Mattel Is Set For Acceleration In 2026

2026-01-27 18:36:19 ET

Shares of Mattel, Inc. ( MAT ) have been a moderate performer over the past year, gaining over 10%. While demand for toys has been weak given tepid consumer spending on discretionary items, Mattel has managed through this period relatively well, especially considering how exposed the sector is to tariffs (as toys are overwhelmingly imported). I last covered shares in May when I rated Mattel a “ B uy.” While the stock is up 9% since then, this gain has lagged the market’s broader rally of 17%, a disappointing outcome for the rating. Shares have achieved my $21 price target, but the strength of the market rally has made Mattel’s upside less attractive than anticipated back in May. With updated financials and more certainty on the trade front, now is a good time to revisit Mattel....

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