MediaCo's EstrellaTV Delivers Record Year-Over-Year Prime-Time Ratings Growth in November

MediaCo Holding Inc. (Nasdaq: MDIA) has announced a historic achievement for its Spanish-language network, EstrellaTV, which recorded the highest year-over-year growth in prime-time ratings among adults aged 18 to 49 (P18–49) for November. The network achieved a remarkable 92% increase in P18–49 prime-time delivery compared to the previous year, positioning it as one of the fastest-growing Spanish-language broadcasters in the United States.

This substantial growth can be attributed to an impressive performance across its programming lineup, notably driven by key tentpole franchises. “Tengo Talento Kids” emerged as November's top performer with a 65% increase from October. “Alarma TV” ranked second, showing a month-to-month rise of 5%, while “100 Latinos Dijeron” recorded a 26% lift. Additionally, Liga MX's matches exceeded pre-November averages by 45%.

Consistency was a hallmark of the month, as every weekly P18–49 prime-time average ranked among EstrellaTV’s top 10 weeks of 2025, highlighting sustained viewer engagement and loyalty among Hispanic audiences. Throughout the quarter, the network demonstrated growth across all days of the week, reinforcing its strategic programming effectiveness.

Brian Fisher, Chief Revenue Officer of MediaCo, emphasized the significance of these results, stating, "EstrellaTV’s record November results underscore the strength of our programming strategy and the deepening connection we’re building with Hispanic viewers across the country.” The strong ratings growth reflects a vibrant connection with its core audience and sets a promising tone for the network's future endeavors.

Overall, EstrellaTV’s achievements in November present a strong indication of its potential to continue capturing the attention of Hispanic viewers in the competitive media landscape.

MediaCo Holding Inc. (Nasdaq: MDIA) has recently announced a significant milestone for EstrellaTV, achieving a remarkable 92% increase in prime-time ratings among adults aged 18 to 49 (P18–49) in November. This robust growth positions EstrellaTV as a formidable player in the competitive landscape of Spanish-language broadcasting in the U.S., demonstrating the effectiveness of its programming strategy and deepening viewer engagement.

Key drivers behind this surge include standout performances from flagship shows such as "Tengo Talento Kids," which alone accounted for a 65% month-over-month increase, reinforcing the value of family-oriented content. Other programs also showed notable growth, with "Alarma TV" and "100 Latinos Dijeron" posting solid month-to-month gains. Furthermore, the sharp rise in the viewership of Liga MX matches, exceeding pre-November averages by 45%, highlights the potential for sporting events to drive audience engagement.

From a market perspective, this performance presents an attractive opportunity for investors. The substantial year-over-year growth indicates a positive trajectory for EstrellaTV and suggests that the network is effectively catering to the rising Hispanic population in the U.S., a demographic that continues to expand and gain influence. With MediaCo’s focus on diverse programming that resonates with this audience, the company is likely to foster higher loyalty and viewership, making it an appealing asset in the media sector.

For potential investors, MediaCo represents a compelling opportunity, particularly as it continues to capitalize on its strong momentum and audience engagement. However, they should remain cautious and monitor broader market trends, competition in the media space, and the sustainability of this growth trajectory moving forward. Maintaining a close watch on quarterly earnings reports and programming strategy developments will be crucial in assessing MediaCo’s long-term viability.