MediaCo's EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49
MWN-AI** Summary
MediaCo Holding Inc. (Nasdaq: MDIA) recently reported remarkable audience growth for its Spanish-language television network, EstrellaTV, which achieved its largest year-over-year prime-time audience increase among Adults 18-49 in October 2025. This significant milestone reflects MediaCo's commitment to delivering engaging and culturally relevant content tailored to Hispanic audiences. Soo Kim, Managing Partner and Chief Investment Officer of Standard General, emphasized the successful strategy behind this growth, highlighting the network's focus on quality programming that resonates with its viewers.
During October, EstrellaTV's prime-time audience surged by 60%, rising from 16,200 to 25,900 viewers in the coveted 18-49 demographic. The network also recorded two of its highest-rated weeks of 2025, underscoring its competitive edge. Highlights include the highest-rated Wednesday prime of the year and significant viewership for live sports events, specifically the Liga MX matches, which drew audiences of 42,600 and 40,700 for two key games.
Family-centric content also played a crucial role in the network's success, with the "Tengo Talento, Mucho Talento – Kids Edition" program averaging 51,600 viewers, marking it as the top series for the month. Overall, EstrellaTV set a record with a total-day audience of 11,800 P18-49 viewers, exhibiting a 59% increase compared to earlier in the year.
As the fastest-growing Spanish-language network among Adults 18-49, EstrellaTV showcased impressive resilience against competitors like Telemundo and Univision. The surge in viewership is expected to translate into robust revenue growth, illustrating increased advertiser interest in reaching an engaged multicultural demographic. This momentum positions EstrellaTV favorably as it heads into the remainder of the year, benefiting both audiences and advertisers alike.
MWN-AI** Analysis
MediaCo Holding Inc. (Nasdaq: MDIA) has shown remarkable performance, particularly through its flagship network EstrellaTV, which achieved record audience growth in October 2025. The impressive 60% surge in viewership among adults aged 18-49 signifies not just a win for the network but also indicates robust demand in the Spanish-language segment of the television market.
For investors, this momentum translates into positive sentiment surrounding MediaCo's stock. The significant year-over-year audience growth reflects effective programming strategies that appeal authentically to multicultural demographics, which is critical in today’s diverse media landscape. Moreover, the increase in revenue from advertisers eager to engage with this expanding viewership can create a favorable cycle of investment in content production, further enhancing the network's appeal.
As MediaCo capitalizes on its innovative programming—showcasing live sports and family entertainment—potential investors should watch for how these trends translate into sustained viewership and robust advertising rates in the future. With EstrellaTV positioning itself as the fastest-growing Spanish network among its peers, it stands to capture an even larger market share if this growth continues.
Analysts recommend that current and prospective investors consider the implications of EstrellaTV's successful trajectory. The sustained audience growth, alongside improved revenue metrics, paints a bullish outlook for MediaCo. Diversifying the content mix and continuing to engage audiences through culturally relevant programming will be key strategies for maintaining this momentum.
Given its current trajectory, MediaCo appears to be on firm footing, but investors should remain vigilant. Monitoring shifts in viewer preferences, advertising spending, and competitive responses from networks like Telemundo and Univision will be vital in assessing future performance. As such, MediaCo’s combination of strategic execution and responsive content delivery may present a valuable opportunity within the multicultural media landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
MediaCo Holding Inc. (Nasdaq: MDIA), a national leader in multicultural media, announced today, EstrellaTV , the leading Spanish-language television network for diverse and cross-cultural Hispanic audiences, closed out October 2025 with historic ratings momentum , delivering its largest year-over-year monthly percentage gain among Adults 18-49 since the network began with Nielsen measurement in March 2010.
“These results underscore MediaCo’s commitment to investing in content that speaks authentically to Hispanic audiences and the communities we serve,” said Soo Kim , Standard General Managing Partner and Chief Investment Officer. “EstrellaTV’s growth is proof that when you deliver quality programming with purpose, audiences respond. We’re incredibly proud of the team and the impact they’re making.”
In October, EstrellaTV’s P18-49 average audience in Mon-Sun prime time surged by +60% compared to the same month last year, climbing from 16.2k to 25.9k . The month also included two of the network’s three highest-rated weekly prime-time performances of 2025 , with week one averaging 33.0k viewers in the demo and week four averaging 32.6k .
Within week four’s strong performance, EstrellaTV achieved standout nightly ratings milestones , including:
- Highest Wednesday prime of the year: 78.5k
- Highest Sunday prime of the year: 38.1k
- Second-highest Friday prime: 32.9k
- Second-highest Saturday prime: 31.8k
Live sports fueled the growth as EstrellaTV delivered its two highest-rated matches of the 2025 Liga MX Apertura season among P18-49:
- FC Juarez vs. Club Puebla on Friday, Oct. 24: 42.6k
- Tigres UANL vs. Santos Tijuana on Saturday, Oct. 25: 40.7k
Family entertainment also played a leading role. The new season of Tengo Talento, Mucho Talento – Kids Edition (MF 8p-9p) was the top weekday series on the network in October, averaging 51.6k P18-49 viewers. Encore Sunday airings (7p-9p) averaged 39.8k , followed by the movie La Delgada Linea Amarilla (9p-11p) which averaged 36.3k .
Other weekday standouts in the last week included:
- Alarma TV (9-10p): up +17% vs. QTD (46.8k vs. 40.0k)
- 100 Latinos Dijeron (7-8p): up +47% vs. QTD (20.9k vs. 17.4k)
Competitive Landscape Leadership
Quarter-to-date through week five, EstrellaTV is the fastest-growing Spanish-language network in prime time among Adults 18-49:
Network P18-49 Mon-Sun 7p-11p Growth
- EstrellaTV +47%
- Telemundo +5%
- Univision -13%
- Unimas -5%
All-Day Ratings Strength
EstrellaTV also delivered its highest weekly total-day P18-49 audience of 2025 with 11.8k viewers , marking a +59% increase vs. the year-to-date average. For the month, total-day P18-49 grew from 8.2k in October 2024 to 9.2k this year.
“EstrellaTV’s record-breaking momentum reflects the power of our programming strategy — premium live sports, compelling family entertainment, and culturally resonant originals,” said Albert Rodriguez, CEO of MediaCo . “Our audience growth is accelerating, and we are more energized than ever heading into the remainder of the year.”
In tandem with our expanding viewership, MediaCo is also growing revenue rapidly , reflecting the strong demand from advertisers eager to reach our engaged multicultural audience.
Source: Nielsen National TV View (NNTV). Data Source: Updated Big Data Plus Panel; Mon-Sun prime 7p-11p (Span, Strict Daypart), Live+Same Day AA projections (000s, x.x). Note: Year-over-Year comparisons prior to Sept 2025 are based on Panel Only data source. 2025 year-to-date ranking references are based on Updated Big Data Plus Panel data source. Quarter-to-date comparisons for competitive Spanish language networks are Updated Big Data Plus Panel for both 4Q24 (09/23/24-10/27/24) and 4Q25 (9/22/25-10/26/25). Total Day daypart for EstrellaTV is MF 7a-2a, SS 12p-2a & M-Sa 630a-7a.
About MediaCo
MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Learn more at https://mediaco.now .
View source version on businesswire.com: https://www.businesswire.com/news/home/20251103346820/en/
Media Contact: press@mediacoholding.com
FAQ**
Given MediaCo Holding Inc. (MDIA) recent historic ratings momentum for EstrellaTV, what strategies are being implemented to sustain this growth into 2026 and beyond?
How does MediaCo Holding Inc. (MDIA) plan to leverage its increased audience engagement to attract more advertisers and enhance revenue streams going forward?
With EstrellaTV leading growth among Spanish-language networks, how does MediaCo Holding Inc. (MDIA) intend to differentiate its programming even further in a competitive landscape?
What impact is the success of EstrellaTV and its programming strategy expected to have on MediaCo Holding Inc. (MDIA) long-term financial performance and overall market positioning?
**MWN-AI FAQ is based on asking OpenAI questions about Mediaco Holding Inc. (NASDAQ: MDIA).
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