who prioritize quality in both apparel and cookware.
Financially, this collaboration could boost sales through exclusive, high-demand products. With apparel prices ranging from $34.99 to $114.99 and the 3-piece knife set retailing at $369, the pricing strategy targets affluent consumers seeking premium products. This sector has shown resilience even in challenging economic climates.
Analysis of Wrangler's parent company, Kontoor Brands (NYSE: KTB), suggests a steady stock performance driven by strong brand loyalty. The added revenue from this collaboration could further enhance their brand portfolio, making it a potentially lucrative investment.
Similarly, Made In, with its growing presence in over 2,000 restaurants and high consumer ratings, is poised for growth. Their association with Wrangler could expand their consumer base beyond professional chefs to include fashion-conscious home cooks.
Investors should monitor consumer response to this collection closely, as it may provide insights into trends within the culinary and lifestyle sectors, ultimately informing broader market forecasts. The longevity of this partnership could hinge on the execution of marketing strategies and customer engagement moving forward.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Heritage Brands Collide for a Limited-Edition Culinary-Inspired Capsule
Two American brands are bringing serious style to the kitchen and beyond. Wrangler® , the legendary name in denim, is teaming up with Made In Cookware (Made In), the fourth-generation kitchen supply company trusted by professional chefs and home cooks alike. Together they’re launching a limited-edition collection that blends rugged fashion and culinary function, telling a story that feels at home both on the stovetop and the open range.
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Wrangler x Made In
Debuting June 3 rd , the Wrangler x Made In Collection delivers versatile apparel and accessories for seamless transitions from the kitchen to front of house. The 4-piece apparel drop includes a quintessentially Wrangler rinsed denim chef chore jacket, its rich indigo hue a testament to timeless style and enduring quality, complete with golden embroidery and antiqued hardware. A one-of-a-kind cotton indigo twill chef shirt combines the craftsmanship of the chef-favorite cookware brand with the versatility of denim to help take on the heat and the unexpected. A soft cotton crew-neck collab t-shirt displays the collaborative logos on the chest and a vintage-inspired graphic print across the back. And a denim apron rounds out the apparel, coming fully equipped with two lower patch pockets, Wrangler’s classic ‘W’ stitching, utensil slots across the chest, and a removable strap with leather tabs and extra snaps for a comfortable fit. This apron is designed to handle anything, from bustling kitchens to the untamed wilderness.
The collection also includes three of Made In’s award-winning full tang and fully forged French knives—a Chef Knife, a Utility Knife, and a Paring Knife. The unique denim micarta knife handles in this collection are a testament to innovation, incorporating authentic Wrangler denim into Made In’s timeless knife design. Available individually or as a three-piece set, these knives are more than mere tools; they are heirlooms in the making, ready to become an extension of your passion.
This Wrangler x Made In collection isn't just about utility; it's about embracing a lifestyle where craftsmanship, quality, and effortless style intertwine. It's an invitation to savor every moment, whether you're orchestrating a culinary symphony or sharing stories around a well-set table. This collection is poised to become a cherished part of your journey, a testament to the beauty found in both the making and the sharing.
Leading the charge as the faces of the collection are Chef Daisy Ryan and Greg Ryan, co-founders of the award-winning Bells Restaurant in Los Alamos, California. Known for their elevated take on French bistro fare and California-grown hospitality, the Ryans, both of whom grew up on a ranch, embody the spirit of the collaboration: hands-on, hard-working, and effortlessly cool.
“Wrangler has been synonymous with American craftsmanship for generations. Partnering with Made In brings that legacy into a new arena,” said John Meagher, Vice President of Global Brand Marketing at Wrangler. “This collection celebrates the shared grit and style of life in the kitchen and on the range.”
Made In, based in Austin, Texas, brings four generations of expertise to the table. What began as a heritage kitchen supply family business has evolved into a globally trusted cookware brand, designed with chefs, and used in more than 2,000 restaurants worldwide. Their tools are crafted in the USA and Europe using top-tier raw materials and the industry’s most skilled artisans.
“Teaming up with an iconic American brand like Wrangler is a dream,” said Jake Kalick, Co-Founder and President of Made In. “We share an obsession with raw material, craftsmanship, and making things that work. Creating something at the intersection of their material expertise and the fifth-generation bladesmith who crafts our knives was a truly exciting period of innovation. The Wrangler x Made In Collection is built to last, whether in the kitchen or out on the range, and made for chefs, pitmasters, and backyard legends who demand timeless quality in every detail.”
This exclusive collection is designed for chefs, creators, and culinary adventurers alike—anyone who believes great style should be part of every recipe. Whether you are cooking in a Michelin-starred kitchen or at a backyard cookout, the Wrangler x Made In collection delivers functional flair with an edge.
The collaboration will be available for purchase on Wrangler.com and MadeInCookware.com , with apparel prices ranging from $34.99 to $114.99, and the 3-piece knife set retailing for $369. Individual knife prices will range from $129-$189. For more information, please visit Wrangler.com or follow @wrangler on social media for exclusive updates and behind-the-scenes looks at these must-have pieces.
About Wrangler®
Wrangler® , of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.
About Made In Cookware
Made In Cookware (Made In) is a premium cookware brand based in Austin, TX. Founded in 2017 but born of a 4th-generation, family-owned kitchen supply business, Made In creates best-in-class cookware developed in partnership with the world’s finest chefs and foremost craftsmen.
Today, you'll find Made In products in more than 2,000 restaurants, in the hands of James Beard Award-winning chefs at Michelin-starred restaurants across the country, and in the kitchens of home cooks everywhere. Made In products have garnered over 100,000 5-star reviews, and the company was named one of Inc. Magazine’s best workplaces and Newsweek’s best online shops of 2024.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250603423301/en/
Media Contact:
Ashley Lutzker
AMP3 Public Relations
ashley@amp3pr.com
607-279-4617
FAQ**
How does the collaboration between Wrangler and Made In Cookware impact the brand positioning of Kontoor Brands Inc. (KTB) in the lifestyle and culinary markets?
What strategic advantages does Kontoor Brands Inc. (KTB) gain by combining fashion with culinary function in the limited-edition Wrangler x Made In collection?
Given the premium pricing of the Wrangler x Made In collection, what are the anticipated sales projections for Kontoor Brands Inc. (KTB) after the launch?
How will customer feedback on the Wrangler x Made In collection influence future product development strategies for Kontoor Brands Inc. (KTB)?
**MWN-AI FAQ is based on asking OpenAI questions about Kontoor Brands Inc. (NYSE: KTB).
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