Locafy's AI Sales Team Delivers Strong Initial Results, Validating Scalable Go-to-Market Model

Locafy Limited (NASDAQ: LCFY), a prominent software-as-a-service company specializing in location-based digital marketing, has announced successful initial results from its newly launched AI Sales Team. This pilot campaign, conducted in Australia, demonstrated the potential of Locafy’s AI-driven partner acquisition strategy, generating 18 meetings, 130 warm leads, and several proof-of-concept deployments.

In August 2025, the AI Sales Team, trained on Locafy’s suite of products, initiated its first campaign by reaching out to 900 digital marketing agencies through AI-generated SMS communications over a four-day period. The results were notable: 25 meetings were scheduled, reflecting a 12.5% conversion rate among those agencies engaged, while 652 two-way SMS conversations ensued, totaling over 1,650 messages. The 130 qualified warm leads generated have been entered into the company's CRM for follow-up via AI voice calls.

Significantly, every meeting organized by the AI attended, with conversion rates exceeding 50% to date. The opportunities captured range from partnerships with a national home services franchise with over 700 franchisees to large and mid-sized digital agencies.

Gavin Burnett, CEO of Locafy, underscored the effectiveness of the AI Sales Team in enhancing partner acquisition and customer engagement, highlighting a straightforward and scalable go-to-market strategy focused on utilizing AI for generating quality leads. Given the extensive database of around 55,000 U.S. agencies, Locafy anticipates this model could significantly drive future growth for both the company and its partners. Burnett is set to elaborate on these results and the strategic plans at the Gateway Conference on September 3, 2025.

Locafy Limited (NASDAQ: LCFY) has made significant strides with its newly launched AI Sales Team, yielding promising results that warrant attention from investors seeking growth opportunities in the tech sector. The recent pilot campaign, which successfully generated 18 meetings and 130 warm leads from just 900 outreach attempts to Australian digital marketing agencies, demonstrates the scalability and effectiveness of Locafy’s AI-driven go-to-market strategy.

The impressive metrics—12.5% conversion from engagement to meetings, 100% attendance at AI-generated meetings, and over 50% conversion rate for secured opportunities—underscore the potential for substantial revenue growth as Locafy expands its AI capabilities across the U.S. market. Given that the company targets a landscape of 55,000 agencies, this initial success suggests a robust framework for acquiring partners and driving customer engagement.

Locafy's strategy focuses on leveraging AI to facilitate lead generation and to forge direct connections between digital marketing agencies and the company's technology solutions. This approach not only streamlines the sales process but also enhances the customer experience, thereby increasing the likelihood of successful conversions and long-term partnerships.

Investors should consider the broader implications of Locafy's advancements. With AI increasingly becoming a cornerstone of sales and marketing, companies like Locafy that pioneer its application in partner acquisition stand to benefit from growing demand in the marketplace. The validation of Locafy's model positions it favorably against competitors, potentially increasing its valuation as the company scales its efforts.

As Locafy prepares to elaborate on its AI strategy at the Gateway Conference, I recommend potential investors monitor the company closely. The early indications of success could signal a transformative growth phase for Locafy, provided it continues to harness AI effectively to expand its market footprint.