BLOOMINGDALE'S DEBUTS LATEST CAROUSEL SHOP: BLOOMINGDALE'S X "WUTHERING HEIGHTS"
MWN-AI** Summary
Bloomingdale's has unveiled its latest Carousel Shop in partnership with Warner Bros. Discovery, inspired by the anticipated film adaptation of "Wuthering Heights." Open from January 15 to February 22, 2026, this immersive shopping experience aims to capture the gothic romance of the classic tale, coinciding with the film's Valentine's release on February 13.
Customers will find a curated collection of romantic gifts and exclusive sweets, including a distinctive AQUA x "Wuthering Heights" 35-piece collection. This limited-edition assortment features statement wear inspired by the character Cathy, including rose-printed gowns, silk sleepwear, lingerie, and luxurious home goods. Other offerings consist of floral tea blends, body oils, fragrances, and specially designed notecards. The collection encourages friends to gather for Galentine’s Day or Valentine’s celebrations in attire reflecting the film's intense passion.
The Carousel’s design ingeniously incorporates visual elements from the film, reflecting the moorlands' haunting beauty and the contrasting elegance of the settings. Decorative backdrops portraying iconic scenes and architecture enhance the shopping atmosphere, providing a unique fusion of commerce and creativity.
The activation will additionally feature popup versions in various locations, culminating in a multi-city Galentine's Day celebration on February 7. This event promises a lively experience with styling demos, live music, and a themed shopping atmosphere to enthuse attendees about the film and the associated merchandise.
Denise Magid, Chief Merchant of Bloomingdale's, expressed excitement about the collaboration, affirming that it will inspire memorable gifting aligned with the romance of "Wuthering Heights." As anticipation grows for this cinematic release, Bloomingdale's Carousel Shop brings the iconic love story to life for its clientele, blending fashion, film, and festive shopping.
MWN-AI** Analysis
Bloomingdale's latest initiative, the "Wuthering Heights" Carousel Shop, offers a unique blend of retail and experiential marketing that presents a compelling opportunity for investors and analysts looking into the luxury retail sector. Running from January 15 to February 22, 2026, this collaboration with Warner Bros. Discovery is strategically timed to coincide with the Valentine's Day shopping season, targeting an audience eager for innovative gifting options.
The immersive shopping experience here is notable, capitalizing on the romantic allure of the film's narrative while featuring exclusive products such as the AQUA x "Wuthering Heights" collection. This approach not only promotes unique merchandise but also enhances customer engagement through an aesthetically captivating environment, which could drive foot traffic and increase basket sizes significantly.
Bloomingdale's strategy of incorporating licensed products and specialty items from well-regarded brands like Hanky Panky and Maude aligns with current consumer trends favoring curated collections and experiential shopping. Analysts should note that such collaborations are often met with positive consumer reception, suggesting potential for increased sales. The pop-up versions of this experience in multiple locations will further broaden reach, facilitating opportunities for brand awareness and capturing diverse market segments.
Given that Bloomingdale's is part of Macy's Inc. (NYSE: M), this initiative reflects a broader strategy to innovate amid changing retail dynamics. Investors should monitor the performance of the Carousel Shop closely. Success in this endeavor could signal a profitable shift toward more experiential retail initiatives, potentially translating to favorable long-term impacts on Bloomingdale's revenue streams and overall market positioning.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
The new carousel shop, unveiled in partnership with Warner Bros. Discovery is inspired by the cinematic reimagining of "Wuthering Heights", featuring romantic gifts, exclusive sweet treats, immersive events, and an obsession-worthy AQUA collaboration.
NEW YORK, Jan. 15, 2026 /PRNewswire/ -- Bloomingdale's announces a partnership with Warner Bros. Discovery to celebrate the much-anticipated Valentine's release of the feature film "Wuthering Heights". Running from January 15 through February 22, Bloomingdale's X "Wuthering Heights" transforms the 59th Street Carousel into a gothic, romantic world inspired by the film. Customers can shop an exclusive AQUA collaboration as well as a multitude of licensed products and specialty items.
Favorites include a Sweetheart Neck High Low Rose-Printed Gown by AQUA, exclusive lace lingerie by Hanky Panky, Slip silk pillowcases and sleep masks, and candles from Lollia. Additional must-haves include Art of Tea's floral blends, Maude's body-oil and massage-candle duo, TOKYOMILK's signature fragrance, Kim Seybert coasters, and Dear Annabelle notecards.
The star of the shop will be a 35-piece exclusive AQUA x "Wuthering Heights" collection, featuring bold, statement-making pieces inspired by Cathy's wardrobe in the film. The limited-edition assortment spans women's dresses, sleepwear, and jewelry, including flirty puff-sleeve pajamas trimmed with eyelet and ribbon, flowing dresses with romantic silhouettes, and opulent jewelry that evokes the moors' dramatic elegance. Designed for Galentine's gatherings, Valentine's celebrations, and evenings inspired by the film's windswept landscapes, the collection invites shoppers to "grab their girls and go" in pieces that capture the story's passion and intensity.
Blurring the lines between commerce and creativity, the Carousel blends the epic romance of the film with a Valentine's theme to create an immersive shopping experience. Stylized elements of the moors and period architecture are woven throughout the space as scenic backdrops and display fixtures. Visual references to the interior of Wuthering Heights, the elegance of Thrushcross Grange, and the moorlands' haunting beauty anchor the experience in the film's iconic settings.
"We're thrilled to partner with Warner Bros. to bring the romance and drama of Wuthering Heights to life through an immersive shopping experience within our Carousel. Featuring a wide range of categories and anchored by the exclusive AQUA collaboration, we're confident the assortment will resonate with our customers and inspire memorable Valentine's Day gifting and beyond," said Denise Magid, Chief Merchant of Bloomingdale's.
"Emerald Fennell's wholly original imagining of 'Wuthering Heights' for the big screen has proven truly inspirational for our creative partners, as evidenced by the breadth and depth of the Bloomingdale's Carousel Shop and the impressive roster of brands their clientele will be able to enjoy in time for Valentine's Day shopping. The creativity on display in the film translates beautifully to the thoughtful and artfully crafted items fans of the timeless story, or simply fans of romance, will be able to enjoy as they eagerly anticipate watching this epic film," said Dana Nussbaum, Co-Head of Global Motion Pictures Marketing at Warner Bros. Discovery.
Shoppers can further explore the story through dramatic window installations, scenic vignettes, and multi-sensory design elements created in partnership with the film's marketing team and Warner Bros. Discovery Global Consumer Products. Popup versions of the experience will appear in SoHo, Aventura, Century City, Sherman Oaks, and Roosevelt Field from January 15–22.
The activation culminates on February 7 with a multi-city Galentine's Day celebration timed to the film's release at both the 59th Street and Century City locations. Guests will step into a "Wuthering Heights"-inspired environment featuring on-site demos and brand activations, including a Glamsquad styling moment, along with a sip-and-shop experience, live music, light bites, and an immersive photo moment. The event brings the film's dramatic, windswept energy to life in-store while providing impactful brand exposure and a memorable kickoff to the launch.
"Wuthering Heights" opens only in theaters nationwide on February 13, 2026—just in time for Valentine's Day weekend.
Link to Campaign Imagery HERE
About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 32 Bloomingdale's stores, 22 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer celebrated its 150th anniversary in 2022. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.
About "Wuthering Heights"
From Warner Bros. Pictures and Academy Award- and BAFTA-winning filmmaker Emerald Fennell comes "Wuthering Heights", starring Academy Award and BAFTA nominee Margot Robbie opposite BAFTA nominee Jacob Elordi.
A bold and original imagining of one of the greatest love stories of all time, Emerald Fennell's "Wuthering Heights" stars Margot Robbie as Cathy and Jacob Elordi as Heathcliff, whose forbidden passion for one another turns from romantic to intoxicating in an epic tale of lust, love and madness.
The film also stars alongside Oscar nominee Hong Chau, Shazad Latif, Alison Oliver, BAFTA winner Martin Clunes and Ewan Mitchell.
Fennell directs from her own screenplay based on the novel Wuthering Heights by Emily Brontë, and produces alongside Oscar nominee and BAFTA award winner Josey McNamara and Robbie. Oscar nominee Tom Ackerley and Sara Desmond are executive producing.
Behind the scenes, Fennell worked with such frequent collaborators as Oscar- and BAFTA-winning director of photography Linus Sandgren, Oscar- and BAFTA-nominated production designer Suzie Davies, BAFTA-nominated editor Victoria Boydell, award-winning casting director Kharmel Cochrane and BAFTA-nominated composer Anthony Willis. Oscar and BAFTA winner Jacqueline Durran designed the costumes. Original songs by Charli xcx.
Warner Bros. Pictures and MRC Present A Lie Still Production A LuckyChap Production, A Film by Emerald Fennell, "Wuthering Heights". Distributed by Warner Bros. Pictures, the film will be in theaters nationwide on February 13, 2026, and internationally beginning 11 February.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor, and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the world's leading licensing organizations.
Media Contact
Jennifer.Chadroff@bloomingdales.com
SOURCE Bloomingdale's
FAQ**
How will the Bloomingdale's X "Wuthering Heights" collaboration impact Macy's, Inc. M's overall brand strategy and customer engagement during the Valentine's shopping season?
What metrics will Macy's, Inc. M use to evaluate the success of the immersive shopping experience created through the Bloomingdale's X "Wuthering Heights" partnership?
How does this launch fit into Macy's, Inc. M's long-term vision for partnerships with film studios, particularly in the context of enhancing in-store customer experiences?
What potential for growth exists for Macy's, Inc. M in expanding similar themed collaborations after assessing consumer response to the Bloomingdale's X "Wuthering Heights" initiative?
**MWN-AI FAQ is based on asking OpenAI questions about Macy's, Inc. (NYSE: M).
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