Lifeway Foods® Launches Kefir-Packed Power Play Shake for Barry's 'Find Your Strength' Challenge
MWN-AI** Summary
Lifeway Foods, Inc. has unveiled its new kefir-packed Power Play shake in partnership with Barry’s, a global leader in boutique fitness. Designed to fuel participants during Barry's 'Find Your Strength' challenge, which runs from January 26 to February 25, 2026, this shake incorporates Organic Plain Whole Milk Kefir, blue spirulina, chia seeds, almond milk, vanilla whey protein, granola, and blueberries. The shake promises to enhance energy levels and support recovery, making it an ideal complement for participants who can choose between completing 12 or 20 classes in 30 days.
Julie Smolyansky, CEO of Lifeway Foods, emphasized the shake's nutritional benefits, highlighting its protein and bioavailable nutrients that promote gut health and overall wellness. Available at Barry’s Fuel Bar locations nationwide throughout the challenge, the Power Play shake offers a convenient post-workout option for participants.
In addition to the shake, Lifeway Foods plans to set up a kefir smoothie bowl bar at Barry’s studios in the Hamptons, enhancing the post-workout experience with probiotic-rich options. Lifeway Foods has earned recognition as one of America's top growth leaders and continues to expand its reach with products sold in various countries including Mexico, Ireland, and France.
Barry's, established in 1998, has transformed into a lifestyle brand, fusing innovative fitness trends with a strong community ethos. With 97 studios across 18 countries, Barry's offers a variety of classes and a digital platform alongside its iconic Red Room workouts. For more information, visit Lifeway Foods at lifewayfoods.com and Barry's at barrys.com.
MWN-AI** Analysis
Lifeway Foods (NASDAQ: LWAY) has recently made a notable entry into the fitness and health market with its launch of the Power Play Shake in collaboration with Barry's, a leader in boutique fitness. As they partner for the 'Find Your Strength' challenge, this initiative signals a strategic move that aligns with growing consumer trends towards health, wellness, and functional foods.
From a financial analysis standpoint, Lifeway's innovative product offerings, like the Power Play Shake, capitalize on the increasing consumer demand for nutritious and protein-rich options that support active lifestyles. This shake combines elements such as organic kefir, blue spirulina, and whey protein—ingredients increasingly favored in health circles. Given Lifeway's established reputation in probiotic products, this new launch could enhance brand loyalty and expand their market reach.
Investors should be aware that the partnership with Barry's potentially increases Lifeway's visibility significantly, engaging with Barry's global community of fitness enthusiasts. Such collaboration not only promotes consumer uptake of Lifeway’s products but also strengthens its position in a competitive health beverage market.
Looking ahead, Lifeway's strategic initiatives, combined with positive industry trends around gut health and nutrition, suggest potential for growth. However, it is essential for investors to monitor key performance indicators such as sales figures from this launch, consumer feedback, and overall participation rates in the challenge.
Overall, Lifeway Foods presents an intriguing investment opportunity given its blend of innovative products, strategic partnerships, and positioning in a rapidly growing sector. Cautious investors should consider entering or increasing their positions in LWAY while keeping an eye on the company's performance in the coming quarters to optimize their investment strategy.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
MORTON GROVE, Ill., Jan. 30, 2026 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic products, is partnering with Barry's, the global leader in boutique fitness, for its Find Your Strength challenge, fueling participants with the newly launched, kefir-packed Power Play shake available at Barry's Fuel Bar locations nationwide.
The Lifeway Power Play shake blends Organic Plain Whole Milk Kefir, blue spirulina, chia seeds, almond milk, vanilla whey protein, granola, and blueberries, providing a protein- and probiotic-packed boost to energize workouts and support recovery.
The Find Your Strength challenge runs from January 26 through February 25, 2026, with participants choosing their track: 12 classes in 30 days or 20 classes in 30 days. This global challenge spans Barry's Red Rooms worldwide, and all class modalities count toward the goal. Participants who complete the challenge will be recognized for their accomplishments, with rewards and incentives provided by Barry's.
"Our probiotic-rich kefir provides protein and essential, bioavailable nutrients to support gut health, recovery, and overall wellness," said Julie Smolyansky, CEO of Lifeway Foods. "It's a natural fit for Barry's Find Your Strength challenge, and we're excited to help participants fuel their workouts and recover with a shake that's both nourishing and delicious."
The Lifeway Power Play shake will be available at Barry's Fuel Bar locations nationwide throughout the challenge, providing a convenient and delicious way to boost performance and recovery after each class. Lifeway will also be setting up a kefir smoothie bowl bar at Barry's Hamptons studios this summer, allowing guests to fuel up with probiotic-rich creations after their workouts.
For more information about Lifeway or its products, visit lifewayfoods.com. For more information on Barry's and the Find Your Strength challenge, visit strength.barrys.com.
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of America's Growth Leaders by TIME, as Dairy Foods' Processor of the Year 2025, one of Forbes' Best Small Companies, and named to Inc.'s 2025 Best in Business list in the Best Challenger Brands category, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the Company also produces a variety of cheeses and a ProBugs® line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates, and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.
About Barry's
Barry's is the original high-energy cardio and strength interval training workout. Launched in 1998 in Los Angeles, it was the original pioneer in the global boutique fitness movement. Since then, it has grown from "The Best Workout in the World," to become not just a fitness leader, but a community and lifestyle brand with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With 97 studios spanning 18 countries, plus its digital offering, Barry's X, Barry's now brings its global Fit Fam community with its signature Red Room workout experience both virtually and physically. Following the success of the original workout, Barry's expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training) and RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with lifting.) Now a worldwide phenomenon with a cult-like following, Barry's makes working hard and getting strong, fun. For more information, visit: https://www.barrys.com/.
Media:
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net
Perceptual Advisors
Dan Tarman
Email: dtarman@perceptualadvisors.com
General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net
SOURCE Lifeway Foods, Inc.
FAQ**
How is Lifeway Foods Inc. LWAY leveraging its partnership with Barry's to enhance brand visibility and engage with fitness-conscious consumers during the Find Your Strength challenge?
What unique nutritional benefits does the Lifeway Power Play shake offer, and how might these affect the appeal of Lifeway Foods Inc. LWAY products in the competitive health and wellness market?
How does Lifeway Foods Inc. LWAY plan to measure the success of the Power Play shake during the Find Your Strength challenge, and what metrics will be evaluated?
In what ways might the collaboration between Lifeway Foods Inc. LWAY and Barry's impact future product launches or partnerships in the health and fitness industry?
**MWN-AI FAQ is based on asking OpenAI questions about Lifeway Foods Inc. (NASDAQ: LWAY).
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