MediaCo Announces Historic Audience Growth for EstrellaTV in 2025

MediaCo Holding Inc. (Nasdaq: MDIA) has announced a remarkable achievement for its affiliate, EstrellaTV, which experienced historic audience growth in 2025. This marks a significant inflection point as the network garnered its strongest ratings among Adults aged 18–49 during prime time in over a decade. The network recorded a notable 14% year-over-year increase in prime-time viewership for this demographic, marking its first annual growth since 2018 and surpassing its previous record of 6%.

Albert Rodriguez, CEO of MediaCo, attributed this success to strategic investments in culturally relevant programming, talent, and content aimed at engaging today’s U.S. Hispanic audience. The year was characterized by consistent upward momentum, with three consecutive quarters of growth among P18–49, peaking with a remarkable 57% increase in the fourth quarter compared to the same period in the previous year—the largest quarterly gain in the network's history.

EstrellaTV's surge was evident in both monthly and quarterly metrics, with year-over-year increases reported in nine of the last 13 months. December was particularly strong, supported by the network's flagship newscast, Noticiero Cierre de Edición, achieving its highest monthly average for P18–49 viewership. Late-night programming also contributed significantly to this growth, highlighted by successful shows like Alarma TV and Tengo Talento, Mucho Talento.

Brian Fisher, Chief Revenue Officer of MediaCo, emphasized that this growth is a validation of the network's strategy, focusing on generating sustainable momentum with younger audiences—an attractive proposition for advertisers. As EstrellaTV transitions into 2026, it does so with robust momentum and a solid foundation for further growth.

MediaCo Holding Inc. (Nasdaq: MDIA) has achieved a remarkable milestone with EstrellaTV’s historic audience growth in 2025, underscoring a pivotal moment for the network and potentially indicating a transformative trend in the media landscape. The +14% year-over-year increase in the Adult 18-49 demographic during prime time, marking the network's first annual growth since 2018, reflects a successful strategy to enhance culturally relevant content targeting the U.S. Hispanic audience.

Investors should take note of several key factors driving this growth. The significant increases in viewership across consecutive quarters—most notably, a staggering 57% in 4Q25—point to a robust demand for the network's programming. This growth trajectory suggests that EstrellaTV is not merely experiencing a one-off surge but is establishing sustainable momentum, highlighted by consistent monthly gains in 9 of the last 13 months.

The strategic investment in content and talent appears to be paying off, with growing interest from advertisers keen to engage younger audiences. As Brian Fisher, Chief Revenue Officer of MediaCo, indicated, this type of audience growth shifts market dynamics and increases the attractiveness of EstrellaTV for advertising dollars.

From a market perspective, MediaCo represents a compelling opportunity. The robust growth in key demographics, combined with a clear strategic direction, positions the company favorably for potential investment. As EstrellaTV heads into 2026, the continued focus on culturally relevant content and prime-time programming could further elevate its market positioning.

Investors should consider keeping an eye on MediaCo as it navigates this growth phase. With advertising revenues likely to rise alongside audience increases, the network’s expanding footprint in the multicultural media landscape could yield promising returns in the upcoming quarters. It may be prudent to consider MediaCo as part of a diversified media investment strategy.