Locafy Reports Continued Commercial Expansion of Localizer Platform in U.S. Insurance Sector; 165 State Farm Agents Now Active Across All 50 States
MWN-AI** Summary
Locafy Limited (Nasdaq: LCFY, LCFYW), a SaaS technology firm from Perth, Australia, has announced significant growth of its Localizer platform within the U.S. insurance sector. The platform is witnessing heightened adoption among independent insurance agents, with 165 State Farm agents now utilizing it across all 50 states. This aligns with a broader trend where service-based businesses are seeking enhanced local search visibility.
The Localizer platform is designed to capture targeted local search traffic by deploying optimized landing pages, ensuring businesses improve their rankings on search engines and AI-driven platforms. Locafy's recent participation in the National Agents Network Conference in Phoenix highlighted the effectiveness of its technology, fostering greater connection with potential clients.
Supporting its U.S. expansion, Locafy is collaborating with LoHi Digital, a marketing platform that aids businesses in improving local visibility. According to CEO Gavin Burnett, the demand for Localizer within the insurance industry underscores its valuable role in enhancing customer acquisition strategies.
To bolster its operational capabilities, Locafy has acquired Growth Pro Agency, enhancing its leadership with COO Jason Jackson, who has strong experience in digital marketing and customer acquisition. Jackson emphasized the platform's capability to provide real-time performance data, significantly aiding agencies in maintaining client engagement and reducing churn.
Locafy is also centralizing its U.S. operations by establishing a headquarters in St. Louis, Missouri, and expanding its technical team to focus on AI search optimization. Founded in 2009, Locafy’s mission is to boost visibility for businesses in local and national markets through innovative SEO methods and automation. As it continues to attract interest from independent insurance agents and other local businesses, Locafy positions itself as a vital player in the digital marketing landscape.
MWN-AI** Analysis
Locafy Limited (Nasdaq: LCFY) is positioning itself advantageously in the booming U.S. insurance sector through the expanded adoption of its Localizer platform. Recently, the company reported that 165 independent State Farm agents have integrated the platform, highlighting its effectiveness for service-based businesses that rely heavily on local visibility. With over 200 current deployments, including various service-area businesses, Locafy is demonstrating significant traction, particularly in an industry where localized search optimization is essential for lead generation.
The partnership with LoHi Digital is pivotal in driving this growth. Their insurance-focused sales team is dedicated to enhancing local visibility for insurance agents, thus reinforcing demand for Locafy’s services. This collaborative approach aligns with the ongoing trend of businesses seeking tailored solutions for competitive differentiation in their marketing strategies.
Moreover, Locafy's acquisition of the Growth Pro Agency has strengthened its operational capabilities, while also enhancing the value proposition offered to its clients. Jason Jackson’s experience in digital marketing aligns with Locafy’s operational needs as it scales its services.
Despite the positive momentum, it’s essential for investors to remain cautious. The market for digital marketing solutions is rapidly evolving, requiring continuous innovation to keep pace with emerging trends and customer demands. While the current adoption rates are promising, the company’s future performance will depend significantly on its ability to maintain this growth trajectory and fend off competition from other players in the SEO and digital marketing space.
In conclusion, Locafy presents a compelling opportunity within the tech sector, particularly for investors looking at companies with strong growth potential in niche markets. However, they should monitor the evolving landscape of digital marketing closely, assessing any potential risks associated with scalability and competition.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PERTH, Australia, March 05, 2026 (GLOBE NEWSWIRE) -- Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a global software-as-a-service technology company specializing in location-based digital marketing solutions, today announced continued commercial expansion of its Localizer platform within the U.S. insurance sector, highlighted by growing adoption among independent insurance agents.
A total of 165 independent State Farm agents are now actively using the Localizer platform across all 50 U.S. states, reflecting continued adoption of Locafy’s technology among service-based businesses seeking to improve local search visibility.
In total, more than 200 Localizer deployments are now active, including service-area businesses (SABs).
The update follows Locafy’s participation in the National Agents Network Conference held in Phoenix, Arizona from February 11–13, where the Company co-sponsored the event and demonstrated the Localizer platform to insurance agents and industry partners.
The Localizer platform enables businesses to capture high-intent local search traffic by programmatically deploying optimized landing pages designed to improve ranking visibility across search engines and emerging AI-driven search platforms.
Partner Sales Expansion
Locafy’s commercial growth within the insurance sector is being supported by partners such as LoHi Digital, a U.S.-based digital marketing and customer acquisition platform focused on helping service-based businesses improve local search visibility and lead generation.
“We are seeing strong demand for the Localizer platform from businesses that depend on local visibility to acquire customers,” said Gavin Burnett, CEO of Locafy. “The growing adoption among independent insurance agents highlights the effectiveness of our technology and the strength of our partner-led distribution strategy.
“Insurance is a highly localized industry where search visibility can directly influence lead generation and customer acquisition. As adoption continues to expand across the United States, we believe the Localizer platform is well positioned to help businesses capture more high-intent search traffic and drive measurable growth.”
LoHi Digital has recently deployed a dedicated insurance-focused sales team of five professionals targeting the U.S. insurance market.
“We evaluated a number of local SEO and programmatic page solutions,” said Danielle DeFrances of LoHi Digital. “What differentiated Locafy was their structured, scalable approach to local landing page creation combined with a strong emphasis on indexation and technical performance. The product felt purpose-built for multi-location and service-based businesses rather than a generic SEO add-on.
“The reporting dashboard provides clear visibility into page deployment, indexation status, and ranking movement. Being able to clearly demonstrate performance improvements makes it easier for agencies to communicate value and maintain transparency with clients.”
DeFrances also noted that demand for improved local visibility continues to grow among businesses competing in highly localized markets.
Strategic Acquisition Strengthens Leadership Team
To support accelerating demand for the Localizer platform, Locafy also acquired Growth Pro Agency, a digital marketing firm focused on lead generation and local search marketing solutions.
As part of the transaction, Growth Pro Agency CEO Jason Jackson has joined Locafy as Chief Operating Officer (COO), strengthening the Company’s operational leadership as it scales adoption of the Localizer platform across key vertical markets. Jackson has extensive experience in agency operations, digital marketing, and customer acquisition.
“The results and reporting dashboard were a key reason we chose Locafy,” said Jackson. “Most SEO platforms operate on monthly or quarterly reporting cycles, but Locafy allows agencies and customers to track progress weekly, which helps keep customers engaged and reduces churn.
“From an operational perspective, the platform’s automation is extremely powerful. Campaigns can be launched in minutes, and once deployed, Locafy manages everything from citations to map optimization, allowing agencies to scale services efficiently.
“We recently worked with a roofing company that launched its business last year. After launching its website and deploying Localizer, the company generated more than $600,000 in revenue within its first five months of operation, with a significant portion of those leads attributed to improved local search visibility.”
Expansion of U.S. Operations
To support its growing commercial activity in North America, Locafy has established a U.S. headquarters in St. Louis, Missouri, and expanded its operational team, including additional engineering resources focused on AI search optimization (AEO).
About Locafy
Founded in 2009, Locafy (Nasdaq: LCFY, LCFYW) is on a mission to accelerate visibility and prominence for local, national, and brand-focused businesses across online and AI search engines through proprietary SEO techniques, technologies, and AI-driven automation. For more information, please visit www.locafy.com.
Forward-Looking Statements
This press release contains "forward-looking statements" that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as "subject to", "believe," "anticipate," "plan," "expect," "intend," "estimate," "project," "may," "will," "should," "would," "could," "can," the negatives thereof, variations thereon and similar expressions, or by discussions of strategy, although not all forward-looking statements contain these words and include, but are not limited to the use and adoption of Locafy's products and solutions by partners and parties, the continued adoption of Locafy's solutions in the US and other industries, continued revenue growth, and potential revenues generated from the adoption of Locafy's solutions. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks, and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's filings with the Securities and Exchange Commission (the "SEC"), including the Company's Annual Report on Form 20-F, filed with the SEC on November 12, 2025, as amended and restated, and available on its website (www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
Investor Relations Contact
Matt Glover
Gateway Group, Inc.
(949) 574-3860
LCFY@gateway-grp.com
FAQ**
How has the adoption of Locafy Limited's Localizer platform among independent insurance agents, specifically with regard to the Locafy Limited Warrant LCFYW, contributed to the company's overall growth trajectory in March 2026?
What specific metrics or performance indicators does Locafy Limited track regarding the effectiveness of the Localizer platform, and how do these relate to the value of the Locafy Limited Warrant LCFYW for investors?
Considering Locafy Limited's recent acquisition of Growth Pro Agency, how might this impact the performance and perceived value of the Locafy Limited Warrant LCFYW in the coming months?
What strategies is Locafy Limited employing to further enhance local search visibility for its partners, and how might these initiatives affect the potential returns on the Locafy Limited Warrant LCFYW?
**MWN-AI FAQ is based on asking OpenAI questions about Locafy Limited (NASDAQ: LCFY).
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