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Lamar Advertising to appear at the Morgan Stanley Technology, Media & Telecom Conference

MWN-AI** Summary

Lamar Advertising Company (Nasdaq: LAMR), a leader in outdoor advertising, is set to engage with investors at the Morgan Stanley Technology, Media & Telecom Conference on March 4, 2026. Sean Reilly, the CEO, will participate in a live question-and-answer session scheduled to begin at approximately 6:20 p.m. EST. This session will be available through an audio webcast on Lamar's official website, www.lamar.com, and will remain archived for 30 days, allowing investors to revisit the insights shared during the event.

Founded in 1902, Lamar Advertising has established itself as one of North America's premier outdoor advertising companies, boasting over 360,000 displays across the United States and Canada. The company's diverse advertising portfolio includes billboards, interstate logos, transit, and airport advertising formats, enabling both local businesses and national brands to effectively connect with a wide array of audiences daily.

Notably, Lamar is at the forefront of digital advertising, featuring the largest network of digital billboards in the U.S. with over 5,500 displays. This significant investment in digital technology underscores Lamar's commitment to innovation in the advertising industry, as it continues to enhance the effectiveness of its advertising solutions in a rapidly evolving marketplace.

Lamar Advertising remains dedicated to providing quality service and measurable results for its clients. As the industry adapts to changing consumer behaviors and technological advancements, discussions at the Morgan Stanley conference will likely focus on Lamar's strategies for sustaining growth and expanding its digital footprint, as well as its role in shaping the future of outdoor advertising. Interested stakeholders can follow developments from the session by accessing the live webcast or the archived recording.

MWN-AI** Analysis

As Lamar Advertising Company (Nasdaq: LAMR) prepares for its upcoming participation in the Morgan Stanley Technology, Media & Telecom Conference, there are several key factors investors should consider. The event, featuring CEO Sean Reilly, provides an opportunity for insights into the company's current strategies, market positioning, and future outlook in the dynamic outdoor advertising space.

Lamar's extensive portfolio, comprising over 360,000 displays across North America, positions it firmly within a competitive advertising landscape. Notably, the company's robust digital offering—with over 5,500 digital billboards—places it at the forefront of an evolving industry increasingly influenced by technological advancements and shifts in consumer behavior. This diversification enhances Lamar's revenue potential, making it a versatile choice for various advertisers, from local businesses to national brands.

Investor attention should focus on key performance indicators discussed during the Q&A session, including marketing trends, revenue growth in digital formats, and potential expansion plans. The ongoing recovery from the pandemic has led businesses to reinvest in advertising, which could bode well for companies like Lamar that cater to both traditional billboard advertising and modern digital spaces.

Furthermore, potential future developments in programmatic advertising and advancements in data analytics could present opportunities for Lamar to optimize inventory usage and effectiveness. As advertising budgets continue to migrate towards digital mediums, firms that demonstrate adaptability in offering targeted advertising solutions are likely to thrive.

In summary, as Lamar Advertising engages with analysts and investors at the conference, stakeholders should gauge the company's strategies for navigating market shifts and its potential for sustainable growth. Considering these factors could inform investment decisions moving forward, particularly as Lamar positions itself as a leader in a transformative advertising ecosystem.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: GlobeNewswire

BATON ROUGE, La., Feb. 25, 2026 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) today announced that Sean Reilly, CEO of Lamar Advertising Company, is scheduled to participate in a question-and-answer session at the Morgan Stanley Technology, Media & Telecom Conference on Wednesday, March 4, 2026 at approximately 6:20 p.m. EST.

The session will be carried live via audio webcast at the Company’s website, www.lamar.com, and will be archived for 30 days.

About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with over 360,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of- home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,500 displays.

Company Contact:
Buster Kantrow
(225) 926-1000
bkantrow@lamar.com


FAQ**

How does Lamar Advertising Company LAMR plan to further innovate its digital billboard offerings to maintain its leadership in the outdoor advertising market?

Lamar Advertising Company plans to enhance its digital billboard offerings by integrating advanced technologies such as programmatic advertising, data analytics, and augmented reality, while expanding its network and improving audience targeting to sustain its leadership in the outdoor advertising market.

What strategies is Lamar Advertising Company LAMR implementing to attract more local businesses to utilize its advertising platforms?

Lamar Advertising Company is implementing targeted marketing campaigns, offering flexible pricing models, and enhancing digital advertisement capabilities to attract more local businesses to utilize its advertising platforms.

Can you discuss any recent trends in the outdoor advertising industry that may impact Lamar Advertising Company LAMR's future growth and profitability?

Recent trends in the outdoor advertising industry, including the growing integration of digital media, increased focus on programmatic buying, and enhanced audience targeting through data analytics, are likely to boost Lamar Advertising Company's growth and profitability going forward.

How does Lamar Advertising Company LAMR measure the effectiveness of its advertising formats in reaching diverse audiences across different markets?

Lamar Advertising Company measures the effectiveness of its advertising formats by analyzing audience reach and engagement metrics, conducting market studies, utilizing audience analytics tools, and gathering feedback from clients to ensure it effectively targets diverse demographics across various markets.

**MWN-AI FAQ is based on asking OpenAI questions about Lamar Advertising Company (NASDAQ: LAMR).

Lamar Advertising Company

NASDAQ: LAMR

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