MediaCo Expands Don Cheto Network Footprint with New Phoenix Affiliate, KZOM-FM 96.5

MediaCo Holding Inc. (Nasdaq: MDIA) has expanded its Don Cheto Network with the addition of KZOM-FM 96.5 in Phoenix, Arizona, owned by Orozco Broadcasting. The station initiated its broadcast of Don Cheto programming on December 15th, targeting one of the nation's most rapidly growing Latino markets. This strategic move enhances the network's presence in key Hispanic demographics and demonstrates MediaCo’s commitment to delivering culturally relevant and impactful audio content.

The addition of KZOM-FM comes at a crucial juncture for MediaCo, as Daniel Lowry, SVP of Audio Sales, emphasizes the importance of Phoenix for advertisers. Partnering with a respected local operator like Orozco Broadcasting not only strengthens their local connection with listeners but also creates greater scale and opportunities for advertisement partnerships. This initiative aligns with the overall momentum across MediaCo’s audio portfolio, ensuring that their programming continues to resonate with audiences.

Brian Fisher, Chief Revenue Officer at MediaCo, echoed this sentiment, highlighting Don Cheto's ability to drive strong audience engagement and offer premium value for brands. The integration of KZOM-FM enhances MediaCo's national footprint, positioning the company for significant growth ahead of 2026. The station will feature Don Cheto’s trademark blend of music, humor, and community-focused programming, fostering the network’s mission to celebrate Hispanic culture and entertainment.

As a leading media and entertainment entity, MediaCo not only operates the Don Cheto Network but also owns EstrellaTV, one of the fastest-growing Spanish-language networks in the U.S. Through this expansion, MediaCo continues to fulfill its mission of connecting diverse audiences through compelling content across broadcast, audio, and digital platforms.

MediaCo Holding Inc.'s recent expansion of the Don Cheto Network with the addition of KZOM-FM 96.5 in Phoenix is a significant move that underscores the company's strategic focus on capitalizing on the growth of Hispanic audiences. This development offers various implications for investors and market observers, especially in the context of the radio broadcasting and media sector.

Phoenix is noted as one of the fastest-growing Latino markets in the U.S., making it an essential conduit for advertisers targeting this demographic. The partnership with Orozco Broadcasting not only enhances Don Cheto’s reach but also solidifies MediaCo’s commitment to providing culturally relevant programming. This serves to enhance listener engagement, fostering brand loyalty among an audience that increasingly values tailored content.

From a financial perspective, the expansion could translate into increased advertising revenues, particularly as brands seek to connect with Latino communities, which are rapidly growing in purchasing power. MediaCo’s emphasis on high-impact audio content positions it well for consistent revenue growth. Furthermore, the positive comments from senior executives about the strong audience engagement and premium value indicate an optimistic outlook for continued growth.

Investors should closely monitor MediaCo’s fiscal performance in the coming quarters to assess how this expansion impacts their revenue streams. The launch of KZOM-FM is poised to enhance MediaCo's national footprint, and it could be a precursor to further expansions in other key markets.

In summary, MediaCo's strategic partnership with KZOM-FM not only broadens its audience reach but also positions it well for future growth, particularly within the lucrative Hispanic advertising sector, making it a stock to watch as the company gears up for an even stronger 2026.