Lamar Advertising's Steady Growth Is Attractive

2026-02-20 17:29:18 ET

Shares of Lamar Advertising Company ( LAMR ) have been a moderate performer over the past year, gaining about 5%, though shares pulled back on Friday after the company reported mixed results, though guidance did not miss as much as it may first seem. While its focus on local advertisers has helped to support the business, the overall advertising environment has been weak given margin pressure and macro uncertainty, which has limited growth opportunities. I last covered shares in December when I rated Lamar a “ B uy,” given its dividend and growth potential. Since then, shares are basically flat, and with updated financials, now is a good time to revisit Lamar....

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