Laird Superfood Launches New Protein Coffee with Real Whey for Complete Protein
MWN-AI** Summary
Laird Superfood, Inc. (NYSE: LSF), renowned for its emphasis on functional and clean ingredients, has unveiled a new product: Protein Coffee featuring Lion's Mane Mushroom and real whey protein. This launch signifies Laird's foray into the dairy category, responding to consumer demand for high-quality, dairy-based protein options. The new Protein Coffee combines fast-absorbing whey protein, essential for muscle repair and building lean muscle, with milk protein for slower digestion, which aids in prolonged satiety and sustained energy levels.
Gabby Reece, Co-Founder of Laird Superfood, emphasized the brand's commitment to maintaining ingredient integrity while expanding its product lineup to cater to a broader audience, highlighting the versatility of protein sources. Jason Vieth, the company's CEO, noted that entering the dairy sector aligns with Laird Superfood's mission of providing clean, high-quality nutrition, free from additives often found in the market.
Each serving of the Protein Coffee offers 10 grams of a protein blend derived from whey and milk protein concentrate, while completely avoiding soy, gums, seed oils, and artificial ingredients. Additionally, the inclusion of Lion's Mane mushrooms brings cognitive support benefits. This versatile protein coffee comes as a powder, easily mixed with either cold or hot water, and is available in three flavors: Sweet & Creamy, Vanilla, and Unsweetened.
Currently, the product can be found at Sprouts Farmers Market, on Laird Superfood's website, and on Amazon, retailing at $19.99 for a 5.3-ounce bag. Laird Superfood remains committed to its plant-based offerings and aims to continue catering to various dietary preferences while promoting active lifestyles through its range of superfood products.
MWN-AI** Analysis
Laird Superfood, Inc. (NYSE: LSF) has recently expanded its product lineup by launching Protein Coffee with Real Whey, positioning itself strategically within the booming health and wellness market. This move into dairy-based protein is noteworthy as it coincides with a growing consumer demand for clean protein sources, particularly among fitness enthusiasts seeking convenient, nutritious options.
The introduction of whey protein, known for its complete amino acid profile, offers a significant value proposition. With 10 grams of protein per serving and no additives, Laird’s product effectively targets a broader audience while maintaining its commitment to high-quality, minimally processed ingredients. This clean label philosophy aligns with current consumer trends gravitating towards transparency and nutritional integrity. Additionally, the inclusion of Lion's Mane Mushroom enhances cognitive support, appealing to health-conscious individuals aiming to amplify their performance both mentally and physically.
Financial analysts should keep a close eye on Laird Superfood's market penetration and sales growth in the dairy segment. The product is competitively priced at $19.99 for a 5.3-oz bag, and its availability in both retail and online outlets should facilitate strong initial uptake. With an omnichannel distribution strategy from Sprouts Farmers Market to platforms like Amazon, Laird Superfood is poised to capture the attention of health-oriented consumers across various demographics.
Investors might consider Laird Superfood’s potential to carve out market share in the protein coffee niche, which blends the popular coffee trend with fitness-focused nutrition. As consumer habits increasingly lean towards convenience and health, Laird's expansion into whey protein represents a calculated risk that could yield significant rewards. Therefore, a positive outlook on Laird Superfood may be warranted, with recommendations to monitor sales traction and market feedback closely.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Brand's Ingredient-First Approach Brings Clean, High-Quality Dairy Protein to Coffee without Additives or Compromise
BOULDER, Colo., Jan. 22, 2026 /PRNewswire/ -- Laird Superfood®, Inc. (NYSE: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, has launched Laird Superfood Protein Coffee with Lion's Mane Mushroom, made with whey protein from dairy. The move into dairy marks a new step for the brand and meets consumer demand for clean, dairy-based protein, one of the original superfoods.
Offering all nine essential amino acids, whey is an excellent and complete source of protein for repairing and building lean muscle. The brand's new Protein Coffee intentionally combines fast-absorbing whey protein for muscle recovery with milk protein for slower digestion, supporting longer-lasting satiety and sustained energy.
"Laird Superfood has always been an ingredient-first company, and the introduction of Protein Coffee with dairy creates an opportunity for the brand to serve a broader audience with the same uncompromising standards," says Gabby Reece, Co-Founder of Laird Superfood. "Laird and I are omnivores and believe in getting protein from a variety of sources, so we're excited to share a dairy option with our Laird Superfood community."
"Entering into the dairy market is the natural evolution for our brand," says Jason Vieth, CEO of Laird Superfood. "We're bringing Laird Superfood's strict nutritional guardrails to the dairy category, which is often filled with additives and processed ingredients, so we can deliver clean, high-quality whey protein to our customers."
Each serving of Laird Superfood Protein Coffee with Lion's Mane Mushroom contains 10 grams of high-quality protein (a blend of whey and milk protein concentrate), without soy, gums, seed oils, or sunflower lecithin. Nothing artificial, ever. Whey protein is especially rich in leucine, isoleucine, and valine amino acids. Lion's mane functional mushrooms provide added support for cognition and focus.
Protein Coffee is a powder that can either be mixed with cold water and served over ice, or made with hot water. It comes in three flavors, Sweet & Creamy, Vanilla, and Unsweetened. Already available at Sprouts Farmers Market, Protein Coffee is also sold at LairdSuperfood.com and Amazon, with additional retailers to come. A 5.3-oz. bag retails for $19.99. Laird Superfood will continue offering its full lineup of plant-based products, including Protein Instant Latte, Protein Creamer, and its coconut milk-based instant lattes and creamers, ensuring consumers can choose the protein source that best fits their lifestyle and dietary preferences.
For more information about new products, follow @LairdSuperfood on Instagram, @LairdSuperfood on TikTok, and visit LairdSuperfood.com.
About Laird Superfood®
Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Co-Founded by world-renowned big wave surfer Laird Hamilton in 2015 and selling its first products in 2016, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his Co-Founder, wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.
https://lairdsuperfood.com/
PRESS CONTACT
Brooke Cashin
brooke@stanton-company.com
702-306-7808
SOURCE Laird Superfood
FAQ**
How does Laird Superfood Inc. LSF plan to differentiate its new Protein Coffee with real whey from competitors in the increasingly crowded protein coffee market?
What consumer feedback or market research led Laird Superfood Inc. LSF to introduce a dairy-based protein option, and how do they anticipate this will affect sales?
Considering the ingredient-first approach of Laird Superfood Inc. LSF, what measures are in place to ensure the quality and sourcing of the whey protein used in the new Protein Coffee?
How will Laird Superfood Inc. LSF market its new Protein Coffee, especially targeting consumers who prefer plant-based alternatives, while maintaining their commitment to inclusivity in dietary preferences?
**MWN-AI FAQ is based on asking OpenAI questions about Laird Superfood Inc. (NYSE: LSF).
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